digital transformation & progress

Digital Transformation

& Progress

Faris Sweis

Chief Transformation Officer

© 2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.2

Agenda

Introduction

Market Reality

• At the core of the disruption

• Why now?

Digital Transformation & Progress

• Our approach

• Current focus

Progress DigitalFactory


Introduction


Introduction – My Role

Background

• Ex-CTO @ Telerik

• Co-founder & CTO @ ArtOfTest – (Acquired by Telerik – TestStudio)

• 9 Years @ Microsoft – Developer Division

Chief Transformation Officer role

• A fused CTO & CIO role. No silos between strategy & operations

• Identifying & applying digital transformation @ Progress

• Direct ownership of IT & Business Services

• Dogfooding our own DigitalFactory internally


Market Reality


Background

Established, pre-mobile revolution companies

(pre-mobile biz models) are facing a grave

threat/opportunity.

Small, nimble companies are redefining how traditional

services are delivered

In many cases, they are creating entire new markets

that are disrupting existing ones


Аt the Core of That Disruption

The customer!

Change in expectations in terms of

how to interact with companies,

products and services

Increased levels of productivity and

mobility [I want it where I am]

Demand for efficiency and

convenience (personalization)


Аt the Core of That Disruption

Who is the customer?

The end-user/buyer of your

products or services

Also your employee that does the

work and delivers the services

Your partners that do business with

you too


Why Now?

We reached a tipping point:

Software AND Hardware are cheaper and

smaller than ever

Both are accessible to the masses

Cloud computing is giving global access

and enterprise scale to anyone

Social media is giving global marketing

capabilities to anyone

Connectivity is fast and everywhere

Both people and things are now constantly

connected to the internet

How is this different from the major

waves in the last 30 years?

In essence…

The barrier of “business entry” has been

lowered and massive amounts of individuals

with ideas are able now to implement them

Everyone with an idea has access to the

technology and markets now. Fast entry into

any market

The State of Today’s Enterprise Market

The Explosion of “Connected THINGS”

and how users interact with “Digital”; UX is

being redefined: screens (desktop,

mobile, VR) & devices (sensors, voice,

motion, etc.)

Proliferation & diversity of data sources

(cloud APIs, local data, social data, etc.)

Massive amount of data collected across

systems & pressure to seek intelligence

Fragmentation & complexity of

ecosystems & software used (OSS, hybrid

deployments)

Drive top-line

Innovate & disrupt FAST by being able to make smarter & faster decisions

Increase loyalty by understanding the customer journey

Enterprise Priorities

Increase efficiency

Employee productivity & efficiency

Invest where it matters, cut waste across all aspects

Market Landscape


Digital Transformation & Progress

No longer a fad

A recognized

reality

Sits high on

executives’

agendas

Digital Transformation


Where We Started: The Customer!

Understanding pressure points:

Understanding needs and wants

Understanding the markets they operate

in [market forces and competition]

Understanding of their own organization

[systems and processes]

DigitalIQ

UnawareAware in

denial

Aware but doesn’t

know what to do

Aware with a plan


Traits of High-IQ…

Highly Efficient or Automated back-

office

Taking costs out of the business

Efficiency and speed in delivering customer

satisfactions

Change is constant;architect for change

More data in more places, more outside your walls

Innovative Business Models and

Business Agility

Disrupting the competition is the name of the game

Move fast, fail fast and strike again

Employees are empowered to service. IT is not an army

API access | extensibility

Customer Engagement and

Experience

Customers are more self-serve

Beautiful & engaging UIs

Personalized experiences

has the assets to address these challenges

New vision:

Enabler of Digital Transformation


Progress DigitalFactory


Manifestation of our new

strategy

Evolution of our product

portfolio and GTM

Developed in collaboration

and using input from

customers and solution

partners


Not a custom solution; an off-the-shelf product, a key element

of the new Progress strategy

Actively developed and supported going forward

Initial feedback from prospects is extremely positive

Initial Customer Target: FMCG

Move to add more targets & solutions as we expand focus

Explore => Identify => Validate => Apply => Refine => Scale


Acute, Unaddressed Pains

New challenges – beyond web content

management, beyond “building a mobile app”:

• Managing web assets at scale, with fast turnaround

• Native, integrated mobility for a true omni-channel

approach

• Centralized governance to minimize security and

compliance risks

• Superior user experience to address varying

skillset/maturity around the world

• Extensibility and fluid DevOps process

Not really marketing problems – more of IT,

governance problems

Not well addressed by current leaders in digital

marketing


Global Scale, Global Challenges

Improve digital presence and customer engagement across channels

Facilitate centralized governance, security, compliance

… while at the same time preserve agility of local execution

Empower business users and mitigate the challenge of varying maturity/skillset

Reduce waste and cost, improve time to market

Brand 1 Brand 2 Brand 3 Brand 4 Brand 5

Company


Pillars of Progress DigitalFactory

Centralized

Site/Application

Management: reduce or

eliminate infrastructure

management complexity

Centralized Site/App

Management

Easy Content Creation and

Reuse

Industry Leading Mobility

Customer Journey

Optimization

Business Driven

Automation

Security, Governance, Compliance

Extensibility, Delivery, DevOps

(cloud, SaaS)


Reuse: content-first

approach, strong focus on

reuse with templates,

marketplaces, etc.

Blended Industry Leading

Mobility: mobility is blended

in the overall experience.

Covering all approaches –

from responsive, to hybrid, to

native (with NativeScript)

Business Driven

Automation: powerful rules

engine to “take rules out of

the code” and enable self-

service

Customer Journey

Optimization: “single view

of the customer experience.”

Simplifying fundamental

aspects like tracking,

attribution, personalization,

etc.

Security, Governance,

Compliance: Global

governance with local

control

Extensibility, Delivery,

DevOps: Everything

required to easily integrate,

extend, deliver and manage

at a global scale


Benefits of Progress DigitalFactory

• Agility

• Consistency

• Governance

• Compliance

• Security

Improved

• Costs

• Complexity

• Time to market

Reduced

Centralized Site/App

Management


Reuse

Industry Leading Mobility

Customer Journey

Optimization

Business Driven

Automation

Security, Governance, Compliance

Extensibility, Delivery, DevOps

(cloud, SaaS)

Transformation is a state where constant change is the new norm and the ability of an

organization to cope with it while innovating.

digital transformation & progress

Documents