1.FUTURE PROOFING YOUR DIGITAL STRATEGY #BrokerExpo Coventry 14th November 2013@googledave@phcreative #brokerexpo

2. http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx@googledave@phcreative #brokerexpo 3. http://moz.com/blog 4. @googledave@phcreative #brokerexpo 5. @googledave@phcreative #brokerexpo 6. @googledave@phcreative #brokerexpo 7. @googledave@phcreative #brokerexpo 8. @googledave@phcreative #brokerexpo 9. @googledave@phcreative #brokerexpo 10. @googledave@phcreative #brokerexpo 11. @googledave@phcreative #brokerexpo 12. @googledave@phcreative #brokerexpo 13. BUT. IT TAKES. EFFORT. @googledave@phcreative #brokerexpo 14. @googledave@phcreative #brokerexpo 15. OLD SCHOOL SEO Over optimisation Unnatural content Unnatural links Keyword stuffing Poor user experience Leads to the darkside!@googledave@phcreative #brokerexpo 16. GOOGLE HAVE A JEDICOUNCIL@googledave@phcreative #brokerexpo 17. PANDA AND PENGUINS MAKE THIS HAPPEN@googledave@phcreative #brokerexpo 18. @googledave@phcreative #brokerexpo 19. OVER 200 FACTORS INFLUENCE SEARCH Keywords (targeting and acquisition) Improved sematic and contextual understanding meaning, not just words Dont spam, keyword stuff Keywords, long tail, context, location, device, experience Schema.org markup use it Get ready for voice search thats what Google is doing! Relevancy (on page SEO behaviour and conversion) Focus on your users, give them what they want, where when Freshness of content how often do you change yours? Must be unique and valuable to your user personas Content strategy, evolves, purposeful, hot topics, contagious, Identifyintent, needs, problems and become the authority in your business area@googledave@phcreative #brokerexpo 20. OVER 200 FACTORS INFLUENCE SEARCH Recommendation (off page SEO / Google Penguin) Commit to outreach and engage with communities Create content your audience will care about Will people vote for you with inbound links? Social mentions is word of mouth marketing and builds links Use Google+ and gain authorship and your identity Manage you link profile, assess risks and take action Content cant sit in isolation, needs to be shared and engage influencers are you focused on them? Do you know who the are!? Experience (Google Panda behaviour and conversion) Be fit for mobile devices Google prefer mobile responsive What do users think of your pages? Find out. Reduce clutter and friction Dont keep people waiting improve load times Do all you can to engage and romance the share@googledave@phcreative #brokerexpo 21. @googledave@phcreative #brokerexpo 22. @googledave@phcreative #brokerexpo 23. @googledave@phcreative #brokerexpo 24. CONVERGANCE OF DIGITAL MARKETING@googledave@phcreative #brokerexpo 25. But what does it really mean?@googledave@phcreative #brokerexpo 26. Optimise for humans@googledave@phcreative #brokerexpo 27. Humans arent robots@googledave@phcreative #brokerexpo 28. THROUGH SCIENCE AND ART@googledave@phcreative #brokerexpo 29. @googledave@phcreative #brokerexpohttp://www.ted.com/talks/simon_sinek_how_great_leade rs_inspire_action.html 30. @googledave@phcreative #brokerexpo 31. @googledave@phcreative #brokerexpo 32. @googledave@phcreative #brokerexpo 33. @googledave@phcreative #brokerexpo 34. @googledave@phcreative #brokerexpo 35. @googledave@phcreative #brokerexpo 36. PERSONA MAPPING@googledave@phcreative #brokerexpo 37. Workshop s@googledave@phcreative #brokerexpo 38. EMPATHY MAPPING@googledave@phcreative #brokerexpohttp://www.businessdesigntools.com/2011/12/empathy-mapping/ 39. @googledave@phcreative #brokerexpo 40. CONTENT PILLARS@googledave@phcreative #brokerexpo 41. @googledave@phcreative #brokerexpo 42. @googledave @phcreative #HDevents 43. @googledave@phcreative #brokerexpo 44. @googledave@phcreative #brokerexpo 45. @googledave@phcreative #brokerexpo 46. @googledave@phcreative #brokerexpo 47. @googledave@phcreative #brokerexpo 48. @googledave@phcreative #brokerexpo 49. @googledave@phcreative #brokerexpo 50. @googledave@phcreative #brokerexpo 51. @googledave@phcreative #brokerexpo 52. Dont ignoreSecond largest search engine Third largest social channel@googledave@phcreative #brokerexpo 53. 40% YouTube views in the UK are on a mobile Phone 20% YouTube views in the UK are on a TV screen bigger the 3241% higher click-through rate than plain test results in search Pages with videos 57% average improvement Conversions Pages with video are 53% more likely to appear on page1 of Google @googledave@phcreative #brokerexpo 54. IF CARLSBERG DID SOCIAL NETWORKING@googledave@phcreative #brokerexpo 55. WHO WOULD YOU WANT BEHIND THE DOOR? Your target audience Where are they, which pub? Strategic partners Your customers Influencer networks Who influences them? Who else and why? Who would you, buy a beer?@googledave@phcreative #brokerexpo 56. PROBABLY THE BEST SOCIAL NETWORKING ADVICE! A good conversationalist, listens most of the time, thats how, when you talk, you know what to say# Who are you listening to?Be interested in others, not yourself!Dont broadcast sales messagesMake friends, build trust and help others80 / 20 ruleRemember Givers Gain@googledave@phcreative #brokerexpo 57. @googledave@phcreative #brokerexpo 58. @googledave@phcreative #brokerexpo 59. @googledave@phcreative #brokerexpo 60. @googledave@phcreative #brokerexpo 61. @googledave@phcreative #brokerexpo 62. SOCIAL MEDIA STRATEGY@googledave@phcreative #brokerexpo 63. SOCIAL MEDIA STRATEGY@googledave@phcreative #brokerexpo 64. @googledave@phcreative #brokerexpo 65. @googledave@phcreative #brokerexpo 66. @googledave@phcreative #brokerexpo 67. Once you know what they look likeDo your homework and find your influencers and their communitiesFollow me @googledave to receive this free guide @googledave@phcreative #brokerexpo 68. GOOGLE + SOCIAL AND IDENTITY ENGINE@googledave@phcreative #brokerexpo 69. GOOGLE + HANGOUTShttp://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx@googledave@phcreative #brokerexpo 70. @googledave@phcreative #brokerexpo 71. @googledave@phcreative #brokerexpohttp://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short 72. @googledave@phcreative #brokerexpohttp://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short 73. @googledave@phcreative #brokerexpohttp://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short 74. @googledave@phcreative #brokerexpohttp://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short 75. @googledave@phcreative #brokerexpo 76. @googledave@phcreative #brokerexpo 77. @googledave@phcreative #brokerexpo 78. @googledave@phcreative #brokerexpo 79. @googledave@phcreative #brokerexpo 80. @googledave@phcreative #brokerexpo 81. @googledave@phcreative #brokerexpo 82. INBOUND MARKETING AND MULTI DEVICE EXPERIENCE@googledave@phcreative #brokerexpo 83. @googledave@phcreative #brokerexpo 84. @googledave@phcreative #brokerexpo 85. @googledave@phcreative #brokerexpo 86. @googledave@phcreative #brokerexpo 87. @googledave@phcreative #brokerexpo 88. @googledave@phcreative #brokerexpo 89. @googledave@phcreative #brokerexpo 90. PagesContentLanding pages Copy / MessageTrafficDeviceOrganicDesktopData CaptureCall to actionPPCTabletLive chatPromotionSocial mediaSmartphoneSales funnelsColoursAffiliateSMART TVShopping cartSocial proofGeographyGoogle GlassTemplate styleVideoW'end v W'dayVoice searchSqueeze pagesImagesNew & repeatInteractive/FlashLong v's shortDemographicsDynamicButtonsBehavioural@googledave@phcreative #brokerexpo 91. SCIENCE FICTION SCIENCE FACT@googledave@phcreative #brokerexpo 92. SiriVoice activated computer Knight Rider@googledave@phcreative #brokerexpo 93. TerminatorGoogle glassReal-Time Visuals@googledave@phcreative #brokerexpo 94. Thought Control Devices X-Men@googledave@phcreative #brokerexpoInteraxon Muse 95. PEOPLE CAN FORGET@googledave@phcreative #brokerexpo 96. PEOPLE CAN FORGET WHAT YOU SAID OR DID@googledave@phcreative #brokerexpo 97. @googledave@phcreative #brokerexpo 98. @googledave@phcreative #brokerexpo 99. DIGITAL MARKETING ECO-SYSTEM@googledave@phcreative #brokerexpo 100. @googledave@phcreative #brokerexpo 101. Thanks for listening and keep in touch@GoogleDave email: googledave@ph-creative.com tel: 01512275549@googledave@phcreative #brokerexpo