digital transformation of the channel
TRANSCRIPT
D i g i t a l
Transformation
A N D T H E C H A N N E L C H A L L E N G E @jcaudron
Sorry!
Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of Duval Union Consulting
@jcaudron [email protected]
We are business consultants for a digital
world.
Our mission is to help organization transform.
@jcaudron
Sold in +50 countries!
BUY NOW! www.digitaltransformationbook.com
Survey
Expect a smack in the face…Digital Disruption is real
1995+ Music Photography Video Rental …
2005+ Print Media TV Travel HR …
2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance …
2025 All Safe havens will be subject to digital disruption …
WAVES OF Disruption
What can we learn?
What can we learn?
THE WORLD IS CHANGING GENERATION BY GENERATION
WHO DO YOU SERVICE?
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
YOU CHALLENGERS
The Challengers move into your space, when will you move into theirs?
F R O M DIGITIZATION
T O TRANSFORMATION
THE IMPACT OF D I G I T A L
Slicing the Elephant
creates Insightolifant loopt door de winkel. kan je niet meer inpassen. Hoe doen we dit? later toewijzen. Foto model ruit
CUSTOMER RELATIONSHIP & CHANNEL
ORGANIZATION
MARKET & COMPETITION
PRODUCT & BUSINESS MODEL
THE TRANSFORMATION BOX
CUSTOMER RELATIONSHIP & CHANNEL
ORGANIZATION
MARKET & COMPETITION
PRODUCT & BUSINESS MODEL
THE TRANSFORMATION BOXDIGITIZATION
The Glass
The
The Frog
Survey
Culture
Ability to execute
Driver’s seat
CUSTOMER RELATIONSHIP & CHANNEL
ORGANIZATION
MARKET & COMPETITION
PRODUCT & BUSINESS MODEL
THE TRANSFORMATION BOX
The Glass
The
The Gatekeeper
The Frog
The Package
The CyborgThe Participant
Survey
Culture
Ability to execute
Driver’s seat
TRANSFORMATION
CUSTOMER RELATIONSHIP & CHANNEL
ORGANIZATION
MARKET & COMPETITION
PRODUCT & BUSINESS MODEL
THE TRANSFORMATION BOX
The Glass House
The Traveller
The Gatekeeper
The Frog
The Package
The CyborgThe Participant
Survey
Culture
Ability to execute
Driver’s seat
The Glass House
The Package
The Cyborg
Survey
Culture
PRODUCT & BUSINESS MODEL
FREECONOMY Buffer is a social listening tool that gives the user great utility for free till a certain extent. Software users expect to get a part for free
for ever. They are willing to pay for extra features and to scale the use.
FREECONOMY Mailchimp is a mailing configurator tool
that gives the user great utility for free till a certain extent.
Software users expect to get a part for free for ever. They are willing to pay for extra
features and to scale the use.
ACCESS OVER OWNERSHIP
ACCESS OVER OWNERSHIP
ACCESS OVER OWNERSHIP
FROM PRODUCT TO SERVICE
The Glass House
The Package
The Cyborg
Survey
Culture
PRODUCT & BUSINESS MODEL
CUSTOMER RELATIONSHIP & CHANNEL
ORGANIZATION
MARKET & COMPETITION
PRODUCT & BUSINESS MODEL
THE TRANSFORMATION BOX
The Glass
The
The Gatekeeper
The Frog
The Package
The CyborgThe Participant
Survey
Culture
Ability to execute
Driver’s seat
MARKET & COMPETITION
The Glass House
The Gatekeeper
The Frog
The Participant
Survey
Culture
Ability to execute
NEW PLAYERS
RADICAL ADJAGENCY
DISCOVERY GetApp is a search engine for all business software, tools, saas-platform,…
RECOMMENDATION COMMUNITY
Producthunt is a global community where everybody can post new tools and platforms.
Community members can vote them up or down to influence their recommendation
SHARING ECONOMY 99 designs is a platform where you can ask anybody to do
graphic work for you. In this marketplace everybody can be a designer.
MARKET & COMPETITION
The Glass House
The Gatekeeper
The Frog
The Participant
Survey
Culture
Ability to execute
CUSTOMER RELATIONSHIP & CHANNEL
ORGANIZATION
MARKET & COMPETITION
PRODUCT & BUSINESS MODEL
THE TRANSFORMATION BOX
The Glass
The
The Gatekeeper
The Frog
The Package
The CyborgThe Participant
Survey
Culture
Ability to execute
Driver’s seat
CUSTOMER RELATIONSHIP & CHANNEL
The Glass House
The Traveller
The Frog
CAN HISTORY TEACH US A LESSON?
WHAT ABOUT TODAY?
PROXIMITY THE CUSTOMER HAS GAINED
CONTROL OF WHAT CHANNEL HE WANTS TO COMMUNICATE BY
BRAND CONSISTENCY BECOMES KEY…
VISUALISATION Audi uses VR to give the customers in the dealership
a consistent experience of the product and explanation.
CLOUD BASED
AND IT IS JUST STARTING
CUSTOMER RELATIONSHIP & CHANNEL
The Glass House
The Traveller
The Frog
CUSTOMER RELATIONSHIP & CHANNEL
ORGANIZATION
MARKET & COMPETITION
PRODUCT & BUSINESS MODEL
THE TRANSFORMATION BOX
The Glass House
The Traveller
The Gatekeeper
The Frog
The Package
The CyborgThe Participant
Survey
Culture
Ability to execute
Driver’s seat
Culture Ability to execute
Driver’s seat
ORGANIZATION
Don’t worry, we’ve got a PLAN
@jcaudron
YOU NEED TO Scan YOUR
ENVIRONMENT @jcaudron
DETERMINE THE IMPACT
@jcaudron
CREATE A North Star VISION
@jcaudron
DEFINE A Transformation STRATEGY
@jcaudron
TOO STRATEGIC Not actionable enough
TOO TACTICAL Not durable enough
STRATEGY, HOW DO YOU GET IT RIGHT?
A SHARED BY ALL STRATEGY FOR 3 TO 5 YEARS WITH CLEAR ACTIONS
SWEETSPOT
Producer/Brand Consumer
SUPPORT
PRODUCT
COMMUNICATION500k+ likes
BRANDS WANT TO BETTER UNDERSTAND THEIR CUSTOMERS
EXPECTATIONS OF THE
CUSTOMER
WHAT THE CHANNEL
CAN OFFER
OFTEN THE CHANNEL
PARTNERS DO NOT
HAVE THE
MEANS MINDSET MANDATE
PEOPLE SCALE
TO SUCCESSFULLY TRANSFORM THEIR ORGANIZATION
CRM SMART TARGETTING
MARKETING AUTOMATION 24/7 SUPPORT
AR/VR ARTIFICIAL INTELLIGENCE LONGTAIL DATA
EMPOWER THE CHANNEL PARTNERS
OPTION
BYPASS THE CHANNEL PARTNERS
THE FUTURE IS
IN THE M I X
CRM SMART TARGETTING MARKETING AUTOMATION 24/7 SUPPORT
AR/VR ARTIFICIAL INTELLIGENCE LONGTAIL DATA
Experience
Knowledge
Service
Support
Optimization Trust
BRAND CHANNEL
DEFINE A Transformation STRATEGY
@jcaudron
BUILD A ROAD MAP
@jcaudron
BUILD a new ORGANIZATION
From an outdated MOTHERSHIP
From an outdated M o t h e r s h i pTO A modern
F L E E T
D I G I TA L
Leadership@jcaudron
BECOME FUTURE PROOF
SCAN INNOVATIONS
DETERMINE IMPACT
NORTH STAR VISION
&STRATEGY
BUILD ROADMAP
INSTALL DIGITAL
LEADERSHIP
BUILD DIGITAL ORGANIZATION
ORGANISATION
DIGITAL LEADERSHIP Asses, contain and
develop digital savviness
DIGITAL GOVERNANCE Digital ownerships, roles, policy, structure
Digital Office, …
DIGITAL ORGANISATION Reshape your organisation
Communication for faster growth
BUSINESS (OPERATIONAL) MODELS
HACKATHON / INCUBATOR PROGRAM Stimulate internal creativity and bottom-up innovation
START-UP BOOTCAMPS Think, plan, act like a start-up and build
the minimum viable business case
CORPORATE ACCELERATOR Drive outside-in innovation via collaboration with
start-ups
READINESS SURVEY ASSESSMENT & RESEARCH
INSPIRATION IMPACT ANALYSIS
FUTURE SCENARIOS NORTH STAR VISION
TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES DIGITAL AGENDA
BUSINESS STRATEGY
EXECUTIVE JOURNEY
BUILDINGTHE FUTURE PROOF COMPANY …
TREND WATCHING
CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS
CUSTOMER RELATIONSHIP
SOCIAL MEDIA STRATEGY Make social an intrinsic part
of the business
CUSTOMER EXPERIENCE Continuously optimise your journey,
pain points and touch points
GROWTH HACKING Implement smart techniques
to scale our business
CHANNEL HACKING Implement smart techniques
to scale our business
SOLUTIONS
SERVICE DESIGN Define new style products &
services
PLATFORM MAPPING Define (technology) solutions
and requirements
DATA STRATEGY Make data an essential part of
day2day business
ROADMAP DEFINITION Elaborate the Digital Agenda to become an
actual business roadmap
How do you feel?
Find my slides on www.speakersbase.com/jo
Need help? Book me and my team to consult you! www.duvalunionconsulting.com @jcaudron [email protected] 00 32 475 43 80 98
D i g i t a l
Transformation
A N D T H E C H A N N E L C H A L L E N G E @jcaudron