Digital Media plan

EQ Solution

Digital Marketing.

Our Understanding

• The entourage club is a connecting link between fashion bloggers, makeup artist, models and Designers.

• The brand is planning to encourage the target audience to do business by eliminating the middle man.

Revenue model

• We have researched on many of such sites working more or less on the same thought, few of them are mentioned below:– India.com.– Innersecret.– Saffron media.

• Revenue model:– Events– ADS– Paid news and PR articles– Paid blogs

Objective of digital campaign

• To project ” The entourage club” as an expert in the industry of Fashion.• To integrate the values of the project.• To encourage Target audience to join and end users to interact.• To keep all the digital platforms engaged.

Digital platforms recommended.

What would be done for your Brand

SEO SEM SMO Email Campaigns

On-page Optimization Meta tag, Title Tag Implementation Sitemap Implementation Alt tag Implementation Anchor Tag Optimization Structure Navigation Textual Content Optimization

Off-page Promotions: Article Writing Article Syndication Manual Directory Submission Social Bookmarking Manual Link Request to themed site

Ads Google Adwords 20 Keywords Implementation Keyword competitor analysis

Social Media FB, Linkedin, G+, Twitter Strategy Implementation Page Design User EngagementPaid Ads Content Management Campaign Management

Email Campaigns Designing HTML Emails Sending Bulk Emails to targeted data setCapturing responses

Social Media

• Seasonal campaigns over Facebook to connect with Young audience• Corporate campaigns over Linkedin to target corporates• Twitter would be used for user engagement.• # tag can be used to connect to Twitter users for Twitter campaign

Social Media strategy 2

• We would post 7 post a week on Facebook and 14 on twitter, which would consist of fashion blogs ,Fresh ideas and fashion news.

• This blog will be a mix of blogs from fashion bloggers and some industry insights from us.

• Tips would be related to fashion and latest trends.

Social Media strategy 1

• Contest :– We would suggest 2 campaigns a month. One will be focused on Target

Audience and the second on End users.– This campaign will be live on all social media platforms i.e. Facebook, twitter,

Instagram.

THANK YOU

Feel free to contact us:Email: Rushikesh@eqsolutions.co.in

Website: www.eqsolutions.co.inPhone: 8879357567