Digital signage in the workplace: It’s not what you see that matters, it’s what you remember.

When employees look at your digital signage what do they

see? More importantly, what do they remember? Because it’s all

about information absorption and the resultant change of

behavior. With that in mind, here are 4 points to consider in

your communications:

Does your digital signage have content that changes on a regular basis? And by that we mean fresh content each day.

If it doesn’t, your employees won’t even see it after a while, no less

remember anything. If you had a TV in your house playing the same

commercial over and over again day after day, would you pay any attention

to it? Of course not. The same goes for workplace messages.

What are you posting in your digital signage that employees actually want to see?

Let’s say your most important recurring issue is getting corporate announcements in front of employees. Keep in mind that they won’t pay much attention if that’s all you

post, even if it does change daily. There’s got to be something in it for them.

So spice it up with some fun and interesting stuff like sports or entertainment news that will attract

attention. Then they’ll read your announcements.

Repeat your message in

fresh formats.

For example, if your company has a change of direction that you need to communicate, one memo or PowerPoint won’t do it.

You need to repeat the message using different methods and timing, such as a memo this week, a photo of the CEO along with an article next week, and

projected sales figures the next.

Memo

Photo

Sales

Consider your communication strategy prior to actually starting to communicate. How important is this particular subject? How much time do you have

to communicate it? What methods will you use, how often will the message change, and what’s the

actual schedule?

Just a little thought and planning will make your employees really

“see” your message, not just look at it and instantly forget.

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