digital tech and consumer behaviour

Download Digital tech and consumer behaviour

Post on 13-Apr-2017

82 views

Category:

Marketing

0 download

Embed Size (px)

TRANSCRIPT

  • Source: Google 2016

  • Source: eMarketer, December 2015

  • Source: Google

  • Source: Google

  • Source: Google

  • Source: Google

  • Source: Google 2016

    https://www.youtube.com/watch?v=kqL2G9YLB1c

    https://www.youtube.com/watch?v=kqL2G9YLB1c

  • 56% of adults now use voice search

    55% of teenagers use voice search every day

    Source: Northstar Research January 2016

  • Cafes in

    Leicester

    Where is

    the nearest

    Cafe that

    serves

    breakfast?

  • 2010 2014/15 2016

  • INTERNET

    ACCESS

    TEXT

    SMART HOME

    ULTRA HD

    3-D VIDEO

    INTERNET

    ACCESS

    TEXT

    TEXT

    VIDEO

    INTERNET

    ACCESSTEXT

  • https://youtu.be/oj3Vawn-kRE

    https://youtu.be/oj3Vawn-kRE