digital printing and high speed customization potential · 2019. 11. 15. · digital storefront /...
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Digital Printing and High Speed Customization Potential
Liz LogueVP Customer/Brand Engagement and Strategy, Inkjet
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EFI Digital Portfolio An Ecosystem Concentrated on Growth Segments
Industrial InkjetDigital Inkjet Printers and Ink
Printing IndustryProductivity Software
Digital Storefront / MIS / ERP
Fiery Image Processing, Color Management, Workflow
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Ink Jet printing value to corrugatedBrand owner • Flexibility of versioning and
design• Reduction Turnaround times
– No waiting on plates, ink mixings
• Digitalized back end- Integration with online ordering/customer specific system
• Process control Real Press Proof
• Access to more flexibility of run lengths
Corrugated Box Plant • Cost reduction on different run lengths
(not just short runs)– Elimination of plates– Labor of set up and change over – Ink control (ie limit ink waste) – Storage of plate & ink costs
• Versioning, Variable data, Instant proof• Cost effective short and long runs• Simplicity of Color/Design for high
quality graphics – Lowering the Barriers to entry on High
Graphics. – Open up more profit opportunities
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Value of IJ= Simplicity
Margins
• Cost of HQ Flexo Press• Cost of HQ Plates • Highly skilled ink mgt• Long set up times • Most slowing down the press
speed to keep quality (5-8K SPH)• 1-2 very skilled operator
HQ Flexo (4-7 colors)
• FFG (Flexo Folder Gluer) • Do it all inline • High speeds 15K SPH• 2 unskilled operator
Basic Flexo (1-3 colors)
Com
plex
ity
• Requires 2 step process with Lamination
• Many companies it is an outside process
• Easiest way to get to high quality• If produced outside margins can
be lower vs. inhouse HQ production
Offset/Litho Laminate
IJ
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Vibrant colors & Complex Designs
6Visual Impact Preprint Complete Design and packaging
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Packaging & Color Matters
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Consumers care about packaging, and color! Because it sells product!
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Graphics quality vs. Cost of packaging
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Digital PrintingTODAY
High quality
Cost Effective Sustainability
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Digital is High Speed!!Running at customer sites
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Shifting your design mindset • Designing for Flexo you think to control costs = limit the number of
colors • Digital # of colors have NO effect on costs
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Cost is in the # of plates=Limit colors No cost in plates
# of colors does NOT effect costs
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Digital • Is it Cost effective?• Very small controlled amounts of inks (picoliters) and measured in ML or grams per
M2.• Build up colors in CMYK process, often solid colors consume more ink then high
graphics
11~3-4 ML per M2 ~10-12 ML per M2
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Digital vs. Analog
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• Cost of digital box vs. plan 2 color analog box
• Same cost till 100K+ boxes.
• Dino box only consumes 1.2 ML of ink per Sq. meter.
Over 50K boxes/430,000 sq ft. same price as a 2 color traditional flexo costs. With in 1 cent difference to 80K pieces/700K sq. ft
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• 2.4 ML of ink per sq. meter • Digital cheaper then LithoLam at every
run length • Digital cheaper then 4 color Flexo any
length to 80K boxes/600,000 sq ft. for 35 inch X 35 inch
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Customer example • Moving from a 2 color
analog box to a complex digital design
• Ink consumption very low• Mfg cost were lower
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Mora Spain
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Mora Spain
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Packaging matching design
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Example: Versioning • Costco ordered 391 pallets & each
store will receive pallets with the logos of the most prominent NCAA teams in their local region
• 391 pallet skirts with 111 different print versions
• Details– C flute corrugated with coated
linerboard one the outside
– Printed 1 pass on EFI Nozomi
– cut on 66” Rotary Die Cutter
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Final Display
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Versioning
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Inside Printing
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New Products
22Boxes
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Sustainability • IJ print the right amount
right now.• Eliminates
– Printing plate waste– Printing ink waste– Waste water/cleaning– Out of date
inventory/overprinting– LED reduces energy
consumption– All fully recyclable
23From Clothing to Food, sustainability is critical!
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Execution..
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• Is this realistic?• How do I manage all of these options?• Designs, versioning? • Reordering??
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Design ordering, and reordering online
Technology to feed the press is available today!
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Order, re-order, store, price and track jobs online..
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Design both the structure and add graphics..
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Versioning & personalization
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• Manage multiple versions of same job– designer creates
single file– prepress produces
many jobs
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Matching jobs and color
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A few customers
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2 Nozomi’s
3 Nozomi 3 Nozomi
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Start Designing & leveraging the power of Digital
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• Don’t just moving jobs from analog to digital, leverage the value of IJ • High Graphics without complexity of plates • Variable data/Variable images: target sports, seasons, all brands to connect with the
consumer
Leverage Endless Possibilities
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Digital printing on Corrugated
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