digital project management for non project managers

Project Management & Budge2ng for non project

managers Master of Convergent Media

Claudia Sagripan2

Agenda •  Project Management Principles

–  What is Project Management –  Stages of a project –  Project Management Methodologies –  Waterfall vs Agile

•  Project Delivery –  Resourcing –  Artefacts –  Risks & Issues –  SoC-‐skills

•  Budge2ng –  Billing models –  Profitability

Claudia Sagripan2, Digital Na2on 2

PROJECT MANAGEMENT PRINCIPLES



Client expectation

What is Project Management?


The Iron Triangle

Simple truths: -‐  There is always a customer -‐  There is always a project team -‐  There is always a goal -‐  It comes down to managing the iron triangle

Stages of a Project

6

Ini2a2on – The Idea

Defini2on – What (requirements)

Design – How? Prototyping

UX/UI

Development – Build

Test

Deployment – Launch/Go Live

Review & Follow up -‐ Maintenance

Claudia Sagripan2, Digital Na2on

Stages of a Project

Claudia Sagripan2, Digital Na2on 7 4

Typical project flow diagram

© Copyright Vishy Narayanan - Cannot be reproduced in any format

Project Methodologies •  Waterfall •  Agile •  Cri2cal Path Method •  Prince 2 •  PMBok •  Six Sigma/Lean •  SoCware Development Life Cycle (SLDC) •  Extreme Project Management •  And many more…



Waterfall Methodology



Agile Methodology



Atlassian’s Jira Introduc2on

Sample burn down chart


Project Methodologies cont. Agile vs. Waterfall

Waterfall! Agile!“Comfortable slipper” – easy to understand and buy into!

Less familiar; stakeholders might need educating!

Emphases command and control communication style with strict protocols !

Encourages constant and informal communication between all stakeholders!

Define all knowns and unknowns upfront before commencement!

Build understanding of end product over time while delivering increments!

Difficult to respond to change! Change friendly!Scope, cost & timings defined up-front! Scope and cost may change during

development!Focus on documentation + presentation!

Focus on face time + collaboration!

All functionality generally delivered together = longer lead time!

Iterative delivery of functionality = faster time to market!

Focus on finite project dates with a clear expected outcome!

Focus on early delivery and continuous improvement!Claudia Sagripan2, Digital Na2on 16

PROJECT DELIVERY – KEY ISSUES


Resourcing

•  Determine quickly what resources you will need •  Determine who the best people are •  Approach their line manager and check on their availability

•  Assuming they are available put their name down against the relevant tasks in your project plan

•  Get your project plan into the Project Management Officer/Traffic or equivalent and get it baselined as soon as possible


How do you measure success?

•  Project Objec2ves: Milestones, on 2me, on budget

•  Quality Deliverables •  Effort and Cost Tracking •  Project Performance


Key artefacts •  Milestones – as per the Statement of Work (SOW) •  Solu2on Design •  IA/ROM •  Kick off pack •  Charter/Stakeholders •  Project Plan/Gank Chart: MicrosoC Project/Excel •  Budget •  Communica2on Plan •  Risk Management Log Plan •  Training Plan


Risk Matrix


Common Risks & Issues

•  Technical glitches •  Didn’t deliver to brief •  Timeline slippage •  Scope creep •  Poor results •  Poor quality •  Cost blow out •  Unreasonable client


Communica2on


Align expecta2ons


Bring people along on the journey


Types of conflict

Conflict is not always nega2ve. •  Confron2ng (problem solving, integra2ng, collabora2ng or win-‐win style)

•  Compromising (“Give and take “style) •  Smoothing (accommoda2ng or obliging style). •  Forcing (compe2ng, controlling, or domina2ng style)

•  Avoiding (withdrawal) Claudia Sagripan2, Digital Na2on 29

Discussion

What challenges/problems did you face in your project?

? Claudia Sagripan2, Digital Na2on 30

BUDGETING


Common Billing Models

•  Three phase = Scope up front, Produc2on 50% produc2on 50% at the end

•  Time & Materials – bill at the end of each month •  Top & Tail – 50/50 Start & Finish •  Pre bill – All up front •  Post bill – All at the end •  Monthly accrued – tally % complete at the end of each month

•  Retainer – agreed fixed amount per month for services


Budge2ng -‐ WBS


Rates

Mul2media/Anima2on •  External script writer $250-‐$1000 •  Professional voice over $150+ •  Produc2on/videographer $1500

per day •  Post produc2on $650 per day

(depending on complexity •  Royalty free music $15+ •  Digital Produc2on $650+ Real footage Minimum $2,500 ($1,000 per minute) Digital/anima2on Minimum $1,500+

Development/Digital Agency •  IT Project Manager $1000+pd •  Digital Project Manager

$800+pd •  Informa2on Architect $180-‐200

ph •  UX Analyst/Director $160-‐250

ph •  Senior Producer $160-‐200 ph •  Designer -‐ $160-‐200 ph •  Web Developer $160-‐200 ph •  Mobile App developer

$160-‐225 ph


Group Exercise

Breaking into groups of 3-‐4 people •  Allocate your budget of $100K for a mobile app across the phases of a project

•  Include major ac2vi2es in each phase


Recap – Phases of a Project

1.  Scoping 2.  Design 3.  Build 4.  QA/Tes2ng 5.  Launch & delivery


Profitability

•  PROJECT PROFITABILITY Profitability of clients, projects or accounts has a major effect on cash flow. •  Ques2on: How can you nega2vely affect the profitability of a project?


Profitability


Source: SODA Agency Workflow Management Report Sept 2015

Profitability cont.


Source: SODA Agency Workflow Management Report Sept 2015

Profitability & Change Requests


!

Tools

•  Jira (Atlassian) •  Asana •  Basecamp •  Trello •  Excel •  Office 365


Resources Reading •  Project Management Methodologies hkps://www.wrike.com/library/ebooks/pm-‐methodologies/

•  A Girl’s Guide to Project Management hkp://www.girlsguidetopm.com

•  The Digital Project Manager hkp://www.thedigitalprojectmanager.com/

•  Agile Overview hkp://www.agile-‐process.org/ •  Twelve Principles of Agile hkps://www.agilealliance.org/agile101/12-‐principles-‐behind-‐the-‐agile-‐manifesto/

•  Project Team Communica2on Plan -‐ hkp://exceltemplates.net/planner/project-‐team-‐communica2on-‐plan/

•  Discovery Workshop Canvas – Bringing people along on the journeyhkp://thesodareport.com/2015v1/marketers/agency-‐client-‐communica2on/

•  Project Smart hkps://www.projectsmart.co.uk/tools.php

•  SoDA Speaks State of Agency Workflow Management hkp://www.slideshare.net/sodaspeaks/the-‐soda-‐report-‐on-‐the-‐state-‐of-‐agency-‐workflow-‐management

Workshops and training •  www.digital-‐na2on.com.au Email: claudia@digital-‐na2on.com.au


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