Digital Mentor Campaign

Caroline ChambersMay 2009

Communication has changed dramatically

Baby Boomer born 1946-1961

Generation X – Born 1961-1981

Generation Y – Born 1982-2000

And say hello to Generation C – Born 2000 onwards

Cash not creditCreatorsControlConnected

Channelled

Creative

Community

“Consumer 2.0”

Communicators

Charted

What is Social Media?• Social Media is information content…

intended to facilitate communications, and influence interaction between peers and with public audiences.

• This is typically done via the internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.

http://www.wikipedia.org

“Social media is people having

conversations online.”

• Blogs• Micro Blogs • Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

(…to name just a few!)The conversations are powered by…

So what does that mean – and why should I care?

Understanding What the Web Can Do

Volunteering &

Events

Buy & Sell

NHS Choice

s

Photos & Book Self PublishingSkype

free calls

Email friends

Facebook, myspace,

On line diaries

Travel,

Flights, Council

Services

Pay Bills &

Banking

Is Everyone Doing It?• On-line shoppers in the UK over

Christmas 2008 spent £4.6 billion*• 273,0000 DVLA car tax discs sold

every week• 10 million people – visited Twitter

worldwide in Feb 09• mySociety.org – 9 million signatures on

petitions

• 93% of graduates under 70 are on line* Source – Cap Gemini E-Retail Sales Data Index

However….

• 25% of adults have NEVER used the internet

• 30% of households don’t have internet access – 49% in social class D/E

• 70% of over 65s have NEVER used the internet – 10 million citizens

** Source – ONS 2008

What are the Barriers

SkillsMotivation

Access

What Are We Doing In Folkestone / Dover

• Digital mentoring• Connecting “those that can” with

those that “need”• Providing laptops and internet

access• Identifying and signposting for

future need• Improving lives, health and well-

being and increased opportunities

Opportunities for Senior Forums• Peer to Peer mentoring• Launch at Silver Surfers Day – 15th

May• Get assistance• Try something new for your own

forums• Information and Guidance for your

members

Channel Chamber of Commerce with support from Awards for All and the East Kent and Coastal Primary Health Care Trust are offering a mentoring scheme to get more people in Folkestone on line. If you would like more information about help that is available please register for the Digital Mentors Programme with Channel Chamber on 01303 270022 

“I used to be terrified of

computers, but after being shown how to get on line, I can now pay bills and keep in touch

with my family – if I can do it anyone

can”

See the software we use at www.myguide.gov.uk

Connect With Me

carolinechamber

http://channelchamber.blogspot.com/

http://www.linkedin.com/in/carolinechambers

The Channel Chamber GroupChannel Chamber Training

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