digital storytelling
TRANSCRIPT
Digital Storytellingfor DMOs
Get these slides here::http://sarahtpage.com/HillCountryWorkshop/
Me Sheila Scarborough, Tourism Currents
Stories Are Familiar
Everyone loves
a good story
Why storytelling?
SCIENCE
Why Storytelling?
Information is processed more efficiently
Cuts through the clutter; helps people retain messages
Evokes an emotional (hopefully positive!) response
It isn’t “sales-y” (because....ewww)
Source: HubSpot
We use stories to make sense out of our world
Source: HubSpot
Source: HubSpot
Our brains use stories as a way to organize our memories (Source: HubSpot)
Technology is the GREAT EQUALIZER for modern storytelling
Source: 8 Million Stories
A Good Story Has ….
Relatable characters
Beginning, middle, and end
Conflict
Source: http://www.postplanner.com/digital-storytelling-techniques-secret-sauce-social-media
“A story is a character in pursuit of
a goal in the face of an obstacle or challenge.”
- Dev Basu, Powered by Search
“How the character resolves
the challenge is what keeps us
interested.”Dev Basu, Powered by Search
Great stories are also CONCISE
Great stories must be relevant to your VISITORS
What Makes a Great Story?
Authentic
Human
Evoke emotion
Interest your customer or visitor
Involve everyday life
Great stories must be …
Source: 8 Million Stories
What Kinds of Stories Can We Tell?
1. Educational stories
2. Trending news stories
3. Stories about your visitors
4. Classic stories, lessons, and quotes
5. Personal stories
Source: http://blog.wiredadvisor.com/how-to-use-storytelling-as-a-marketing-strategy
Educational Stories
Trending News Stories
Stories About Your Visitors
Classic Stories, Lessons, and Quotes
1/14/15
Personal Stories
Blogging
Anatomy of a Good Blog Post
Determine your buckets (topics)• Events
• Attractions
• Date nights
• Family friendly
• Live music
• Sports
• Food• Local faves
• Breakfast places• Local “bests”
• Wine
• Neighborhoods
• Nightlife
• Check search terms for your destination in Google Analytics
Before You Start:
Source: Sheila Scarborough; Tourism Currents
Basic editorial calendar• Topic category
• Title
• Details (including graphics)
• Key words
• Who is this for? (persona)
• What’s the point (CTA)
Source: Sheila Scarborough; Tourism Currents
Anatomy of a Good Blog Post
Building a Blog Post
Source: Sheila Scarborough; Tourism Currents
1. Headlines• Who Else Wants …?
• The Secret of …?
• Little Known Ways to …
• Gid Rid of … Once and For All
• Here’s a Quick Way to [Solve a problem]
• Now You Can Have [Something desirable] [Great circumstance/result]
• [Do something] Like [World-Class Example] (Speak Spanish Like a Rock Star)
• What Everyone Ought To Know About …
Building a Blog Post
Source: Sheila Scarborough; Tourism Currents
2. Content• Text• Photos• Links • Keywords• Hashtags• Video
Building a Blog Post
Source: Sheila Scarborough; Tourism Currents
3. Where to find photos• Flickr Creative Commons• Flickr Commons (Historical photos)
4. Writing for the web – It’s not what you say, but HOW you say it• Bolding, bullets, white space
5. SEO• Give them the info they seek in the words they are
using to search for it
Possible Post Format
Source: Sheila Scarborough; Tourism Currents
1. Great Local Breakfast Places in XYZ
2. Strong opener, often a quote
3. The list, using bullets, headers, etc.• Mom’s Café (farm-to-fork)• Selena’s Taqueria (breakfast tacos)• Fred’s Downtown Diner (old school)
4. Closing words, call to action
Possible Post Format
Your Turn:
Take 15 minutes to sketch out a breakfast post outline for your blog.
Storyboarding
Storyboarding helps us thinkWalk through a scenario and see what
happensTest conceptsExperiment at little to no cost
Why Storyboarding?
Source: johnnyholland.org
Storyboarding helps others understandSimply express thoughts and ideasPuts the “heart” of the issue back into
communicationsLinks facts and ideas with the
audience’s emotions and experiences
Why Storyboarding?
Source: johnnyholland.org
Try text boxes and arrows first
Steps for Drawing a Storyboard
Source: johnnyholland.org
Add emotions
Steps for Drawing a Storyboard
Source: johnnyholland.org
Add in the cameraStoryteller commentarySpeech and though
bubblesCharacter(s) and scene
Steps for Drawing a Storyboard
Source: johnnyholland.org
Via Jenny Resendez with Bags, Inc.
1. Think about an attraction or event in your destination (What do you want a target visitor to know or experience?)
2. Draw a storyboard for a 30 second video (Hint: Think Pictionary)
3. Present to the group
Storyboarding – Your Turn
Photo Credits Miss Magill reads a story. NYPL work
w/schools, 1912. Flickr Commons
Storyteller Annie Tomlin, White Springs FL, 1956, Flickr Commons
Campfire: Sean Munson Flickr Creative Commons
Boy reading: John Moran Flickr CC
Grandma reading: Sarah Altendorf Flickr CC
McCall's Magazine 1939, George Eastman House on Flickr Commons
Making sense of it all: Juan Andres Martinez Flickr CC
• Book chaos: Sharon Drummond at Flickr CC
• Fritzi Scheff demonstrating Magnavox for Fifth Liberty Loan in New York City 1895 (courtesy Powerhouse Museum on Flickr Commons)
• Star Wars action figures: Paul Mayne on Flickr CC
• Rebel Scum: Stefan on Flickr CC
• Gumby & storm troopers: JD Hancock at Flickr CC
• Photo of Sam Rayburn courtesy of Sam Rayburn Historic Site Facebook Page
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