digital solutions that can improve your race€¦ · 2016 – facebook live ... runners id . easy,...
TRANSCRIPT
DIGITAL SOLUTIONS THAT CAN
IMPROVE YOUR RACE
THE CASE OF RUNCZECH
ALL RUNNERS ARE BEAUTIFUL
GOING DIGITAL
1997 – chip timekeeping
2002 – finisher sms
2004 – live TV streaming on internet
2008 – collaboration in cloud
2009 – live tracking on map
2011 – Runners ID
2014 – mobile app
2015 – Prague Digital Marathon
2016 – Facebook Live
...
RUNNERS ID
EASY, PERSONALISED & LIVE
COURSE PLANNING
LIVE
SHARE
WHERE ARE WE HEADING?
DIGITAL MARKETING
CHALLENGES
CHALLENGES & OPPORTUNITIES
CHALLENGES & OPPORTUNITIES
CHALLENGES & OPPORTUNITIES
CHALLENGES & OPPORTUNITIES
THANK YOU! ALL RUNNERS ARE BEAUTIFUL