digital storytelling expert roundtable
Post on 18-Oct-2014
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"This webinar is part of the TechSoup Online Digital Storytelling Event September 30-October 21. For further details about the event activities and the many ways you can participate, please visit the event homepage. Consider participating in the two other webinars in this series: Tools for Digital Storytelling: September 30, 9am How to Create a Digital Story: October 1, 9am "TRANSCRIPT
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Digital Storytelling Expert Roundtable
Audio is only available by calling this number:
Conference Call: 866-740-1260; Access Code: 6339333
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Using ReadyTalk
• Chat & raise hand • Mute = *6,
Unmute = *7• If you lose your
internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
You are being recorded…
• You will receive a link to this presentation, material and links.
• Discussions continue in the TechSoup forum: http://www.techsoup.org/go/onlineevent
• Twitter hashtag: #tsdigs• Live TweetChat
http://www.tweetchat.com/room/tsdigs • Live stream into Nonprofit Commons in Second
Life http://bit.ly/1b4qgq
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Digital Storytelling Expert Roundtable
Susan Tenby Online Community Director
Empowering learners to constructively share their voices
on the global stage! Photo courtesy of wfryer on Flickr http://www.flickr.com/photos/wfryer/
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Who’s TechSoup?
• Nonprofit Technology Organization serving the tech needs of nonprofits
• Products: Software and Hardware• Community • Learning Center• Global NGO Partners: 31 countries• Libraries • GreenTech• Netsquared
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Why you’re here…
• Create a media piece for your org’s communications
• Outreach: new funders, new volunteer base• Learn the basics of telling an effective story• Learn the basics of how to use the tools• Meet the experts and hear case studies• Make your own story: Enter the Challenge!• Ask your questions on TechSoup’s forums• See winners in a Mixed Reality event in
Second life
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Our Partners• Adobe www.adobe.com • BAVC www.bavc.org • BayCat www.baycat.org • Center for Digital Storytelling www.storycenter.org • Flickr www.flickr.com • FlipVideo www.flipvideo.com • GoldMail www.goldmail.com • Lights Camera Help www.lightscamerahelp.com • Randal Moss, TWMDC www.sodangerous.com • ReadyTalk www.readytalk.com • That's Not Cool www.thatsnotcool.com • See 3 Communications www.see3.net • StreetsideStories www.streetside.org • Witness www.witness.org • Youth Radio www.youthradio.org • YouTube www.youtube.com/nonprofits
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Center for Digital Storytelling
Robert Kershaw
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Digital Storytelling
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Strategies for project development and documentation
Digital Storytelling
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Strategies for project development and documentation
Personal Reflection & Growth
Digital Storytelling
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Strategies for project development and documentation
Personal Reflection & Growth
Education & Awareness
Digital Storytelling
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Strategies for project development and documentation
Personal Reflection & Growth
Education & Awareness
Movement BuildingDigital
Storytelling
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Strategies for project development and documentation
Personal Reflection & Growth
Education & Awareness
Movement Building
Policy & Advocacy
Digital Storytelling
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Strategies for project development and documentation
Personal Reflection & Growth
Education & Awareness
Movement Building
Policy & Advocacy
Research & Evaluation
Digital Storytelling
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Why digital storytelling?
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Why digital storytelling?
• More than a decade of success as a method
• Individuals gain from making stories
• Communities gain from watching stories
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
A continuum of practice
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
A continuum of practice
• A safe environment to share stories
• First person stories engage learners and foster awareness
• Social action begins with individual action, captured in stories• Stories can shape policy development
and implementation• Assessing needs, evaluating success through story
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Personal Reflection & Growth
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Personal Reflection & Growth
• Creating a safe environment
• The story circle
• Everyone has a story
• Quality in process and product
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Education & Awareness
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
• Access and skills development
Education & Awareness
• Stories as learning tools in specific settings• The value of ‘first person’ in public information campaigns
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Movement Building
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
• Negotiating difference
Movement Building
• Establishing common stories• Generating dialogue
• Mobilizing civic action
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Policy & Advocacy
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
• Building leadership
• Statistics versus stories
• The role of emotion
Policy & Advocacy
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Research & Evaluation
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
• Assessing local needs
Research & Evaluation
• Effective project snapshots
• Engaging communities in evaluation
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Strategies for project development and documentation
Personal Reflection & Growth
Education & Awareness
Movement Building
Policy & Advocacy
Research & Evaluation
Digital Storytelling
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Links to Case Studies and Resources
www.genderjustice.org.za/projects/digital-stories.html
www.cowsandfish.org/photos/digital.html
www.youthtrainingproject.org/
www.hopelab.org/innovative-solutions/digital-storytelling/
www.acmi.net.au/digitalstorytelling.aspx
www.davarts.org/art_storiesB.html
www.containerproject.net
www.cafilm.org/education/myplace.html
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BAYCAT
Will Hammond
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Tying Individual Stories into a Tale
Randal MossTWMDC Consulting
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Telling the Cancer Story
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
The Challenge
• Acknowledging the individual story• Recognizing the unique experiences• Respecting the nature of privacy• Crafting a cohesive tale that encompasses
the entirety of the population• Delivering something meaningful and not
overly homogeneous
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Acknowledging the Individual
• Provide opportunities for self expression
• Strive to recognize the efforts of not only key leaders, but every contributor publicly
• Encourage customization of digital items so they better represent individual stories and experiences
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Recognizing Unique Experiences
• Promote creative elaboration on the theme
• Encourage customization to an extent
• Maintain the underlying framework that ties everything together
• Promote the common sense of purpose above the common sense of shared experience
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Respecting the Nature of Privacy
• In digital mediums be mindful of the importance of anonymity
• Consider real world rules and restrictions (HIPPA)
• Think of future impacts of revealing identity, and counsel your participants acordingly.
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Crafting a Cohesive Tale
• Focus on the common sense of responsibility, hope, or aspiration
• The positive message is the anchor that binds each individual story to the next
• Make sure there is a concise call to action at the end that moves people to do something
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Delivering Something Meaningful
• Be mindful that your story has to resonate with your entire audience
• Your story is only as effective as the change it creates in the end
• Make sure those who are closest to the central theme feel impacted, or clearly see the end results
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Questions. Comments. Answers.
Randal MossTWMDC Consulting
WWW.SoDangerous.com
/RandalC
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Practicing Safe Text: “That’s Not Cool”
A campaign to prevent digital dating abuse
Brian O’Connor, Dir. of Public Communications
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
• Objective:– Prevent teen dating violence by transforming
damaging social norms.
Public Engagement Campaign
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Background
• Office on Violence Against Women (US Dept. of Justice)
• Partners– The Advertising Council– R/GA (digital advertising agency)
• Employed New Media to Reach Youth
• Research-Driven Campaign– Both secondary & primary qualitative
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Creative Concept
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
ThatsNotCool.com
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Why Digital?
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
• Internet since second grade and cell phones from age 11
• Sense of physical space has changed – Cell phone is a physical extension of themselves
– Online persona is a continuation of offline self
Technology is Central to Teens’ Lives
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Digital dating abuse can still be abuse• Unwanted and/or repeated calls/text messages
– About 1 in 3 teens said partner had text messaged them up to 30 times/hour to check on what they were doing, where, and who with
– 65% of teens say this is common
• Breaking into social networking account• Pressure to share embarrassing or private pictures/videos
– More than 1 in 10 teens reports that a partner has shared private or embarrassing pictures/videos of them
– 68% of teens say this is common
Where are you?Who are you with?
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Draw your digital line
It’s yours to determine. You and your friends. You and your boyfriend or girlfriend. You and your weekly hook up. You and your generation.
Even if it’s online, it can still be abusive and should never be controlling.
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Website Experience
Mobile Applications
Viral Elements
Social Media
Online Banners
TV + Radio
Mobile Marketing
OOH
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
“That’s Not Cool” TV
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Thank you!
Brian O’Connor; email: [email protected]
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Witness
Priscila Neri
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WITNESSWITNESS: VIDEO FOR : VIDEO FOR CHANGECHANGE
1717 yearsyears
7070 countries countries
250250 partner organizationspartner organizations
10001000’’s of human rights s of human rights defendersdefenders
30003000 hours of archived hours of archived human rights footagehuman rights footage
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HARNESSING TECHNOLOGY
FOR HUMAN RIGHTS
inspiring activists to use video
1-3 years; targeted advocacy goal
p2p exchange
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Location: Eastern Burma
Human rights issue: Attacks on ethnic Karen
GOAL
AUDIENCE
STORY
STRATEGIC DISTRIBUTION
ADVOCACY IMPACT
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Location: Eastern Democratic Republic of Congo Human rights issue: Child soldiers & international justice
GOAL
AUDIENCE
STORY
STRATEGIC DISTRIBUTION
ADVOCACY IMPACT
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HUB: HUB: HARNESSING TECHNOLOGYHARNESSING TECHNOLOGY
+2000+2000 videosvideos
+4000+4000 usersusers
safetysafety
securitysecurity
ethicsethics
contextcontext
actionaction
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HUB: HUB: A FEW HIGHLIGHTSA FEW HIGHLIGHTS
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… for watching.
Thank you…
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BAVC
Jennifer Gilomen
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Mission: The Bay Area Video Coalition (BAVC)
inspires social change by enabling the sharing
of diverse stories through art, education and
technology.
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independentproducers
companies
nonprofits &arts organizations
teachers &schools
next generationproducers
public mediastations & orgs
communities
a unique laboratory for media creation and educationidentifying community needs, architecting timely solutions
technologists
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Digital Storytelling at BAVC• History in community media, youth programs, nonprofit
programs, “train the trainer” media programs for teachers
• Produced “BrainGlow” digital storytelling software
• Digital Storytelling Institute - trained ~25 nonprofits in California, 2005-2007
• Nonprofit Institute for New Media Applications, 2008
• Abriendo las Cajas (Opening Boxes) program 2008 - 2010
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Abriendo las Cajas (Opening Boxes): the program
• Multi-year program funded by Robert Wood Johnson Foundation “New Routes to Immigrant Health” initiative, http://newroutes.org
• Partnership of ZeroDivide (Managing Partner), BAVC (Media Organization), La Clinica de la Raza (Immigrant Health Organization)
• Each partner has roles and responsibilities, expertise
GOALS:
• based in Fruitvale, CA, where one of the largest and fastest-growing groups of Latin American immigrants resides
• digital storytelling campaign focused on domestic violence, a major health concern for immigrants in Fruitvale
• Model: multi-generational; co-teaching; combined digital storytelling & health/domestic violence curriculum; distribution, evaluation
• the program will take family members through a progression of self-expression, peer sharing, and family healing to community empowerment and change (ever-expanding safe space)
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Abriendo las Cajas (Opening Boxes): the stories• Year 1 (2008): 20 participants each created personal digital story
about violence; we produced DVD/online collection, discussion guides, activities (all media and materials bilingual)
• Year 2 (2009): Participants are creating intergenerational documentary project (30 minutes for TV)
All stories, a “behind the scenes” evaluation video of the participants, and discussion guides online:
BAVC.org > Make Media > Community Storytelling > Abriendo las Cajas
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Bay Area Organizations: opportunities
• VideoCampSF, Oct 16-17 ($65) -- video newbies, best practices in online video (at CellSpace and BAVC) http://videocampsf.com
• SF Commons -- San Francisco’s new public access TV station, operated by BAVC http://sf.commons.tv
• Become a nonprofit member of BAVC (includes 4 staff and benefits)
• Use gear and space for free for public access productions
• Reach thousands of San Francisco residents through broadcast of your programs
• Submit PSAs & info about your events and programs
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Jen GilomenDirector of Public Media StrategiesBay Area Video [email protected]
http://sf.commons.tvhttp://bavc.org
Thank you
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Questions?
Submit your questions using the chat box.
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
More Ways You Can Take Part
• Join in the forums discussion with the experts http://www.techsoup.org/go/onlineevent
• Follow the action on Twitter (hashtag: #tsdigs)• Sign up to receive emails of event news
http://groups.google.com/group/tsdigs • Submit your digital story
http://www.techsoup.org/go/tsdigs-challenge
And finally…
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
…Attend the Challenge Screening Awards Mixed Reality Event Oct. 21
Join us in person or from the virtual world of Second Life!
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Partner Products on TechSoup Stock
• Adobe – http://bit.ly/Mab5I
• Flickr– http://bit.ly/10rvn
• Goldmail– http://bit.ly/bJPEo
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Digital Storytelling Expert RoundtableConference Call: 866-740-1260 Access Code: 6339333
Resources
• Digital Story Telling (University of Alaska)– electronicportfolios.com/digistory/
• Stories for Change (University of MN)– storiesforchange.net/
• Tech-Head Stories– www.tech-head.com/dstory
• StoryBuilders– www.storybuilders.org/
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Thank You!www.techsoup.org/tsdigs
hashtag: #tsdigs
Susan Tenby Online Community Director