digital radio 2.0 - succes story
DESCRIPTION
Succes Story on Implementing Profesional Digital Radio 2.0. By. H. Bobby Teguh PTRANSCRIPT
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BIKIN DIGITAL RADIO 2.0 BIKIN DIGITAL RADIO 2.0
APA SUSAHNYA?APA SUSAHNYA?
H. Teguh Bobby Prihanto. SSH. Teguh Bobby Prihanto. SSGeneral Manager Rasika Group Radio NetworkGeneral Manager Rasika Group Radio Network
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Apa Yang Kita Inginkan?
DUIT?
Jangan tergesa-gesa……DO IT !!! dulu
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If you want to follow the money, you had better start with the content. Money follows people, and people follow CONTENT (Mark Ramsey)
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Mulailah Bikin Program Siaran (CONTENT)
Apa yang kita jual di radio ?Pendengar/People
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Pendengar/People sekarang membutuhkan Content
• BAGUS • BERVARIASI • BERMANFAAT• yang DIBUTUHKAN (Apa, Kapan & Dimana Saja)
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Why?
Life style / Cara mendengar radio DULU dan SEKARANG berbeda
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JADUL
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SEKARANG
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TAPISifat Radio sekilas, membuat pendengar kadang belum tercukupi kebutuhan Informasi & Hiburan dari radio On air / radio 1.0
SOLUSINYAContent Radio Digital 2.0
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Kenapa Memilih Radio 2.0
• One to many
• Many to many
• One to One
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Apa Yang Kita Butuhkan? CONTENT
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Content Radio 2.0 Mahal? Ga tuh?• Hardware / studio rekaman sudah punya?
• SDM sudah punya , tidak perlu nambah
• Tanpa Biaya !!!
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LANGKAH-LANGKAH BIKIN CONTENT RADIO 2.0
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Samakan persepsi dari BOS sampai OB, libatkan semua unsur di perusahaan kita untuk mendukung dan mensukseskan Program Content Radio 2.0.
YAKINKAN!!!
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Mebuat Content Radio 2.0 itu menyenangkan / bisa terkenal
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Aktualisasi diri Penyiar / Karyawan
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Karyanya bisa di dengar orang lain, saudara, teman2 di Jejaring Sosial.
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TEAM WORK
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DIBUANG SAYANG • Materi siaran On Air di gunakan sebagai materi
siaran On Line Radio Digital 2.0 • Sehingga Manfaat Content jadi maksimal tidak
lagi selintas
On Air/Broadcast On Line/Podcast
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Delegasikan Tugas Dengan Jelas (Job Description)
• Produser ( per content )
• Penulis Naskah
• Pemain/Narasumber
• Produksi
• Administrasi
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Bikin FGD ( Focus Group Discussion )
TENTUKAN CONTENT
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Contoh :
KISAHKU INSPIRASIKU
FGDJob :Produser : HarrisScripwriter : Faizah MuchtarCasting / Pemain : Boss, Penyiar. Sekretaris,Receptionist,OB, Jaga malamProduksi : YuliAdministrasi : TitikUp Load : Joko
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SINERGI CONTENT
Membuat Content lebih berwarna/variatif perlu strategi khusus dengan menggandeng Pihak Luar.
Dalam waktu satu bulan kita sudah bersinergi dengan15 lembaga / instansi / pakar / pemerhati / organisasi / klien terkait.
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• BELI INDONESIA dengan IIBF• Budaya dengan FIB UNDIP• Motivasi Anton Huang dan Adrian Luis (Jakarta)• Rasika Kids Guru Mendongeng dengan Yayasan Pendikan TK
NASIMA, AL AZHAR• Rasika Teens , Bunda Bertutur dengan LPPSP ( LSM) dan PILAR• Mutiara Hikmah dengan Al Khidmah Indonesia
Sinergi Lembaga &
Organisasi
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SINERGI KLIEN • Added Value buat Klien yang sudah memasang iklan di Radio Kita. • Klien jadi senang dan lebih percaya kepada radio, karena product
yang diklankan di radio juga bisa di dengar lewat Jejaring Social Marketing (Facebook)
• Klien percaya, order diperpanjang, menyenangkan hati klien, order baru berdatangan
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POTENSI WISATA & KULINER
Mengangkat Potensi Lokal, sehingga akan menjadi partner sebagai Local Ad.
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SUSAH ?• Mau • Konsisten • Kreatif• Teamwork Solid• Networking • FGD• Promosikan • Jual…Jual… Jual…• Jadi DU IT
GA’ TUH
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SELAMAT MEMBUATCONTENT