digital product design's biggest challenge
TRANSCRIPT
1. Digital Product Designs BIGGEST CHALLENGE Dan Willis [email protected] @uxcrank ProductCamp DC 2014 2. Figuring out who drives Show value of UX just to be able to hang out What to build People who buy are not the people who use Testing doesn't happen Prioritization - experience vs potential money Users hate change BIGGEST CHALLENGE 3. It will crank out garbage or brilliance. And it will do it iteratively. Agile is a HUNGRY MACHINE. - Bill Scott, VP, Business Engineering, PayPal ITERATIVE DEVELOPMENT 4. People with two devices who switch between them to complete a task. 53% SOURCE: GfK study of 2,004 U.S. online users, Dec. 2013 People with three devices who switch between them to complete a task. 77% MULTI-DEVICE EXPERIENCES 5. strategic leadership & multidiscip Effective cross-channel experiences demand - Tyler Tate, The Rise of Cross-Channel UX Design CROSS CHANNEL EXPERIENCES 6. Internet users surveyed (age 18- 29) who use social networking sites 90% SOURCES: Pew Research, CompTIA, Towers Watson Millennial office workers surveyed who said they judge their companies based on technological knowledge 67% FUTURE OF WORK Organizations surveyed who said they are using social networks well internally 6% 7. Figuring out who drives Show value of UX just to be able to hang out What to build People who buy are not the people who use Testing doesn't happen Prioritization - experience vs potential money Users hate change BIGGEST CHALLENGE 8. Devices Interfaces Service providers User goals 9. Devices 1. Laptop 2. Mobile phone 3. Car radio 4. Lighted sign 1 5. Lighted sign 2 6. Tablet 7. Kiosk 8. Paper ticket 9. Timetable Interfaces 1. Video conference 2. Flight table 3. Digital boarding pass 4. Car radio/text reader 5. Directory 6. Direction signage 7. System info (battery) 8. Map 9. Kiosk purchase screen 10. Print 11. Timetable Service providers 1. Skype 2. Travel aggregator 3. Airline 4. Airport information 5. Airport signage 6. Phone info 7. Google maps 8. Ticket purchase 9. Airport travel information 10. Map 100%, but influence less than 10% Unavoidable seams Stupid tech, unadorned design Intertwined services and pixels Disrupted business models 11. How do we open the design process to everybody, while protecting the expertise of each team member? 12. Structure Key competencies Disruption Emergent opportunities 1 PM Session 13. Build something Digital Product Designs Biggest Challenge Define something more deeply Fix something Talk (zzzz) 14. Dan Willis [email protected] @uxcrank www.dswillis.com