Digital Printing vs Offset Lithographic PrintingDigital printing refers to methods of printing from a digital based image directly to a variety of media. It usually refers to professional printing where small run jobs from desktop publishing and other digital sources are printed using large format and /or high volume laser or inkjet printers.Why people prefer digital printing? Well its simple beacuse, digital printing has made its mark in print advertising. Not only this is the era of digital printing, but also digital printing is more affordable for everyone.Not so long ago, this was not the case. Professional printing was largely produced by the offset lithographic printing, which not only was very expensive and is out of reach of ordinary people who just want to get some invitations printed for a special occasion or memory card. Significant cost implications for all printers, use only the offset lithographic printing is the time it takes to produce the simplest of invitations or a few hundred business cards or flyers. To print with offset printing, the printer must first create the file, place it on a printing plate, exposing the plate to light, then develop the plate with a special solution. The image is then transferred to a rubber blanket, and finally printed on the selected media. It is a matter of time and messy, and if you change the content / text or graphics in the album, it will add extra costs.But thanks to modern technology and advancements in printing industry, this arduous process is no longer necessary in 80% of the print media. campaigns.

Today more than ever, companies now have a choice of fast and convenient quick turnaround digital printing, with the added advantage of custom variable data digital printing. The variable data is the ideal tool to use for hundreds of promotional brochures or promotional cards to potential new clients who have a lasting effect, and maximize the effectiveness of marketing and awareness campaigns. Digital printing has a higher cost per page than more traditional offset printing methods but this price is usually offset by the cost saving in avoiding all the technical steps in between needed to make Printing Ft Lauderdale  plates. It also allows for on demand printing, short turn around, and even a modification of the image (variable data) with each impression. The savings in labor and ever increasing capability of digital presses means Printing Fort Lauderdale is reaching a point where it will match or supersede offset printing technology's ability to produce larger print runs at a low priceSo what are you waiting for if you are still using litho printing as the way to fulfill your printing needs, then it’s the time for a change, to use Digital Printing for all your Business and Personal Printing needs.Article Source: http://printingfortlauderdale.wordpress.com/2011/05/31/digital-printing-and-offset-litho-printing-a-comparision/