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Digital Publishing

Tomorr

ow

Agenda• Introductions• Publishing in 2011• 12 key issues for the digital publishing age• The SAGE approach• Final Remarks

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Martha SedgwickSenior Manager, Online Products

Huw AlexanderRights & Digital Sales Manager

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The End of Publishing?

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Opportunity

‘It's not rocket science. It's social science -- the science of understanding people's needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology, and psychology. The act of design is structuring and creating that balance.’Clement Mok

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Rights Metadata

Business Models

Agile Content

Format Accessibility PartnershipsDiscoverability

Pricing

User Experience

Usage Curation

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Rights

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Metadata

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User Experience

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Agile Content

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Format

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Accessibility

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Discoverability

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Partnerships

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Business Models

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Pricing

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Usage

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Curation

How does SAGE see the future and how are we preparing for it?

A reminder of our vision

Believing passionately that engaged scholarship lies at the heart of any healthy society and that education is intrinsically valuable, SAGE aims to be the world's leading independent academic and professional publisher. This means playing a

creative role in society by disseminating teaching and research on a global scale, the cornerstones of which are good, long-term relationships, a focus on our markets, and an ability to combine quality and innovation.

Research: Exploring new ways of reading online

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Handy

Practical

SearchQuick

Miss Out

Annoying

Easier

Less

Useful

Convenient

EasyHeresy

Scope User-Unfriendly

FrustratingAccessible

Preconceptions

Cold

Unknown

Skip

Friday 10.04am - Living roomEbook: Family relationships in middle childhood

Monday 9.45am - Dining tableBook: How children develop

Saturday 3.08pm -Dining tableBook: How children develop Saturday 3.10pm - Dining table

Book: Cognitive psychology

1. Undergraduate Psychology - 2nd Year - University of Sussex

Sunday 12.53 – BedroomJournal: H.D.’s Helen In Egypt Aging and the Unconscious

2. Undergraduate BA English - 1st Year - University of Sussex

Sunday 23.42 – KitchenJournal: Collpase And Recall Ezra Pound's Italian Cantos

Thursday 14.10 - BedroomOnline Poem: Ted Hughes The Minotaur

Thursday 14.55 – BedroomEbook: James Joyce And The Making Of Ulysses And Other Writings

Thursday 16.32 – BedroomOnline Poem: Yeats The Second Coming

“I always go through the library for access. I mainly use my own computer because then I can bookmark things. I use a lot – I finished my dissertation and didn’t even use one print book for that.” [This user was referring to eJournals in the main rather then eBooks]Karolina (undergraduate, International Relations)

“I use them to check references – I’ll type in a quote on Google and sometimes it throws up chapters of a book… If I want to buy a book [in print] I will always browse for a preview online.”Nina (PhD student, Education)

‘A couple of times I’ve asked the library to buy a book and they’ve bought the eBook version… I read them at home… I can imagine a scenario where I might use my iPhone if I needed to… but my worry is that you would lose the book”Paul (PhD student, History)

“Sometimes I will see eBooks when searching for a literature review.”Kirsti (academic, Music and Education)

Users expect a suite of features to be available on the ebook platforms

• 69.9% look for a PDF chapter download

• More than 50% of respondents look for an option to download the entire title

• There is a similar desire to print and to have the HTML formatted text (39-37%)

• 1/3 want to browse the text exactly as it would be formatted in the print

• Approximately ¼ want to send a link to a citation manager or an email account, they would also like a hyperlinked bibliography and the option to copy and paste the reference information

• 18% want to email the text

• 18% want links to related texts, recommended by the website

….other features that were selected:- 10.6% look for text resizing- 9.2% for DOI information- 6.4% separate images/tables, footnotes/bibliography- 6% Share on social media websites (Facebook, Twitter)- 2.7% Other suggestions- 2.6 % Social bookmarking links

S3O will include the essential features that users have identified. We will investigate the extra options and look at how these can be supported

Extra options

‘Nice to have’

Essential options

‘Must have’

for the web

"One that I went to recently that I thought was really cool was one that allowed you to print pages off or download them. Quite neat.”Jill Kirby (2nd year DPhil History)

"If you are just kicking off with something [related links] could be really useful because it's going to give you more stuff to look at"Jill Kirby (2nd year DPhil History)

Exploring new opportunities for the delivery of content online

Exploring new business models

Developing new internal expertise

The Online Products Team

David (PhD student)“I’m a specialised ebook reader: I need to read everything available with a specific research area”

Age: 30Location: University of LondonOccupation: Postgraduate research student (PhD)Discipline: Clinical Psychology

Research/study characteristics:I am required through my research to read all of the available texts surrounding my topic. This includes making sure I have access to key texts as well as reading around my subject area. I am a sophisticated researcher, employing Boolean search techniques to find exactly what I want and using alerts to ensure I do not miss the latest publications and citations. I will try to find texts online first, I mainly study from home and do not have time to frequently visit the library.Goal:I need to be able to browse and search the ebooks in a sophisticated and sensible way. I need to be kept up-to-date with the latest research related to my topic and easily know what I have and have not read.Engagement with ebooks:I am a highly skilled and experienced user of academic search tools. I am moderately comfortable working online and am happy to learn about new tools so long as it is not time consuming. I have attended various training sessions at the library on how to use ebook platforms and referencing managers. I try to save any e-content whenever possible for ease of access in the future. I typically print out ebooks that I am most interested in. Initially I trawled through the available ebooks to see what is available on my research topic. Now, I check for any new material and other content covering related topics that I am studying.

Ebook use: HIGHHigh use throughout the year

Searching for texts on a specific topic (eg. for lit. review)

Refining the search results

Combined keyword search/ Advanced search

Find list of relevant texts

Setting up a content alert

Specifies discipline, search terms and frequency

Arrives at publisher site via link to a new ebook

Looking for a specific text (by title, author)

Broad searchNarrow search

Database Publisher site

Refining results

Cite TOC alert

Related links

Discovery tool

Serendipitous browsing

Cite TOC alert

Cite TOC alert

Read online

Related links

Save search

Search alert

Rethinking about how we engage with our communities to develop online

products

Librarians vote at a SAGE product innovation panel

98 Ideas27 reports

18 product proposals

December 2010 February 2011 April 2011

The Product Innovation Process in 2011

March 2011

Library Panel Feedback

11 products for R&D

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Rele

vant

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Happy customers

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