digital strategy

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Post on 30-Oct-2014

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How to set up your online strategy as an artist.

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  • 1. INTERNET STRATEGY

2. 3. ADVICE
MANAGEMENT
MOvE ONLINE
EDUCATION
4. SHORT DEMO
5. I WANT YOU
TO TELL ME WHAT YOUR BUSINESS IS
6. INTERNET STRATEGY
What is digital internet strategy?
Why should you use it?
How should you use it?
7. ONLINE STRATEGY
8. Your own online strategy in 5 steps
1. Determine mission, online targets must be clear
2. Budget / Manpower
3. Who and where is your Target audience
4. Develop Exclusive content
5.Measure effects on targets and optimize results
9. ONLINE
PROMOTION
OPPORTUNITIES
WEBSITE
SOCIAL MEDIA
BLOGS
10. WEBSITE
1. The website - Build it! - Text - Updates
2. Generate traffic - Link exchange - Use Social Media
3. Analyze & Optimize - Stats (Google Analytics)
11. SOCIAL MEDIA & BLOGS
Let the right peopleknowthatyouexcist
Keep peoplebusybyinteraction.
Motivate to stimulate Word of mouth
Makesuretheybecomeloyal promotors of YOU
12. HOW TO COMMUNICATE ONLINE
USE STRAIGHT PRICIPAL of Paul Gillin
Succinct
Transparant
Responsive
Accepting
Insightful
Genuine
Humorous
Timely.
13. SOCIAL MEDIA ESSENCE
LISTEN
CONVERSATION
ENGAGEMENT
14. 15. DOS
DONTS
Be transparent and authentic. Be human.
Dont be a social schizo
A profile pic is worth a thousand tweets
Social climbing not the best approach
Return on engagement
Its not a one-stop shop
Best advice? Dont take anyone elses advice
16. SYCRONISE YOUR NETWORKS
www.MYWEBSITE.com
17. TO MEASURE IS TO KNOW!
18. EXAMPLES
Dell community
Owncommunity
Policyis to replyonevery post
Interaction between customers and Dell
Result
Since introduction -60% less negativity
New useful suggestions/improvements
19. Fan fingerprints
OGs core value #1: FANS!
For theirlatest album they:
Wanted to do something special for fans
Fan Fingerprintsused in album artwork
Personallysigned
Findfingerprint online in artwork
Result:
Fund money for album
Collect data fromtrue fans
MOST IMPORTANT: HAPPY FANS!!!
20. ASSIGNMENT
DevelopyourownstrategyTime: 30 minutes
Present it to the groupTime: 5 minutes
21. HOMEWORK

  • Executeyourstrategy in the upcoming weeks

22. Present your ROI