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Digital T echnology Seminar Visualization + Interaction laboratory of architectural production

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Page 1: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

Digital Technology SeminarVisualization + Interaction

laboratory of architectural production

Page 2: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

Digital Technology Seminar

1. Design Process and output

2. Visualization

3. Optimization for visualization

4. Dynamic media formats

5. Interactive media formats

6. Communication and collaboration platforms

7. DTS Conclusions

Page 3: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Visualization

The work involved in an architecture project is often viewed as having a singular design goal... the construction of a building.

However, the workflow of any project has multiple milestones and deliverables, and as such is in fact a number of different but interconnected design projects.

Design Process + Output

Page 4: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Visualization

Design Process + Output

The work involved in an architecture project is often viewed as having a singular design goal... the construction of a building.

However, the workflow of any project has multiple milestones and deliverables, and as such is in fact a number of different but interconnected design projects.

Over the course of any project there will be a number of presentations, discussions, meetings, and collaborations that are essential to acheiving the final goal. For each different type of meeting, different documentation and media are required. Each presentation is a design in itself - the strategy used to demonstrate the work, and the media shown to the audience specifically set the tone, and reflect on the quality and credibility of the work and team.

Page 5: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Visualization

Design Process + Output

The work involved in an architecture project is often viewed as having a singular design goal... the construction of a building.

However, the workflow of any project has multiple milestones and deliverables, and as such is in fact a number of different but interconnected design projects.

Over the course of any project there will be a number of presentations, discussions, meetings, and collaborations that are essential to acheiving the final goal. For each different type of meeting, different documentation and media are required. Each presentation is a design in itself - the strategy used to demonstrate the work, and the media shown to the audience specifically set the tone, and reflect on the quality and credibility of the work and team.

The Digital Chain augments these issues to a higher level. With the internet, e-mail, and “globalization” it is becomming more and more typical that collaboration and even meetings are not attended “in person”. This places even more emphasis on creating output that is clear, precise, and strategically alligned with the message that you need to communicate.

Page 6: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Visualization

Visualization

Architecture is specifically focused on graphics and visuals as media.

Page 7: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Visualization

Visualization

Architecture is specifically focused on graphics and visuals as media.

However visuals are not only used to denote the appearance of a project, but can also be used for analysis and evaluation.

Page 8: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Visualization

Rudementary “massing” models are used to visualize and evaluate relations at the urban and building scale

Visualization

Page 9: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Visualization

Highly detailed rendered models are used to denote intentions for detail, materiality, fittings, and other “human scale” qualities.

The images and the amount of data contained within should be strategically defined, so as to ensure that the intended message is communicated.

Visualization

Page 10: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Visualization

Rendering, and “photoshopping” are now typical output methods for visualization and representation. Most CAAD and modelling software have a rudementary built in rendering engine, however for more realistic, precise, and controllable rendering external (or plug-in) software is used.

- Turtle (Maya)

- V Ray- Brazil- Maxwell

- FinalRender- Kraytracing- Lightwave

Free rendering applications- Yafray- Povray

.... and many MANY others.

Visualization

Page 11: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Visualization

Optimation for visualization.

When considering rendered output (either static or animated) it is important to understand the issues of optimizaiton.

The calculation of 3D geometry is very processor demanding.The rendering of images is handled (typically) by the graphics processor.

Texture mapping is the process of appyling an image onto a surface. By using images at a reasonable resolution one can dramatically reduce rendering time, while dramatically increasing the visual information in a scene. (Is this always desirable?)

Visualization

Additional information on 3D optimization and texture mapping can be found on the sketchup and google earth tutorials.

Page 12: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Visualization

More and more “dynamic and interactive” media are being used to present architectural projects.

Dynamic Media Formats

Page 13: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Visualization

More and more “dynamic and interactive” media are being used to present architectural projects.

- Animated GIF’s

- Quicktime panoramas’

Dynamic Media Formats

Page 14: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Visualization

More and more “dynamic and interactive” media are being used to present architectural projects.

- Animated GIF’s

- Quicktime panoramas’

- Animations

Dynamic Media Formats

Page 15: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Visualization

More and more “dynamic and interactive” media are being used to present architectural projects.

- Animated GIF’s

- Quicktime panoramas’

- Animations

- Fly through / Walk through Animations

Dynamic Media Formats

Page 16: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Visualization

More and more “dynamic and interactive” media are being used to present architectural projects.

- Animated GIF’s

- Quicktime panoramas’

- Animations

- Fly through / Walk through Animations

- Composite Animations

Dynamic Media Formats

Page 17: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Interaction

More and more “dynamic and interactive” media are being used to present architectural projects.

- Animated GIF’s

- Quicktime panoramas’

- Animations

- Fly through / Walk through Animations

- Composite Animations

...

- Interactive media

Dynamic Media Formats

Page 18: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Interaction

More and more “dynamic and interactive” media are being used to present architectural projects.

- Animated GIF’s

- Quicktime panoramas’

- Animations

- Fly through / Walk through Animations

- Composite Animations

...

- Interactive media

Dynamic Media Formats

Page 19: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Interaction

More and more “dynamic and interactive” media are being used to present architectural projects.

- Animated GIF’s

- Quicktime panoramas’

- Animations

- Fly through / Walk through Animations

- Composite Animations

...

- Interactive media

- 3d - PDF

Dynamic Media Formats

Page 20: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Interaction

More and more “dynamic and interactive” media are being used to present architectural projects.

- Animated GIF’s

- Quicktime panoramas’

- Animations

- Fly through / Walk through Animations

- Composite Animations

...

- Interactive media

- 3d - PDF

- GOOGLE EARTH 5.0

Dynamic Media Formats

Page 21: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Conclusions

DTS Technologies.

1. Communications2. Programmed, scripted, or generative design3. Digital simulation and engineering4. CNC and computer controlled fabrication5. Rapid Prototyping and 3D Printing6. Evaluative rendering & animations7. Interactive presentation media

Page 22: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Conclusions

DTS Technologies.

1. Communications2. Programmed, scripted, or generative design3. Digital simulation and engineering4. CNC and computer controlled fabrication5. Rapid Prototyping and 3D Printing6. Evaluative rendering & animations7. Interactive presentation media

What we didn’t talk about:....

- BIM - Building information modelling and construction

- Other forms of CNC and automated fabrication

- On-line collaborative working platforms

- Testing, simulation, and engineering tools for architecture.

- Augmented Reality

Page 23: Digital Technology Seminar · Digital Technology Seminar 1. Design Process and output 2. Visualization 3. Optimization for visualization 4. Dynamic media formats 5. Interactive media

DTS: Conclusions

The Digital Technology Seminar is AN INTRODUCTION...