Digital  Storytelling  in  Healthcare  

 Craig  A.  DeLarge  Strategy  Storyist  

www.wiseworking.com    

December 2, 2012

Discussion Topics

•  What is a story & storytelling?

•  What is “digital storytelling”?

•  Why should we care about digital storytelling?

•  What applications do we see in healthcare?

•  Some recommended next steps, if they are not already being taken.

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What is a story & storytelling?

•  Medium of understanding & relationship

•  Basis for society & culture. No story, no culture

•  Facts & opinions (beads) + narrative arc (thread) = story (necklace)

•  performance involving 2 or more co-interpreting experience

•  sequence of dramatic events that evoke an emotional response

•  the preferred sensemaking currency in human relationships

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The Narrative Arc makes a story a story, says most experts

http://research.northumbria.ac.uk/support/2012/10/23/telling-a-good-story-impact-case-studies-as-narrative-arc/

http://research.northumbria.ac.uk/support/2012/10/23/telling-a-good-story-impact-case-studies-as-narrative-arc/

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How we use stories?

“The story is one of the basic tools invented by the mind of man(kind) for the purposes of gaining understanding. There have been great societies that did not use the wheel, but there have been no great societies that did not tell stories.” Collison, 1999

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How we use stories?

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What are the varieties of stories?

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What is Digital Storytelling •  Telling stories using digital content & channel means

–  Content: audio, video, animation, images –  Channel: YouTube, social media, websites, email, etc.

•  Revolutionary in its access via cheap digital production & distribution

tools. Make formerly corporate media, a people’s media

•  Key aspect of “ALITERACY” trend – 21st century stained glass windows

•  Tends to be: –  short form narrative –  diversely sourced & styled (persuasive, historic, reflective) –  strongly emotive –  cause/advocacy/education related

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Why should we care about digital storytelling?

•  Diverse  content  for  relevancy  

•  Emo<onal  communica<ons  to  drive  decision  and  behavior  change  

 •  Earn  trust  &  value  

•  Strengthen  learning  

•  Engage  customers  &  stakeholders  

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Common storytelling applications

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What are some healthcare applications?

•  Attitude/Belief Education •  Treatment & Compliance Barriers Education •  Disease Awareness •  Patient Experience Awareness •  Some immediate examples I came across in my research:

–  http://www.youtube.com/CenterOfTheStory –  http://www.youtube.com/watch?v=sk00f4kCaD8&feature=bf_play&list=PL40FE28CF7CC65EC0 –  http://milehighstories.com/?page_id=138 –  http://gojoven.org/fellows-stories/ –  http://www.youtube.com/user/JNJhealth –  http://www.youtube.com/user/novonordisk?v=cBu11fk0kAA

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Some recommended next steps, if not already being taken

•  Awareness of opportunities in customer education & communications strategies

•  Understanding examples of current successful use in healthcare and beyond

•  Envisioning as opportunity to cultivate customer relationship & engagement

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Additional Links •  I can be contacted at

–  eMail & G+: craig@wiseworking.com –  Twitter: @wiseworking –  Twitter: @cadelarge –  G+: cadelarge@gmail.com

•  My delicious bookmarks on this topic are at: –  http://www.delicious.com/cadelarge/digital_storytelling –  http://www.delicious.com/cadelarge/storytelling –  http://www.delicious.com/cadelarge/storytelling_books

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