digital signage cinema lobbyfiles.cineplexmedia.com/en-signagemediakit-2014.pdf · national digital...

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MORE THAN 3,000 WAYS TO REACH YOUR CUSTOMERS

2014

2

3 Digital Signage Cinema Lobby

8 Oxford Malls

13 Concourse Network

18 ONroute

21 Sports Stadiums

22Production Schedules

ATLANTIC902.404.8124

MANITOBA/SASKATCHEWAN204.396.3044

QUEBEC514.868.0005

ALBERTA403.264.4420

TORONTO416.539.8800

BRITISH COLUMBIA604.689.3068

OTTAWA613.440.1358

HEAD OFFICE102AtlanticAve.Toronto,ONM6K1X9

[email protected]|WWW.CINEPLEXMEDIA.COM

Cineplex Media Sales

CONTENTS

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DIGITAL SIGNAGE CINEMA LOBBY


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Talk to your Cineplex Media Account Manager for specific packages, updated data and costs

Attended Movies Past 3 Months - Reach Total Canada

HD Digital Lobby Screens (16 X 9 ASPECT RATIO)

Jan 31 - Feb 27 4Jan 23, 2014FEB

May 2 - May 29 4Apr 24, 2014MAY

May 30 - June 26 4May 22, 2014JUNE

June 27 - July 31 5June 19, 2014JULY

Aug 1 - Aug 28 4July 24, 2014AUG

Aug 29 - Sept 25 4Aug 21, 2014SEPT

Sept 26 - Oct 30 5Sept 18, 2014OCT

Oct 31 - Nov 27 4Oct 23, 2014NOV

Nov 28 - Jan 1 5Nov 20, 2014DEC

Jan 3 - Jan 30 4Dec 13, 2013JAN

Feb 28 - Mar 27 4Feb 20, 2014MAR

Jan 2 - Jan 29 4Dec 11, 2014JAN

Month Start/End Date Material Due Cycle Weeks

SD Digital Lobby Screens (4 X 3 ASPECT RATIO)

Jan 31 - Feb 27 4Jan 15, 2014FEB

Mar 28 - May 1 5Mar 12, 2014APR

May 2 - May 29 4Apr 16, 2014MAY

May 30 - June 26 4May 14, 2014JUNE

June 27 - July 31 5June 11, 2014JULY

Aug 1 - Aug 28 4July 16, 2014AUG

Aug 29 - Sept 25 4Aug 13, 2014SEPT

Sept 26 - Oct 30 5Sept 10, 2014OCT

Oct 31 - Nov 27 4Oct 15, 2014NOV

Nov 28 - Jan 1 5Nov 12, 2014DEC

Jan 3 - Jan 30 4Dec 4, 2013JAN

Feb 28 - Mar 27 4Feb 12, 2014MAR

Jan 2 - Jan 29 4Dec 4, 2014JAN


Canadian Moviegoers

All 12-17 All 18-24 All 25-34 All 35-49 All 50-64 All 65+

74% of all 12-24

69% of all 18-34

65% of all 12-49

SOURCE: PMB Spring 2013

74% 74%65%

58%

46%

33%

Mar 28 - May 1 5Mar 20, 2014APR

5

Become a Part of the Experience Moviegoers are out for a fun time and expect to be entertained and informed. In-lobby digital signage delivers incredible impact, surrounding guests with movie information and ad messages that can’t be missed thanks to screen placement that meets guests from all angles. The state-of-the-art, HD digital screens are located at key locations above the box office and concession stands and in heavily trafficked theatres streets. Movies are an escape that people are happy to pay for. Why not take the opportunity to get your message across while guests have their wallets open? And Cineplex Media’s digital assets extend far beyond the cinema to many of the highest-traffic locations in the country. Be sure to talk to a Cineplex Media Account Manager for all the details.

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On its own or as part of a campaign designed to surround the moviegoer.

Lobby Signage delivers engaging content and entertainment.

National Digital Signage Cinema Lobby Weekly Rates:

National $13,845 $20,491 $27,690

Please contact your Cineplex Media Account Manager for specific cinema rates. Categories are based on attendance and inventory within specific cinemas.

:15 :30 :60

LOBBY LOCATION LISTINGS


TOTAL NEWFOUNDLAND 2

Halifax 4

Balance of NOVA SCOTIA 6

TOTAL NOVA SCOTIA 10

TOTAL PEI 2

Saint John/Moncton 2

Balance of NEW BRUNSWICK 2

TOTAL NEW BRUNSWICK 4

Greater Montreal Area 10

Montreal (Balance Extended Market Area - EMA) 2

Quebec City 2

Balance of QUEBEC 4

TOTAL QUEBEC 18

Greater Toronto Area (GTA) 22

Balance of Toronto (EMA) 24

Ottawa 5

Balance of ONTARIO 18

TOTAL ONTARIO 69

TOTAL MANITOBA 5

TOTAL SASKATCHEWAN 5

Calgary 8

Edmonton 8

Balance of ALBERTA 4

TOTAL ALBERTA 20

Greater Vancouver Area 15

Balance of BRITISH COLUMBIA & YUKON 4

TOTAL BRITISH COLUMBIA & YUKON 19

TOTAL CANADA 154

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MARKET


LOCATIONS

OXFORD MALLS

OXFORD MALLS

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Oxford Malls Reach the Consumers You Want Shopping Mall Visited Past 4 Weeks (Comp%)

31%

47%42%

24%

SOURCE: Statistics Canada, March 2012 - March 2013

HHI $100K+ HHI $75K+ White Collar Univ. Degree+

Health & Personal Care Stores +4.1%

Clothing Stores +3.9%

Jewellery, Luggage & Leather Goods Stores +1.2%

Specialty Food Stores +5.0%

Miscellaneous Store Retailers +3.2%

Canadian Retail Sales

RETAIL TYPE GROWTH

March 2013 Year-Over-Year Compared to March 2012

P12-17 (8%) A18-24 (12%) A25-34 (16%) A35-49 (25%) A50-64 (23%)

A65+ (16%)

48% 52%

SOURCE: PMB Spring 2013

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OXFORD MALLS

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Imagine More Than 122 Million Shopping Trips a YearEngage your consumers when they are about to spend their hard-earned money. Gain access to some of the country’s highest-traffic shopping centres. Take advantage of the opportunity to get your products in front of your customer every time they go to the mall, all year long. Unique, impactful and efficient ways to reach your consumer and set yourself apart from the competition.

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Southcentre, Calgary

Hillcrest Mall, Richmond Hill

City Centre Mall, Edmonton

Square One, Mississauga

Kingsway, Edmonton

Upper Canada Mall, Newmarket

Yorkdale, GTA

Les Promenades, Gatineau(Under Construction in 2014)

Scarborough Town Centre, GTA

Promenades Cathédrale, Montreal

ANNUAL TRAFFIC (MILLIONS) 8.0 8.0

180+ 200+

9.0

170+

10.0

240+

20.0

250+

22.0

365+

24.0

135+

5.7

165+

6.9

60+

9.1

200+RETAILERS

SIGN

AGE

CLIN

GS/W

RAPS

FOOD

COU

RTSP

ECIA

LTY

MED

IA

Table Decals

Kiosk Display Zones

Column Wraps

Stroller Program

Recycling/Refuse Zone Signage

Interior Vehicle Display

Backlit Posters

Sponsorship Media Zone

Washroom Floor Clings

Transit Pathway

Tent Cards

Floor Decals

Outdoor Skywalk Bridge

Exterior Specialty Media

Stair Risers

Main Entrance Large Signage

Interior Hanging Banners

Wall Banners

Spectacular Glass Signage

Directory Signage

Elevator Wraps

Bulkhead Banners

Column Wraps

Escalator Wraps

Entrance Door Decals

Washroom Floor Clings

Guest Services Counter Wraps

Rail Decals

Washroom Mirror Clings

OXFORD MALL NETWORKSC KW ECC XD STC HC UMC SQI GAT CAT

UNDE

R CO

NST

RUCT

ION

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OXFORD MALLS

ENTRANCE & EXIT SIGNAGE

ESCALATOR WRAPS

HANGING BANNERS DISPLAYS

KIOSKS

ELEVATOR WRAPS

PATHWAY DOMINATION

EXTERIOR SIGNAGE

FULL-MOTION SIGNAGE

CONCOURSE NETWORK

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CONCOURSE NETWORK

Population (Comp%) White Collar (Comp%)

Male/Female Split

Male Female

Concourse Network Delivers White Collar Office Workers

White Collar Office Workers

A18-34 A18-49 A25-54 A35-64 HHI $75K+ MOPEsBachelor’s or Higher

27%31%

52%

67%

49%

69%

47% 53%

48%

63%

31%

47%

24%

39%

22%

53%Index

115

Index130

Index140 Index

154

Index167

Index243

Index130

SOURCE: PMB 2013 Spring


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Your Consumers Are Our BusinessReach a huge number of consumers precisely when they’re ready to shop — as they travel to the office, head out for lunch and finish up their workday. Cineplex HD screens in entranceways, lobbies, malls and food courts provide an up-to-the-minute mix of news, weather, sports, local information and ads. Your message can be refreshed weekly, daily or even by day-part. The Cineplex Concourse Network includes Toronto, Ottawa, Calgary, Edmonton and Vancouver.

(Mainstage) 1280p x 720p 582p x 1035p

Cineplex Media Office Networks Estimated Daily Traffic 885,000

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CONCOURSE NETWORK

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Spotlight: Yonge-Eglinton CentreDominate one of Toronto’s busiest intersections with a spectrum of digital opportunities within the Yonge-Eglinton Centre, which is surrounded by three of Canada’s five wealthiest neighbourhoods. Home to more than 200 businesses and more than 65 retailers, the Centre welcomes more than 30,000 people per day. Cineplex Digital Signage opportunities at the Yonge-Eglinton Centre include:

Eighteen-foot Matrix Wall,

featuring eight 55” LCD screens

strategically located in the tunnel

that connects the subway station

(through which nearly 70,000

commuters pass each workday)

to the Centre, with immediate

adjacency to the Food Court.

Wide-format Digital Banner at

the entrance to the subway tunnel,

with three LCD screens.

Digital Signage throughout

the Food Court, with eight

46” LCD screens.

Two screens are also located at

The Centre’s office tower.

Prominently placed Backlits

throughout all levels of the Centre.

SilverCity Yonge-Eglinton Cinemas,

attracting 700,000 moviegoers per

year, located within the Centre.


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AVG DAILY TRAFFIC

15 SECONDSRATE PER DAY

$(GROSS)

30 SECONDSRATE PER DAY

$(GROSS)

15 SECONDS4 WEEK RATE

$(GROSS)

30 SECONDS4 WEEK RATE

$(GROSS)

Digital Signage Office Network - FULL SCREEN FORMAT

OTTAWA 57,858 $24 $660 $37 $1,045

TORONTO 767,615 $1,065 $29,813 $1,686 $47,203

CALGARY 45,690 $68 $1,915 $108 $3,033

VANCOUVER 13,803 $21 $578 $33 $915

TOTAL NATIONAL 884,966 $1,178 $32,966 $1,864 $52,196

OTTAWA Place de Ville 1

Place de Ville 2

Minto Place

Toronto Brookfield Place

First Canadian Place

TSX Exchange Tower

Hudson’s Bay Centre

HSBC Building, 70 York Street

151 Yonge Street

Bay Adelaide

Queens Quay

RioCan Centre

RioCan Centre, MATRIX WALL ONLY

TD Centre

145 King Street W.

Calgary Bankers Hall

Fifth Avenue Place

Suncor Energy Centre

Altius Centre

Bankers Court

2 Queen Street East

Vancouver Royal Centre

Digital Signage Concourse Network: Locations

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ONROUTE

Digital Signage Network Reaches Ontario’s Vehicle Travellers

SOURCE: PMB 2013 Spring, *Based on Total Canada, **Based on Ontario 18+

Vacation Travel in Ontario & Travelled by Car*

P12-17 (8%) A18-24 (11%) A25-34 (18%) A35-49 (29%) A50-64 (23%)

A65+ (12%)

Have a Driver’s Licence

MOPEs

1+ Vehicles in the Household

UniversityDegree+

Average KM Driven in the Past Year

HHI $100K+

ONroute Delivers Ontario Drivers**

Ontarians Who Have Travelled For Business by Car Indexed to Ontario Population**

74%

227158

80% 14,346KM

181

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The ONroute Digital Signage network delivers 32 million annual travellers in 19 current locations spanning the Detroit/Windsor border to Cornwall and the Quebec Border. The state-of-the-art HD Digital Signage is prominently placed in the sightlines of all visitors, whether in concession lines or the public table and lounge space. This includes both single-screen and multi-screen matrix banners that deliver incredible impact and visual interest. The ONroute Digital Signage Network runs a combination of useful and interesting content and advertising 24/7 reaching travellers on these busy routes 365 days of the year. With an average dwell time of 30 minutes, the 10-minute advertising loop ensures a strong opportunity to see all ad messaging. Cineplex Media can produce digital ad content and provide a customized matrix execution. Advertisers can choose between various message lengths, audio options, sponsorships, activations and sampling, product placement or even digital takeovers.

UNIVERSAL MUSICGetting the Most Out of ONroute

Universal Music Canada was looking to increase CD sales of

new releases and ONroute provided a new and unique way to

reach consumers. Given the long amounts of time that travellers

spend in their cars along the Highway 401 corridor, music is

a natural companion.

The ONroute network provides the perfect opportunity

to reach consumers in a surprising and beneficial way.

Universal partnered with Cineplex Media which developed a

campaign that would not only support the new releases but

give travellers the opportunity to purchase the CD right there

at the ONroute Rest Stop.

Travellers who stopped in at ONroute saw an intensive digital

signage campaign in support of the latest music titles that could

then be purchased in the ONroute convenience store, The Market.

With the help of Cineplex Media, Universal Music Canada was

able to market its product in close proximity to its product as

well as extend its retail distribution in the perfect environment.

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ONROUTE

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MARKETNUMBER OF

SCREENSESTIMATED WEEKLY

TRAFFIC COUNTESTIMATED ANNUAL

TRAFFIC COUNT

Tilbury North 7 9,300 483,600

Tilbury South 7 9,300 483,600

West Lorne 10 22,800 1,185,600

Dutton 10 34,739 1,806,428

Woodstock 10 44,369 2,307,188

Cambridge North 10 45,355 2,358,460

Cambridge South 10 48,892 2,542,384

Port Hope 10 48,801 2,537,652

Trenton North 10 54,236 2,820,272

Trenton South 10 33,260 1,729,520

Napanee 10 31,010 1,612,520

Odessa 10 29,321 1,524,692

Mallorytown North 10 30,026 1,561,352

Mallorytown South 10 28,099 1,461,148

Morrisburg 7 19,077 992,004

Ingleside 7 22,782 1,184,664

Bainsville 7 16,046 834,392

King City 10 48,330 2,513,160

Barrie 10 48,330 2,513,160

TOTALS 175 624,073 32,451,796

National Rates: PER WEEKGROSS $

:10 second $4,312

:15 second $5,384

:30 second $8,350

:45 second $11,038

:60 second $14,616

Kingston

Ottawa

Bainsville

Mallorytown N.

Mallorytown S.OdessaNapanee

Trenton S.

Trenton N.Port Hope

Cambridge N.

West Lorne

Tilbury N. Tilbury S.

Dutton

Woodstock

Cambridge S.

King City

Barrie

Ingleside

Morrisburg

Belleville

Peterborough

LakeOntario

LakeHuron

ManitoulinIsland

Toronto

OshawaVaughan

Bracebridge

Parry Sound

Hamilton

Burlington

Oakville

Buffalo

Rochester

Kitchener

LondonBrantford

Chatham-Kent

Sarnia

Barrie

AlgonquinProvincial

Park

SPORTS STADIUMS

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Population (Comp%) Visited Rexall Place and Canadian Tire Centre in past year (Comp%)

Ottawa & Edmonton Hockey Arenas Deliver Impressive Annual Reach

A18-34 A18-49 A25-54 HHI $100K+ HHI $75K+ MOPEsBachelor’s or Higher

27%32%

52%

69%

49%

64%

31%

48% 46%

65%

24%31%

22%

31%

Index120

Index132

Index132 Index

141

Index132

Index140

Index158


Score with our Stadium NetworkNHL fans in Ottawa and Edmonton don’t want to miss a minute of the action when they head to the concession stand. With Cineplex’s HD screens, strategically placed throughout Ottawa’s Canadian Tire Centre and Edmonton’s Rexall Place, all eyes stay glued. Your ad can appear alongside live-streaming game feeds, intermission content, highlights from other games and league-wide stats updates. The network also supports all of the stadiums’ live concerts and special events, again delivering moment-by-moment feeds.

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SPORTS STADIUMS

JAN Jan 3 - Jan 30 min 4 weeks prior to flight date 4

MAY May 2 - May 29 min 4 weeks prior to flight date 4

JULY June 27 - July 31 min 4 weeks prior to flight date 5

SEPT Aug 29 - Sept 25 min 4 weeks prior to flight date 4

NOV Oct 31 - Nov 27 min 4 weeks prior to flight date 4

min 4 weeks prior to flight dateMAR Feb 28 - Mar 27 4

min 4 weeks prior to flight dateJAN Jan 2 - Jan 29 4

Please note, production times may vary from suggested material deadline on this chart. Special executions may require longer lead times – contact your Cineplex Media Account Manager for details.

2014 Production Schedule: SPECIAL MEDIA - OUT OF HOME


DEC Nov 28 - Jan 1 min 4 weeks prior to flight date 5

OCT Sept 26 - Oct 30 min 4 weeks prior to flight date 5

AUG Aug 1 - Aug 28 min 4 weeks prior to flight date 4

JUNE May 30 - June 26 min 4 weeks prior to flight date 4

APR Mar 28 - May 1 min 4 weeks prior to flight date 5

FEB Jan 31 - Feb 27 min 4 weeks prior to flight date 4

16 x 9 LCD Concourse Screen Layout(All Sports Stadiums)

1. Verticle banner ad zone 332 x 636

2. Mainstage 1280 x 720

3. Scoreboard logo adjacency

1.2.

3.

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CINEPLEX MEDIA DIGITAL SIGNAGE

NEWFOUNDLAND 2

NOVASCOTIA 10

PRINCEEDWARDISLAND 2

NEWBRUNSWICK 4

QUEBEC 18 2

ONTARIO 69 5 14 19

MANITOBA 5

SASKATCHEWAN 5

ALBERTA 20 3 6

BRITISHCOLUMBIA 19 1

TOTAL CANADA 154 10 21 19

MARKETDIGITAL SIGNAGECINEMA LOBBY

OXFORD MALLS

CONCOURSENETWORK ONROUTE

204 Places to Reach Your Consumer in More Than 1,000 Ways

DELIVERING THE HEART OF THE CONSUMER

ENVIRONMENT | ENGAGEMENT | ENTERTAINMENT

Show-Time

Digital Signage Cinema Lobby

Special Media

Sports Stadiums

ONroute

Concourse NetworkPre-Show

Magazines

Cineplex.com

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