digital storytelling best practices
DESCRIPTION
Insights and examples into how marketers can create a truly multichannel approach in engaging customers using today’s technology. The session will address the growing role of rich media, video and interactive platforms.TRANSCRIPT
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Digital Storytelling(how to make yours better)
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Why are stories so important?
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Only ideas, in the abstract, are hard to communicate.
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I can tell you an idea. Like “don’t walk in the forest alone.”
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Movies are great examples of stories
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Digital changes everything
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Now stories can be more. Images. Videos. Apps. Words. Devices.
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Transmedia
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Engagement
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Intimacy
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What makes a good digital story?
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What makes a good story digitally?
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What makes a good story digitally for business?
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Get Out Your Pens, Your Paper. I’m going to show you what you need to make awesome stories.
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Okay, who are we fooling? Get out your tablets, your laptops...
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#1. Connected
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#2. Committed
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#3. Customer
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#4. Character
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#5. Crescendo
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#6. aCountable
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#7. Consistent
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#8. Conversion
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Narrative arc.
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#9. cEmotional
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Stories evoke emotion
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They trigger something in our brains(endorphins)
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Stories evoke emotions. Emotions release endorphins. Therefore stories release endorphins.(see that Algrebra did come in handy)
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Stories help us engage with our audience.They help us reach intimacy.
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But there’s a way to speed that up.A way to make your story more impactful.
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You probably already guessed it.
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Video
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The digital relationship pyramid:1. Awareness2. Acquaintance3. Friend4. Confidante5. BFF
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BFF
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Remember those C’s:1. Connected2. Committed3. Customer4. Character5. Crescendo6. aCountable7. Consistent8. Conversion9. cEmotional
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Class is over.Go out.
Write stories.Stories that entice, excite, explore.
Stories that emote.Stories that engage.Stories that are epic.
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Shoo.Your audience is waiting.
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Thanks
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t: @_jasonthibeaulte: [email protected]