Datum Flexes its Retail Muscle with Digital Printing Services

Hatfield based company Datum Colour Print has expanded its digital printing services within the retail sector.

Datum has a strong background in all forms of print and moved into digital print early in its evolution. Thanks to the expertise of its technicians, the company has been able to remain at the forefront of the digital print revolution providing its retail clients with a number of innovative products.

Digital print is different to conventional lithographic print in that it is more economical for short runs. This is ideal for retail clients as it enables companies to employ spot promotions in a particular store to boost sales without needing to order large quantities.

Colour is more also more consistent with digital print. This is an advantage to retailers as packaging or Point of Sale units tend to look more consistent in store. Utilising the latest HP® IndigoTM 3050 digital printing systems, Datum is also able to offer metallic printing which has already been embraced by its premium jewellery retail customers.

Personalisation is another benefit of digital print. Using data held in a compatible database, Datum is able to personalise individual brochures, price lists or packaging with customer specific information or prizes. This helps to make shopping a truly interactive experience.

Digital print is now available in more sizes and on more varied materials than before, making it a more viable option for clients. Datum is able to use digital print for brochures, business cards, CD wallets, folders, wine sleeve boxes, pillow packs, mug boxes tent cards and much more. The company is also able to print on clear and perforated vinyl in addition to conventional paper types.

Datum customer, Esme Whybrow, Business Development Manager at BlackBox Productions has found the company’s digital printing services invaluable to their business. BlackBox is an international provider of premium bespoke retail display services to a client list that includes TaylorMade®, Adidas®, Nike®JordanTM and Helly Hansen®. Working with a number of materials including metal, wood and rubber and employing the skills of specialist engineers, BlackBox can only accept the highest quality print that reflects the premium nature of the retail products. Esme is very positive about the service provided by Datum, “We have commissioned Datum to produce a number of projects on our behalf and have always been delighted with the results. The quality is outstanding and the digital print process has been very quick. We would not hesitate to recommend Datum to other customers.”

“We’ve found that generally, litho is now the preserve of large print runs,” explains Datum Joint Owner Mark Gamble.”There are certain small run projects where offset printing is the only option but these are few and far between, usually in cases where clients need to precisely match a particular pantone reference. However, digital print technology now gives such a good result that premium brands trust it more and more. Add to this the growing number of sizes and materials that can be printed and it’s obvious why our digital printing services are growing so rapidly.”