Digital Signs and the Glam with It

www.digitalsignage.net

• It is a well known fact that people are more attracted towards glamour. No wonder that the fashion industry thrives on the weakness for all the glitz. However, the glimmer is not limited to habiliments as even technology has got the G-virus – the urge to stay in the limelight for as long as possible.

• Smart phone stereotype

• Take, for example, the advent of smart phones – who knew they would create such a ruckus in the marker that the crowd would blindly follow the footsteps of rich and affluent. Obviously, smart phones were first made for the business class to handle their businesses and the name “smart” phone was instantly associated with someone wearing a tuxedo or something and getting out of a luxury or executive car with an expensive watch and having a phone that was no less than a compass box in his hand.

• Enter Google

• Google changed the scenario by breaking the stereotype of smart phones and businessmen by shelling out android. This has become a turning point in the digital media industry too. Not only elites but today, everyone flaunts a smart phone and digital signs too bear that. This has actually become a strong point in the market of advertising due to the flexibility associated with software and its ease to operate. However, this is not what the concern is.

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