digital trends 2015
TRANSCRIPT
Digital Trends 2015Mike Clark Anish Patel
@anish1905http://goo.gl/jZHheV http://goo.gl/zV9jMP
About us
Mike Clark is an innovative t-shaped business designer and technologist, who focuses on the
customer experience architecture, enabling organisations to design digital technologies around the
needs of people.
Anish Patel is a specialist in Digital Strategy & Transformation, who has enabled global organisations to exploit digital technologies in particular Mobile and
Social Collaboration Technologies.
OpeningAs digital continues to grow, and become an even greater part of our everyday lives we feel there are some common trends emerging in 2015.
To get a true picture of these trends we have looked right across customers, business, and also technology.
This year we have selected 6 key trends. We hope these will inform some of the key digital decisions companies will make at a strategic level, but also shape decisions on a day to day level.
6 Trends, that are creating waves in businesses
❖ Customers ❖ Business ❖ Technology
1) Design becomes part of business and technology
❖ 2014 was the year when design really became relevant for business. It was no longer seen as a nice to have, it became a crucial component of an organizations capabilities.
❖ In 2015 this trend will continue as more companies move into the digital and mobile ecosystems.
❖ Traditional approaches will blend design into their existing ways of working to create seamless human centric driven solutions. To meet this challenge more designers will start to move into the business community, leading to the creation of new capabilities and the forming of truly diverse customer driven teams.
2) Digitally Enabled Business Models❖ 2014 was the year that turned established business
models upside down.
❖ Closed business models were put in the hands of customers, and for the first time they called the shots.
❖ 2015 shows no let up, with the launch of Apple pay, and the growth of the digital wallet brings some of the most disruptive changes to how we manage and use money for everyday use.
❖ Uber has already changed the way we order our taxis, Airbnb the way we find a room to stay and Netflix the way we watch our favourite movies.
❖ Digitally enabled business models can disrupt almost any business and that makes it a powerful force…
3) Customer Outcomes drive technology choices❖ 2014 saw a shift in how companies invested in
technology. For the first time technology was chosen based on customer needs rather than traditional business drivers.
❖ 2015 will see this trend grow as more companies make investment choices based on the outcomes and flexibility required to meet the ever-changing needs and expectations of customers.
❖ Outcomes will also be the key driver for the strategic choices, and prioritisation of the technology that will make a real difference; ensuring companies remain relevant in the customers eco system.
4) Managing New Ways of Working❖ In 2014 Mobile, Social, Cloud and Data trends all
played a role in shaping how technology functions supported growing staff expectations.
❖ Through digital initiatives, and adoption of social media, the landscape of the organisation started to change. This shift and adoption of new technologies were completely appropriate steps to take.
❖ However 2015 brings new challenges, technology teams will be pressured to start combining these trends into packaged products or services.
❖ Through the combination of data, analytics and cloud technologies organisations will be able to provide real time usage and insights to front line workers.
5) Artificial Intelligence has arrived❖ In 2014 we gained early exposure to the potential of AI,
tools such as Google Now started to almost respond to our behaviour, continually learning and almost preempting our decisions.
❖ 2015 will see a continual growth of AI technologies, organisations will slowly start to develop digital services, with the understanding that customers are always connected with smart devices.
❖ Real time intelligence will slowly start to become a key component of the digital business model. Through these insights organisations will target customers with the products and services they actually need.
❖ We expect organisations to start including AI in the strategies, with early beta programs, which will help shape and direct the right investment.
6) Security becomes a crucial component of experience❖ 2014 was the year when the openness and holistic
experiences of digital were truly challenged.
❖ For the first time organisations had to not only provide transparent experiences, but at the same time keep up with the constant battle to maintain protection in the digital eco system.
❖ In 2015 security will continue to become a key item on most organisations agendas, and crucially without impacting the experiences customers expect. We expect organisations to re-assess the way they manage data, and also significantly increase investment to beef up security management.
❖ Hybrid environment threat management and real-time operational management will be key to an organisation’s security strategies in 2015.
Thank YouMike Clark Anish Patel
@anish1905http://goo.gl/jZHheV http://goo.gl/zV9jMP