In this digital age, we buy solutions on platforms. The platform tends to become more important than the industry itself. In this game, the one who controls the platform has direct access to clients, hence controls a large part of the profit generated by transactions. Booking.com did that for the hotel industry. Let’s have a look at banks…

The client needs banking (services and solutions) but most of the times, doesn’t need a bank!

Money transfers

Cash withdrawalsCredit/Debit

cards…

The bank founds itself, behind the solutions

provider (platform) for big and heavily

regulated operations (like loans)

Some players are no bankers but know how to provide solutions on simple and easy-to-access interfaces: GAFA of course but also Orange.

Key word is « behind »: banks become second rank providers. They are relegated to less profitable activities when losing control of interface with clients…

Client Solutions provider: platform

Services and products provider: banks