Digital Signage Will Pump Up Member Engagement

Digital Signage Will Pump UpMember Engagement andImprove Retention

2Digital Signage Will Pump Up Member Engagement

TABLE OF CONTENTS

Introduction3

Delivering the Message Digitally 4

Making a Great First Impression 5

Deliver Real-Time Information to Create Engaging Common Areas6-7

Create Interactive Exercise Studios 8

Specific Applications for Signage 9

LG Commercial Displays for Gyms and FitnessCenters 10

Conclusion10

3Digital Signage Will Pump Up Member Engagement

INTRODUCTION

Fitness facilities and gyms rely upon creating a unique andmemorable work-out experience for members and visitors alikeDigital Signage can help create such an atmosphere by offeringa wide range of benefits for the modern fitness member thirstyfor digital interaction

Itrsquos worth noting that Health Club Industry Revenue totaled$872 Billion in 2017 According to the IHRSA (InternationalHealth Racket and Sports club Association) more than 12 ofgym members join in January compared to around 8 in othermonths This trend is expected to increase with the IHRSAreporting that global fitness industry and health clubmemberships have continued to grow each year(i) Attractingand retaining those members is of the utmost importance Forthe past few decades traditional TV screens have been popularin gyms and health clubs Nowadays too many clubs have beenunder-utilizing displays and thus missing out on a bigopportunity for revenue and retention gains Digital signage canbe used in dynamic ways to engage members promote productsand services and advertise partnerships with local businesseslike never before

Fitness centers that recognize the potential value for digitalsignage can set their brand apart quickly and easily More thanever there now exists an ever-expanding range of digitalsolutions From simple screens to high-end SoC (Systems onChip) networking with remote management digital signagemeets the competitive demands of fitness centers and gymsacross the country After all the more eyeballs you attract thequicker you achieve a return on investment and start to profitfrom your digital signage installations

Some may think that digital displays are just quirky gadgets orfads that will eventually be dismissed and lead to unused gymmemberships However when used strategically the contentshown can help members make fitness a part of their lifestyleAfter all every fitness center desires a solid membership baseDigital signage for gyms and fitness centers is a smart way toensure members stay engaged and continue to return well afterNew Yearrsquos resolutions have faded away

2Digital Signage Will Pump Up Member Engagement

TABLE OF CONTENTS

Introduction3

Delivering the Message Digitally 4

Making a Great First Impression 5

Deliver Real-Time Information to Create Engaging Common Areas6-7

Create Interactive Exercise Studios 8

Specific Applications for Signage 9

LG Commercial Displays for Gyms and FitnessCenters 10

Conclusion10

3Digital Signage Will Pump Up Member Engagement

INTRODUCTION

Fitness facilities and gyms rely upon creating a unique andmemorable work-out experience for members and visitors alikeDigital Signage can help create such an atmosphere by offeringa wide range of benefits for the modern fitness member thirstyfor digital interaction

Itrsquos worth noting that Health Club Industry Revenue totaled$872 Billion in 2017 According to the IHRSA (InternationalHealth Racket and Sports club Association) more than 12 ofgym members join in January compared to around 8 in othermonths This trend is expected to increase with the IHRSAreporting that global fitness industry and health clubmemberships have continued to grow each year(i) Attractingand retaining those members is of the utmost importance Forthe past few decades traditional TV screens have been popularin gyms and health clubs Nowadays too many clubs have beenunder-utilizing displays and thus missing out on a bigopportunity for revenue and retention gains Digital signage canbe used in dynamic ways to engage members promote productsand services and advertise partnerships with local businesseslike never before

Fitness centers that recognize the potential value for digitalsignage can set their brand apart quickly and easily More thanever there now exists an ever-expanding range of digitalsolutions From simple screens to high-end SoC (Systems onChip) networking with remote management digital signagemeets the competitive demands of fitness centers and gymsacross the country After all the more eyeballs you attract thequicker you achieve a return on investment and start to profitfrom your digital signage installations

Some may think that digital displays are just quirky gadgets orfads that will eventually be dismissed and lead to unused gymmemberships However when used strategically the contentshown can help members make fitness a part of their lifestyleAfter all every fitness center desires a solid membership baseDigital signage for gyms and fitness centers is a smart way toensure members stay engaged and continue to return well afterNew Yearrsquos resolutions have faded away

3Digital Signage Will Pump Up Member Engagement

INTRODUCTION

Fitness facilities and gyms rely upon creating a unique andmemorable work-out experience for members and visitors alikeDigital Signage can help create such an atmosphere by offeringa wide range of benefits for the modern fitness member thirstyfor digital interaction

Itrsquos worth noting that Health Club Industry Revenue totaled$872 Billion in 2017 According to the IHRSA (InternationalHealth Racket and Sports club Association) more than 12 ofgym members join in January compared to around 8 in othermonths This trend is expected to increase with the IHRSAreporting that global fitness industry and health clubmemberships have continued to grow each year(i) Attractingand retaining those members is of the utmost importance Forthe past few decades traditional TV screens have been popularin gyms and health clubs Nowadays too many clubs have beenunder-utilizing displays and thus missing out on a bigopportunity for revenue and retention gains Digital signage canbe used in dynamic ways to engage members promote productsand services and advertise partnerships with local businesseslike never before

Fitness centers that recognize the potential value for digitalsignage can set their brand apart quickly and easily More thanever there now exists an ever-expanding range of digitalsolutions From simple screens to high-end SoC (Systems onChip) networking with remote management digital signagemeets the competitive demands of fitness centers and gymsacross the country After all the more eyeballs you attract thequicker you achieve a return on investment and start to profitfrom your digital signage installations

Some may think that digital displays are just quirky gadgets orfads that will eventually be dismissed and lead to unused gymmemberships However when used strategically the contentshown can help members make fitness a part of their lifestyleAfter all every fitness center desires a solid membership baseDigital signage for gyms and fitness centers is a smart way toensure members stay engaged and continue to return well afterNew Yearrsquos resolutions have faded away

4Digital Signage Will Pump Up Member Engagement

DELIVERING THEMESSAGE DIGITALLY

Step into most gyms large or small around the country and youare likely to find people focused on two things working out andwatching a screen While the gym remains a temple dedicatedonly to bettering oneself for some people more and moremembers are using their time at the gym to multitask puttingin time on the Stairmaster while watching local programming

Technology is an essential tool to keep members informedconnected and engaged Fitness members need to be inspiredto keep pushing through their tough workout updated of lastminute class changes or special offers and provided entertainingcontent to keep them motivated Ultimately fitness memberswant a gym experience that connects them to their fitnessfraternity and inspires them to continue on their health journey

How can gyms and athletic clubs meet these goalsCommunication Most fitness centers use a few select channelsto update their members about class schedules events healthtips and so on Common channels are websites monthly emailnewsletters social media postings and poster bulletin boards toget information out However in todayrsquos fast-paced worldmembers are used to a more digital immersive experienceDigital displays are todayrsquos solution for communicating with gymmembers The good news is that most fitness gyms havecontent and screens to implement digital displays and withsimple plug and play solutions clubs can modernize their spacesquickly

Commercial TV with Essential Smart Function - UU340C Series

The first-time gym experience can be intimidating to prospectivemembers and is a major hurdle to increasing and retainingmembership Digital Signage in the reception area addressesthis issue by welcoming members with relevant informationknowing where to go or what machine to use helps newbies feelcomfortable and engaged

Welcome videos are prime examples of relevant content forprospective members A digital tour of the facilities highlightingspecific areas and machines helps familiarize people interestedin joining and is especially useful for giving guided tours whenthe staff is too busy The tour can be followed by membershipdetails and pricing Prospects get all the beneficial details theyneed for membership without having to speak to staff perfectfor the prospect too intimidated to speak to staff

5Digital Signage Will Pump Up Member Engagement

MAKING A GREATFIRST IMPRESSION

6Digital Signage Will Pump Up Member Engagement

OFFER RELEVANT CONTENT AND MESSAGINGDigital signage is the modern way for gyms and fitness clubs tooffer relevant content and messaging directly to membersBenefits includebull Keeping members engagedbull Improving member retentionbull Promoting services and classes eg Spa Specials Spin

Classes Healthy Protein Shake of the Week and so onbull Offering health and wellbeing tips bull Reinforcing loyalty programs and unique offersbull Streaming training videos catering both to the individual and

group fitness experience

INCREASE SOCIALIZATION WITH MEMBERSDigital signage is perfect for gyms to showcase their socialmedia feeds and drive social connections bull Ask members to check in via Facebookbull Chat up trending classes or bios on instructorsbull Offer meal-prep how-torsquos and healthy recipesbull Highlight members progress create contests that

motivate and engage

SHOWCASE PERSONAL TRAINER PROFILESA great in-demand trainer can increase membership numbersall on their ownbull Creating and displaying personal trainer profiles on your

screens is an easy way to promote the caliber of the staffThe more gym members become familiar with the trainingstaff the easier it is to upsell their memberships withpersonal training sessions

bull From the trainer being supported and promoted in this waycan be the difference between gyms when choosing a venue

DELIVER REAL-TIME INFORMATION TOCREATE ENGAGING COMMON AREAS

7Digital Signage Will Pump Up Member Engagement

PUMP UP INFOTAINMENTOffering entertaining content keeps members in the gym longerbull Display curated content eg live sports TV news programs

health tip videos and morebull Show tutorial information on how to use the equipment

properly in your gym

Plugging relevant and targeted information will boost memberexperience and promote loyalty The more information membershave the more likely they are to come back and tell others abouttheir experience in your center

Fitness centers and gyms can use digital signage as to increaserevenue by offering digital advertising to partners Allowingpartners eager to target a health-conscious audience toadvertise their products or services can speed up the ROI of yourdigital displays investment Plus connecting yoursquore yourmembers who have an affinity for the partner brand is a bonusretention tactic

DISPLAY CLASS SCHEDULES bull In addition to promoting personal trainers digital displays in

a gym allow you to better communicate fitness classschedules and information

bull The variety of classes available at gyms nowadays isenormous from spinning to hula-hooping it can beoverwhelming Using screens to display class timetables willhelp members sign up for new classes and increaseparticipation

bull If membership drops classes can be promoted with greaterprominence and screen-time Class schedules can beupdated remotely and instantly making the life of adminstaff easy when it comes to making updates

ANNOUNCE SPA RETAIL AND SNACK BAR INFORMATION bull Many larger fitness centers include a health Spa Snack Bar

or Retail Store Sometimes members donrsquot realize this andactually go elsewhere This is a missed opportunity astreatments can be a great source of income and a realincentive for members to come back and renew theirmembership

bull Digital signage located in reception areas and throughoutthe facility can effectively promote these retail elementsproviding the opportunity for additional revenue Membersinformed on-site about Snack Bar special offers or Spatreatment days are more likely take advantage of them asopposed to members receiving an email promoting the offers

8Digital Signage Will Pump Up Member Engagement

Video Walls are the ideal attention grabber for fitness centers andgyms These giant screens catch the eye and hold the viewersrsquoattention with vibrant content and messaging It is an especiallysmart way to make new members feel comfortable with theirsurroundings

Video walls offer members a fun and engaging aspect to studioworkouts A recent Arbitron study(ii) found that 70 of health clubmembers watch an average of 40 minutes of programming pervisit These impressive displays are perfect for offering virtual groupworkouts providing a unique and modern experience memberswonrsquot find on the traditional gym floor

A significant problem for beginner fitness members is gettingexercises wrong Every experienced gym-goer knows theimportance of correct form to ensure you are targeting the rightmuscles and not risking injury Using large screen displays to showcorrect-form video content is an effective solution Gyms can utilizethe vast library of Fitness-On-Demandreg or produce their owncontent featuring their on-site personal trainers

Many members already use their phones in the gym to streamhow-to videos from YouTubereg By streaming videos on largescreens instead of a small phone you are capturing their attentionand making their workout experience easier Simultaneously videowalls and large displays provide an opportunity to advertise servicesor products to an attentive audience

CREATE INTERACTIVE EXERCISE STUDIOS

LG Super Narrow Bezel Video Wall - 55LV35A

The first-time gym experience can be intimidating to prospectivemembers and is a major hurdle to increasing and retainingmembership Digital Signage in the reception area addressesthis issue by welcoming members with relevant informationknowing where to go or what machine to use helps newbies feelcomfortable and engaged

Welcome videos are prime examples of relevant content forprospective members A digital tour of the facilities highlightingspecific areas and machines helps familiarize people interestedin joining and is especially useful for giving guided tours whenthe staff is too busy The tour can be followed by membershipdetails and pricing Prospects get all the beneficial details theyneed for membership without having to speak to staff perfectfor the prospect too intimidated to speak to staff

5Digital Signage Will Pump Up Member Engagement

MAKING A GREATFIRST IMPRESSION

6Digital Signage Will Pump Up Member Engagement

OFFER RELEVANT CONTENT AND MESSAGINGDigital signage is the modern way for gyms and fitness clubs tooffer relevant content and messaging directly to membersBenefits includebull Keeping members engagedbull Improving member retentionbull Promoting services and classes eg Spa Specials Spin

Classes Healthy Protein Shake of the Week and so onbull Offering health and wellbeing tips bull Reinforcing loyalty programs and unique offersbull Streaming training videos catering both to the individual and

group fitness experience

INCREASE SOCIALIZATION WITH MEMBERSDigital signage is perfect for gyms to showcase their socialmedia feeds and drive social connections bull Ask members to check in via Facebookbull Chat up trending classes or bios on instructorsbull Offer meal-prep how-torsquos and healthy recipesbull Highlight members progress create contests that

motivate and engage

SHOWCASE PERSONAL TRAINER PROFILESA great in-demand trainer can increase membership numbersall on their ownbull Creating and displaying personal trainer profiles on your

screens is an easy way to promote the caliber of the staffThe more gym members become familiar with the trainingstaff the easier it is to upsell their memberships withpersonal training sessions

bull From the trainer being supported and promoted in this waycan be the difference between gyms when choosing a venue

DELIVER REAL-TIME INFORMATION TOCREATE ENGAGING COMMON AREAS

7Digital Signage Will Pump Up Member Engagement

PUMP UP INFOTAINMENTOffering entertaining content keeps members in the gym longerbull Display curated content eg live sports TV news programs

health tip videos and morebull Show tutorial information on how to use the equipment

properly in your gym

Plugging relevant and targeted information will boost memberexperience and promote loyalty The more information membershave the more likely they are to come back and tell others abouttheir experience in your center

Fitness centers and gyms can use digital signage as to increaserevenue by offering digital advertising to partners Allowingpartners eager to target a health-conscious audience toadvertise their products or services can speed up the ROI of yourdigital displays investment Plus connecting yoursquore yourmembers who have an affinity for the partner brand is a bonusretention tactic

DISPLAY CLASS SCHEDULES bull In addition to promoting personal trainers digital displays in

a gym allow you to better communicate fitness classschedules and information

bull The variety of classes available at gyms nowadays isenormous from spinning to hula-hooping it can beoverwhelming Using screens to display class timetables willhelp members sign up for new classes and increaseparticipation

bull If membership drops classes can be promoted with greaterprominence and screen-time Class schedules can beupdated remotely and instantly making the life of adminstaff easy when it comes to making updates

ANNOUNCE SPA RETAIL AND SNACK BAR INFORMATION bull Many larger fitness centers include a health Spa Snack Bar

or Retail Store Sometimes members donrsquot realize this andactually go elsewhere This is a missed opportunity astreatments can be a great source of income and a realincentive for members to come back and renew theirmembership

bull Digital signage located in reception areas and throughoutthe facility can effectively promote these retail elementsproviding the opportunity for additional revenue Membersinformed on-site about Snack Bar special offers or Spatreatment days are more likely take advantage of them asopposed to members receiving an email promoting the offers

8Digital Signage Will Pump Up Member Engagement

Video Walls are the ideal attention grabber for fitness centers andgyms These giant screens catch the eye and hold the viewersrsquoattention with vibrant content and messaging It is an especiallysmart way to make new members feel comfortable with theirsurroundings

Video walls offer members a fun and engaging aspect to studioworkouts A recent Arbitron study(ii) found that 70 of health clubmembers watch an average of 40 minutes of programming pervisit These impressive displays are perfect for offering virtual groupworkouts providing a unique and modern experience memberswonrsquot find on the traditional gym floor

A significant problem for beginner fitness members is gettingexercises wrong Every experienced gym-goer knows theimportance of correct form to ensure you are targeting the rightmuscles and not risking injury Using large screen displays to showcorrect-form video content is an effective solution Gyms can utilizethe vast library of Fitness-On-Demandreg or produce their owncontent featuring their on-site personal trainers

Many members already use their phones in the gym to streamhow-to videos from YouTubereg By streaming videos on largescreens instead of a small phone you are capturing their attentionand making their workout experience easier Simultaneously videowalls and large displays provide an opportunity to advertise servicesor products to an attentive audience

CREATE INTERACTIVE EXERCISE STUDIOS

LG Super Narrow Bezel Video Wall - 55LV35A

6Digital Signage Will Pump Up Member Engagement

OFFER RELEVANT CONTENT AND MESSAGINGDigital signage is the modern way for gyms and fitness clubs tooffer relevant content and messaging directly to membersBenefits includebull Keeping members engagedbull Improving member retentionbull Promoting services and classes eg Spa Specials Spin

Classes Healthy Protein Shake of the Week and so onbull Offering health and wellbeing tips bull Reinforcing loyalty programs and unique offersbull Streaming training videos catering both to the individual and

group fitness experience

INCREASE SOCIALIZATION WITH MEMBERSDigital signage is perfect for gyms to showcase their socialmedia feeds and drive social connections bull Ask members to check in via Facebookbull Chat up trending classes or bios on instructorsbull Offer meal-prep how-torsquos and healthy recipesbull Highlight members progress create contests that

motivate and engage

SHOWCASE PERSONAL TRAINER PROFILESA great in-demand trainer can increase membership numbersall on their ownbull Creating and displaying personal trainer profiles on your

screens is an easy way to promote the caliber of the staffThe more gym members become familiar with the trainingstaff the easier it is to upsell their memberships withpersonal training sessions

bull From the trainer being supported and promoted in this waycan be the difference between gyms when choosing a venue

DELIVER REAL-TIME INFORMATION TOCREATE ENGAGING COMMON AREAS

7Digital Signage Will Pump Up Member Engagement

PUMP UP INFOTAINMENTOffering entertaining content keeps members in the gym longerbull Display curated content eg live sports TV news programs

health tip videos and morebull Show tutorial information on how to use the equipment

properly in your gym

Plugging relevant and targeted information will boost memberexperience and promote loyalty The more information membershave the more likely they are to come back and tell others abouttheir experience in your center

Fitness centers and gyms can use digital signage as to increaserevenue by offering digital advertising to partners Allowingpartners eager to target a health-conscious audience toadvertise their products or services can speed up the ROI of yourdigital displays investment Plus connecting yoursquore yourmembers who have an affinity for the partner brand is a bonusretention tactic

DISPLAY CLASS SCHEDULES bull In addition to promoting personal trainers digital displays in

a gym allow you to better communicate fitness classschedules and information

bull The variety of classes available at gyms nowadays isenormous from spinning to hula-hooping it can beoverwhelming Using screens to display class timetables willhelp members sign up for new classes and increaseparticipation

bull If membership drops classes can be promoted with greaterprominence and screen-time Class schedules can beupdated remotely and instantly making the life of adminstaff easy when it comes to making updates

ANNOUNCE SPA RETAIL AND SNACK BAR INFORMATION bull Many larger fitness centers include a health Spa Snack Bar

or Retail Store Sometimes members donrsquot realize this andactually go elsewhere This is a missed opportunity astreatments can be a great source of income and a realincentive for members to come back and renew theirmembership

bull Digital signage located in reception areas and throughoutthe facility can effectively promote these retail elementsproviding the opportunity for additional revenue Membersinformed on-site about Snack Bar special offers or Spatreatment days are more likely take advantage of them asopposed to members receiving an email promoting the offers

8Digital Signage Will Pump Up Member Engagement

Video Walls are the ideal attention grabber for fitness centers andgyms These giant screens catch the eye and hold the viewersrsquoattention with vibrant content and messaging It is an especiallysmart way to make new members feel comfortable with theirsurroundings

Video walls offer members a fun and engaging aspect to studioworkouts A recent Arbitron study(ii) found that 70 of health clubmembers watch an average of 40 minutes of programming pervisit These impressive displays are perfect for offering virtual groupworkouts providing a unique and modern experience memberswonrsquot find on the traditional gym floor

A significant problem for beginner fitness members is gettingexercises wrong Every experienced gym-goer knows theimportance of correct form to ensure you are targeting the rightmuscles and not risking injury Using large screen displays to showcorrect-form video content is an effective solution Gyms can utilizethe vast library of Fitness-On-Demandreg or produce their owncontent featuring their on-site personal trainers

Many members already use their phones in the gym to streamhow-to videos from YouTubereg By streaming videos on largescreens instead of a small phone you are capturing their attentionand making their workout experience easier Simultaneously videowalls and large displays provide an opportunity to advertise servicesor products to an attentive audience

CREATE INTERACTIVE EXERCISE STUDIOS

LG Super Narrow Bezel Video Wall - 55LV35A

7Digital Signage Will Pump Up Member Engagement

PUMP UP INFOTAINMENTOffering entertaining content keeps members in the gym longerbull Display curated content eg live sports TV news programs

health tip videos and morebull Show tutorial information on how to use the equipment

properly in your gym

Plugging relevant and targeted information will boost memberexperience and promote loyalty The more information membershave the more likely they are to come back and tell others abouttheir experience in your center

Fitness centers and gyms can use digital signage as to increaserevenue by offering digital advertising to partners Allowingpartners eager to target a health-conscious audience toadvertise their products or services can speed up the ROI of yourdigital displays investment Plus connecting yoursquore yourmembers who have an affinity for the partner brand is a bonusretention tactic

DISPLAY CLASS SCHEDULES bull In addition to promoting personal trainers digital displays in

a gym allow you to better communicate fitness classschedules and information

bull The variety of classes available at gyms nowadays isenormous from spinning to hula-hooping it can beoverwhelming Using screens to display class timetables willhelp members sign up for new classes and increaseparticipation

bull If membership drops classes can be promoted with greaterprominence and screen-time Class schedules can beupdated remotely and instantly making the life of adminstaff easy when it comes to making updates

ANNOUNCE SPA RETAIL AND SNACK BAR INFORMATION bull Many larger fitness centers include a health Spa Snack Bar

or Retail Store Sometimes members donrsquot realize this andactually go elsewhere This is a missed opportunity astreatments can be a great source of income and a realincentive for members to come back and renew theirmembership

bull Digital signage located in reception areas and throughoutthe facility can effectively promote these retail elementsproviding the opportunity for additional revenue Membersinformed on-site about Snack Bar special offers or Spatreatment days are more likely take advantage of them asopposed to members receiving an email promoting the offers

8Digital Signage Will Pump Up Member Engagement

Video Walls are the ideal attention grabber for fitness centers andgyms These giant screens catch the eye and hold the viewersrsquoattention with vibrant content and messaging It is an especiallysmart way to make new members feel comfortable with theirsurroundings

Video walls offer members a fun and engaging aspect to studioworkouts A recent Arbitron study(ii) found that 70 of health clubmembers watch an average of 40 minutes of programming pervisit These impressive displays are perfect for offering virtual groupworkouts providing a unique and modern experience memberswonrsquot find on the traditional gym floor

A significant problem for beginner fitness members is gettingexercises wrong Every experienced gym-goer knows theimportance of correct form to ensure you are targeting the rightmuscles and not risking injury Using large screen displays to showcorrect-form video content is an effective solution Gyms can utilizethe vast library of Fitness-On-Demandreg or produce their owncontent featuring their on-site personal trainers

Many members already use their phones in the gym to streamhow-to videos from YouTubereg By streaming videos on largescreens instead of a small phone you are capturing their attentionand making their workout experience easier Simultaneously videowalls and large displays provide an opportunity to advertise servicesor products to an attentive audience

CREATE INTERACTIVE EXERCISE STUDIOS

LG Super Narrow Bezel Video Wall - 55LV35A

8Digital Signage Will Pump Up Member Engagement

Video Walls are the ideal attention grabber for fitness centers andgyms These giant screens catch the eye and hold the viewersrsquoattention with vibrant content and messaging It is an especiallysmart way to make new members feel comfortable with theirsurroundings

Video walls offer members a fun and engaging aspect to studioworkouts A recent Arbitron study(ii) found that 70 of health clubmembers watch an average of 40 minutes of programming pervisit These impressive displays are perfect for offering virtual groupworkouts providing a unique and modern experience memberswonrsquot find on the traditional gym floor

A significant problem for beginner fitness members is gettingexercises wrong Every experienced gym-goer knows theimportance of correct form to ensure you are targeting the rightmuscles and not risking injury Using large screen displays to showcorrect-form video content is an effective solution Gyms can utilizethe vast library of Fitness-On-Demandreg or produce their owncontent featuring their on-site personal trainers

Many members already use their phones in the gym to streamhow-to videos from YouTubereg By streaming videos on largescreens instead of a small phone you are capturing their attentionand making their workout experience easier Simultaneously videowalls and large displays provide an opportunity to advertise servicesor products to an attentive audience

CREATE INTERACTIVE EXERCISE STUDIOS

LG Super Narrow Bezel Video Wall - 55LV35A

9Digital Signage Will Pump Up Member Engagement

LGs signage fits into applications ranging from wayfinding to work out areas ndash with full software andtechnological support available

SPECIFIC APPLICATIONS FOR SIGNAGE

WayfindingFrom simple maps to interactive touch screens with compatibleapps for off-loading directions wayfinding solutions are assimple or as complex as needed And with touchscreen andmobile integration through apps on webOS interactive andindoor mapping has never been easier

Scheduling and BookingwebOS supports real-time data integration so that you can createreal-time fitness class and room schedules Room management issimplified and operators can keep track of whats going on in eachroom Connect with documents and data sources like Excel SAPand MS Exchange to share real-time developments andinformation

Digital Bulletin Boards Save paper and ink with energy-efficient digital displays that canbe updated with customized content in real-time Contentchanges and displays can be controlled from a central locationor remotely

Advertising and Branding Make your brand logo and promotional messages stand out andget noticed LGrsquos signage solutions make it easy to change youroffers so you can maximize advertising results based on time ofday or rotational advertising calendar

Menu BoardsIncrease your revenue options by displaying food and drinkoptions at Health Bars as well as an assortment of productsoffered for retail sale

10Digital Signage Will Pump Up Member Engagement

CONCLUSION

All images on screen are simulated Design specifications and features subject to change withoutnotice

copy Copyright 2018 LG Electronics USA Inc All rights Reserved LG and the LG logo are registeredtrademarks of LG Corp All other product and brand names are trademarks or registeredtrademarks of their respective companies ePub_Fitness_Member_Engagement_081855_PR

i 2018 IHRSA Global Report The State of the Health Club Industryii httpswwwarbitroncomdownloadsPointsofView2013pdfiii Leading on the Edge of Chaos Emmet Murphy and Mark Murphy

LG COMMERCIALDISPLAYS FOR GYMSAND FITNESS CENTERS

TV screens are already scattered around gyms for members towatch while they work out These screens often display musicvideos and TV shows which are fine for entertainment purposesbut not ideal for the gym experience These same screens wouldserve the gym member better by offering content on bestpractice form videos for different exercises and machines agreat improvement on the very limited and often unclearinstructions displayed on machines as static images cannotproperly convey movement

The combination of gym membership figures at an all-time highand more competition in the industry than ever means fitnesscenters need to ensure they are constantly assessing theexperience they provide to members and how this is affectingtheir bottom line In order to make the most of this peak levelof interest in health and fitness gyms should be actively seekingways to motivate members and keep them coming back one keyplayer in doing so is technology Just a 2 increase in customerretention has the same effect as decreasing costs by 10(iii)

There are so many consumer alternatives to the physical gymspace - such as workout apps and live online fitness classes -that gyms now have to compete with While consumers are usedto accessing content so readily gym businesses need to beincorporating digital signage technology that can provide thesame level of inspiration and engagement in their venues

While gym-floor music and good quality equipment are alsoessential digital signage provides the perfect way to reachmembers at various stages of their fitness journey assisting withthorough communication engaging entertainment and relevantadvertising

To learn more about LGrsquos displays for the education market emailus today infolgsolutionscom

Click Here To download this eBookrsquos complimentary Lookbook

10Digital Signage Will Pump Up Member Engagement

CONCLUSION

All images on screen are simulated Design specifications and features subject to change withoutnotice

copy Copyright 2018 LG Electronics USA Inc All rights Reserved LG and the LG logo are registeredtrademarks of LG Corp All other product and brand names are trademarks or registeredtrademarks of their respective companies ePub_Fitness_Member_Engagement_081855_PR

i 2018 IHRSA Global Report The State of the Health Club Industryii httpswwwarbitroncomdownloadsPointsofView2013pdfiii Leading on the Edge of Chaos Emmet Murphy and Mark Murphy

LG COMMERCIALDISPLAYS FOR GYMSAND FITNESS CENTERS

TV screens are already scattered around gyms for members towatch while they work out These screens often display musicvideos and TV shows which are fine for entertainment purposesbut not ideal for the gym experience These same screens wouldserve the gym member better by offering content on bestpractice form videos for different exercises and machines agreat improvement on the very limited and often unclearinstructions displayed on machines as static images cannotproperly convey movement

The combination of gym membership figures at an all-time highand more competition in the industry than ever means fitnesscenters need to ensure they are constantly assessing theexperience they provide to members and how this is affectingtheir bottom line In order to make the most of this peak levelof interest in health and fitness gyms should be actively seekingways to motivate members and keep them coming back one keyplayer in doing so is technology Just a 2 increase in customerretention has the same effect as decreasing costs by 10(iii)

There are so many consumer alternatives to the physical gymspace - such as workout apps and live online fitness classes -that gyms now have to compete with While consumers are usedto accessing content so readily gym businesses need to beincorporating digital signage technology that can provide thesame level of inspiration and engagement in their venues

While gym-floor music and good quality equipment are alsoessential digital signage provides the perfect way to reachmembers at various stages of their fitness journey assisting withthorough communication engaging entertainment and relevantadvertising

To learn more about LGrsquos displays for the education market emailus today infolgsolutionscom

Click Here To download this eBookrsquos complimentary Lookbook