digital strategy with dyer & blomfield
TRANSCRIPT
to your Digital Strategy Our Process
Who we are The people behind the company
Menilik Strategist and Digital Enabler.
Clients include digital rebrand of Tourism Fiji Marketing Strategy Review for Customer Loyalty Programme (2.7 million+ users)
Matty Visionary and Digital Creative.
Co-founded Hacktivate: “The Digital Spectator Sport for programmers and the tech industry”
International Marketing Strategy between Japan / NZ
Combined we are Digital Strategists.
Who we are
• Take a strategic approach to business in the digital space • Understand how to leverage
online platforms effectively • Passionate about integrating
technology to improve business processes
Who we are How did we get here?
We noticed a problem Most companies don’t use the online space as well as they could be...
Where was the strategy?
Most businesses: • Treat online platforms on a case by case basis • Content manage without understanding the big picture • Engage customers with an ad hoc approach • Miss out on the Digital Multiplier Effect
Digital Multiplier Effect
Your business
Website Design
Social SEO
Content Mobile
Visible
Consistent
Engaging
Digital Multiplier Effect
• Maximising Visibility online to make it easier for customers to find you • Consistency across all platforms to build brand awareness
and credibility • Structured Engagement to build trust and repeat business
We want to fix this Begin with a Digital Strategy
The process The steps we take to develop a Digital Strategy
First we must understand Research enables us to understand you and your competitive landscape
Research Step 1 to a Digital Strategy
Research
• Competitor / Industry analysis • Review Brand Strategy • Brand Personality Review • Measure current digital presence • Interviews / focus groups with staff and customers
Next comes strategy We create a Digital Strategy Report
Digital Strategy Report Step 2
Digital Strategy Report
The digital Strategy Report is designed to: • Act as your Guidebook toward being successful online • Take a holistic view of company performance digitally • Articulate what goals your business wants to achieve • Provide step by step recommendations to becoming
successful online
Contextualise
Taking the background research into context
Contextualisation
• Findings of earlier research • Test earlier hypothesis • Gain insights into your business • What are the risks? • Where are the opportunities?
• How do these findings affect your business going forward?
Articulation of goals Solidify what you want to achieve with the digital space
Articulation of goals
• We consult with you to help clarify your goals in the digital space • This is one of the most powerful parts of the report as it gives
you a clear direction online • We use this as a benchmark to measure your ROI
Recommendations Step-by-step guide to achieving your goals given the research and context
Setting Horizons
• Not everything online needs to be done at once • We stagger our recommendations and provide a roadmap for
you to achieve digital marketing success • The roadmap shows how to achieve maximum ROI in line
with the Digital Multiplier Effect
Questions Answered
The Digital Strategy Report provides a detailed overview of: • Which platforms and technology you should use and why • How to integrate them into your business • What benefits you will get out of it • How you should be using it
Advantages to me Why do I need a Digital Strategy?
Advantages to me Get the most out of the Digital Space
Advantages of a Digital Strategy Report
Digital Multiplier Effect • Increased Brand Awareness • Improved Customer Perceptions • Improved Customer Experience Acts as a guideline for you and your staff to manage the digital space. Powerful point of reference for future business development.
Advantages to me Portfolio
Portfolio For a Commercial Kitchen we increased average online enquiries to
133% in one month as a result of a d&b Digital Strategy and implementation. This involved a counter intuitive approach to step back from multiple platforms and improve consistency on the remaining few.
The d&b horizon approach recently gave a well known NZ Orthodontist logical steps to work toward their ideal digital presence. By focusing on SEO early, we will drive organic search traffic while solidifying the brand as we look ahead to integrate tutorial videos, then social and finally mobile alongside a website refresh.
A small Life Coach Agency wanted to grow their community. The d&b Digital Strategy focused first on content as this is the landing ground for potential clients. The next priority was Social for community growth, followed by promotional video and interviews to improve engagement with visitors to their site.
Digital Partners Network We work closely with our industry partners to achieve your goals
Digital Partners Network The Digital Strategy Report is only the tip of the iceberg. With our partners we are able to bring solutions to life. • Website Design • Website Development • Mobile App Development • Brand Design • Enterprise Systems • Content writing • Search Engine Optimisation • Communication Strategy • Brand Strategy
Website Development
Mobile Apps
SOME FEATURES...
PAPERLESS SOLUTION TO DAMAGE ASSESSMENT
Our App allows for the collection of Damage Assessment and Maintenance data in a room by room, element by element, format to build a total condition report of the entire property.By providing the assessor with prescribed repair treatments for every element of the repair, we enable consistent and concise information transfer to the Quantity Surveyor or Contractor for pricing the works.
COMPLETELY MOBILE
Being iPad-based, our App allows for the assessor to remain completely mobile with no requirement to return to base for upload of information, therefore ensuring maximum productivity per day is achieved.
CONSISTENT DAMAGE RECORDING
Our App features a large database of prescribed treatments for each Architectural element of the building, covering all trades, therefore providing consistency of information back to the Quantity Surveyor or Contractor. By ensuring the consistency of the information gathered, we can ensure the time spent pricing the works by the Quantity Surveyor or Contractor is minimised, therefore saving time and money in the process.
PHOTO CAPTURE
“A picture tells a thousand words” and we have the functionality to provide a complete photographic record of every building, therefore capturing a time stamped “line in the sand” as to Building Condition which can then be used for future insurance negotiation, tenant damage recording or proof of damage in the event of subsequent earthquake events.
INTRODUCING OUR NEW MOBILE APP FOR PROPERTY INSPECTION, DEVELOPED TO STREAMLINE THE PROCESS OF DATA COLLECTION AND PROCESSING
www.buildqual.co.nz
NEW MOBILE APP FOR PHONE AND TABLET.
TOTAL OFFLINE AVAILABILITY
As a complete standalone platform, our App functions completely o! line and is therefore not restricted by Internet coverage issues for outlying areas. Once the Assessor is back on line, the information is simply uploaded.
ADDITIONAL MAINTENANCE RECORDING / BETTERMENT / VARIATIONS
While completing the Damage Assessment, our assessors have the tools within the App to record items of deferred maintenance, Client requested Betterment, or foreseen Variations to the repair strategy. These items are outputted separately and can be priced as separate items by the Quantity Surveyor or Contractor.
FULL USER GUIDANCE
Full training and support is provided by way of interactive video based instruction, and on-site training to ensure the assessor utilises the App to the maximum benefit of the company, and more importantly to ensure the extracted result is readily utilised by the Quantity Surveyor and the Contractor.
INTERACTIVE FLOOR LEVEL SURVEY
By importing Floor Plans to the App the assessor has the ability to record a full Floor Level Survey, using a Zip Level, and recording information directly over the floor plan. Again, providing time stamped record of building condition, along with valuable information being provided to the Quantity Surveyor or Contractor for pricing.
NEW MOBILE APP FOR PHONE AND TABLET.
Pricing How much will it cost?
Pricing Small business
Small business
We charge a standard rate $80 an hour. To build a complete digital strategy report for you. This takes on average between 12 and 20 hours. There are situations where clients do not have the resources to pay for a complete digital strategy report – we like to cater to them too. In these situations we focus our report on your specific area of concern (e.g. content, imagery, etc.) thereby only spending 6 – 10 hours.
Pricing Medium sized business and above
Medium size plus
• It should normally take between 20 – 40 hours to produce a report for a medium size business.
Larger businesses
• Context specific and will need to be quoted separately.
