Click here for more information

Digital Media Pack

For over 160 years, the Met Office, a world-leading organisation has been recognised for its excellent science and its’ cutting-edge technology as it produces the nations weather and climate services.

We combine our expertise to provide weather forecast and associated services with partner organisations - protecting and promoting the prosperity and well-being of people across the world every single day as they make weather-dependent decisions.

As a UK government organisation, with an international reputation, and a sustainable business ethos, we cater for large and highly engaged audience’s daily, to cater specifically for these different audiences on their platforms of preference.

This Media Pack contains more information such as the demographics of our audience, reach numbers, ad specs and rate card values - all correct at time of publication.

As a digital advertiser, we can offer you an advertising platform that has:

• Viewable impressions achieving or bettering IAB standards

• Brand safe reputation, advertise with confidence knowing that your brand will not be displayed beside content of a questionable or unsavoury nature - audience insights using tools that include Quantcast and Google Analytics

• A choice of platforms to display your digital ad-inventory

• Desktop, mobile responsive websites, iOS & Android App, social media

• Your choice of audience; and age, gender, interest and geography specific

• A choice of weather triggered adverts such as severe weather, rain, wind, temperature and sunshine

Meaning we can help you target and maximise the return on your digital budget.

Largest reach in the UK

weather market*

*Source: Ipsos MORI – Public Perception Survey of the UK Weather Market (2016)

**Source: Our global Numerical Weather Prediction model, the foundation of our accurate weather provision, is ranked number one National Met Service model in the world according to standards set by the World Meteorological Organisation.

Ad spaces exceeding the IAB standards for viewability

Authoritative source and a truly trusted

brand*

One of the world’s foremost

weather and climate service

providers

Gender

Male 54%

Female 46%

Social Class

ABC1 54%

C2 22%

DE 24%

Household income

£30K 44%

£30-50K 35%

£50-£70K 11%

£70K+ 10%

Age

18-34 33%

35-54 39%

55+ 28%

While we have a large reach within the UK due to the nation’s general obsession with the weather, all year round, we know consumer behaviour is affected during times of severe weather...

• 2.5 million page views on 23 February• Trended on Twitter and Facebook • 242,500 tweets with #StormDoris • Over 2,000 new followers to @metoffice• Over 5,000 new followers on Facebook

• Facebook live had a reach of 1.2 million and 227,000 views• Top news story on TV and radio• Rolling news features online• 1481 mentions of Met Office and Doris

Storm Doris

6.6munique visits per month

70mpage impressions

per month

21mvisits

per month

12,000+International and UK forecasts providing

geo-targeting opportunities

52%Traffic to the main website, mobile site and apps increases

by 200%+ during periods of severe weather.

You can pre-purchase your advertising inventory to use

during severe weather.

We see a 52% increase on days with severe weather warnings.

34msessions

per month

3.5m+average 174,000

downloads per month

45%retention rate,

in top 100 apps

Age (iOS)

18-34 27%

35-54 57%

55+ 16%

Age (Android)

18-34 24%

35-54 52%

55+ 24%

Twitter900,000 followers

YouTube18,000+

subscribers, 3 million views

Facebook189,000 +

likes

Instagram21,000 follows

SnapchatPinterestLinkedInWordpress

1.2m+followers across 8 channels

450,000+engagements on average each month

The Met Office uses DoubleClick for Publishers (Google DFP) as its advertising server.

Targeting opportunitiesAlongside run of site options, target your campaign to deliver to the following:

Thermal-activatedCampaign delivers

according to temperature.

Severe weather warningsTarget your campaign to deliver when a

severe weather warning is in place. We use a 3 tier system; yellow, amber and red.

AudienceUsing Audience 360 and

Quantcast data analytics, we can assess the likelihood of a specific audience type using the Met Office sites, and target your campaign

specifically to them.

Pollen-activatedDuring March to September,

activate according to the pollen forecast levels of low,

moderate, high and very high pollen.

GeoUsing the unique location

page identifier, target your inventory to appear

specifically to an audience located there, or who are

looking at the forecast for that region.

PlatformChoose which platform your inventory should

appear; this can be across the Met Office Website (desktop and mobile), and/or App.

WeatherTrigger your campaign

where specific weather types are present in the

weather forecast i.e. rain, sunshine and wind.

Content hubThere are specific areas of

the Met Office website; you can choose to target your

inventory to these areas, such as Events, Marine, Holiday weather, Pollen, Mountain

forecasts and National parks.

We are offering a number of sponsorship opportunities across some of our digital content hubs to match your campaign goals.

Mountain and National Parks (Desktop and mobile web)

Walking is the joint most popular activity (along

with eating out) for people taking days out in England,

and the most important reason for 18% of the

3.5 billion trips per year.(Natural England)

Walking is the most popular activity for UK

visitors to Scotland, with 47% of trips,

5.7 million trips, involving some walking.

(Visit Scotland, 2009)

Walking is the most popular activity

undertaken by visitors to Wales.

(Welsh Assembly Government, 2009)

Gender Age

Male Female 18-24 25-34 34-44 45-54 55-64 65+

Met Office website 54% 46% 9% 24% 20% 19% 16% 12%

Mountain & parks 78% 22% 9% 14% 20% 19% 24% 15%

1.8 million page views

Reebok

Adidas

The North Face

Puma

Nike

0 1 42 3

Quantcast data shows that the Met Office audience for our

Mountain and National Parks content hub have an affinity with

outdoor activity websites such as cycling and photography and have an affinity to the following

sporting brands...

139,600 page views 83,000 page views 33,300 page views

Sporting Events

Movie Theatres

Theatre & Musicals

Concerts & Festivals

1x 2x 3x

Events (Desktop)

Gender Age

Male Female 18-24 25-34 34-44 45-54 55-64 65+

Met Office website 54% 46% 9% 24% 20% 19% 16% 12%

Events 53% 47% 13% 20% 23% 19% 17% 9%

877,000 page views

Easter Glastonbury Festival Open Golf

Quantcast data shows that that the Event

forecast audience have a strong affinity to the

following events and attractions...

Gender Age

Male Female 18-24 25-34 34-44 45-54 55-64 65+

Met Office website 54% 46% 9% 24% 20% 19% 16% 12%

Marine 77% 23% 13% 9% 11% 18% 28% 21%

Marine (Desktop and mobile web)

2.9 million page views

Protecting lives at sea for 150 yearsSince 1867 the Met Office has continued to provide an uninterrupted gale warning service which has evolved to become the most iconic forecast in history – the shipping forecast.

Shipping forecast and gale warnings 1.03 million

Inshore waters

1.09 million

Extended outlook

108,771

High Seas forecast and storm warnings

51,136

Marine observations 63,732

Mobile website

372,316

Quantcast data shows that the Met Office audience for

the Marine content hub have a higher affinity with other marine or sailing websites and have an affinity to the

following automotive brands...

Budget Travellers

Luxury Travellers

Leisure & Vacation Travellers

Frequent Travellers

Business Travellers

0 42 6

Cruises

Hotel & Lodging

Air Travel

Vacation Packages

0 21 3

Gender Age

Male Female 18-24 25-34 34-44 45-54 55-64 65+

Met Office website 54% 46% 9% 24% 20% 19% 16% 12%

Holiday weather 33% 67% 21% 25% 19% 15% 13% 7%

Holiday weather (Desktop)

Offering over 100 destinations in Europe, the Americas, Africa, Asia and Australasia and providing information on where is hot and when.

2.5 million page views

Quantcast data demonstrates the Met Office audience have a strong affinity to the following travel products and traveller type...

Hotel & Lodging Luxury Travellers

Cruises Business Travellers

Air Travel Budget Travellers

Vacation Packages Frequent Travellers

1x 2x2x 4x3x 6x4x 8x 10x 12x

Pollen (Desktop and mobile web)

Gender Age

Male Female 18-24 25-34 34-44 45-54 55-64 65+

Met Office website 54% 46% 9% 24% 20% 19% 16% 12%

Pollen 31% 69% 12% 26% 21% 16% 17% 8%

Quantcast data shows that the Met Office audience for our Pollen content hub have

an affinity with health websites and have a higher affinity with the following

supermarket brands....

Gyms

Strength Training

Running & Jogging

Walking

Nutrition

0 42 6

Games

Collecting

Reading

Photography

0 21 3

The Met Office receives 60% of all pollen related search traffic.

11% of UK adults suffer from severe hay fever, preventing them from working on

certain days.

Productivity drops 26%

when we work whilst suffering from hay fever.

34% of UK adults say that

they have become ill due to not preparing for the weather.

Hay fever costs the UK £29 million

working days a year.

1.1 million page views

Barometer (Desktop and mobile web)

Barometer is our corporate magazine. It promotes the work of the Met Office and stimulates interest in weather, climate and the natural environment. It highlights a variety of work from across the Met Office, keeping a broad audience up to date with science and innovation at the Met Office.

This is an all season content hub bringing relevant and interesting content such as news, features, advice along with updates from our UK Storm Centre.

Gender Age

Male Female 18-24 25-34 34-44 45-54 55-64 65+

Met Office website 54% 46% 9% 24% 20% 19% 16% 12%

Barometer 46% 54% 15% 23% 26% 16% 14% 7%

Quantcast data demonstrates the Met Office audience are...

Fashion Enthusiasts

TV Enthusiasts

Photography EnthusiastsNews & Politics Enthusiasts

Health & Wellbeing Enthusiasts

Food Enthusiasts

Celebrity Enthusiasts

Art Enthusiasts

Tech Enthusiasts

Sport EnthusiastsCooking Enthusiasts

Nightlife Enthusiasts

0 0.5 21 2.51.5 3

544,351 page views

Advice (Desktop and mobile web)

This is an all year round advisory hub providing interesting, entertaining and useful content relevant to the current season.

We work with a range of partners to provide up-to-date expert advice from Met Office and authoritative partners to ensure the public can prepare for and respond to the weather,

to stay safe and protect their property.

Partners include:Age UK,

British Red Cross, Cabinet Office,

Environment Agency (EA), NHS,

Highways England, St John Ambulance,

Public Health England (PHE), Public Health Wales,

RAC, Ready Scotland, Royal National Lifeboat Institution (RNLI)

We would like to work with you to help you to talk to our audiences with your messages through our extensive reach to the UK public.

UK Storm Centre (Desktop and mobile web)

The storm centre pages provide the latest information about storms in the UK as we name them as part of our Name our Storms project.

Gender Age

Male Female 18-24 25-34 34-44 45-54 55-64 65+

Met Office website 54% 46% 9% 24% 20% 19% 16% 12%

Storm Centre 44% 56% 16% 24% 26% 15% 13% 6%

Quantcast data demonstrates that the Met Office storm

centre audience has the following

general interests...

Weather

Science

Computers & Technology

Travel

Global News

Leisure & Hobbies

News

ProgrammingNews

Arts & Entertainment

0 0.5 21 2.51.5 3

354,472 page views

SUPER LEADERBOARD 970 x 90px

MOBILE BANNER

LEADERBOARD 728 x 90px

DOUBLE MPU 300 x 600px

MPU 300 x 250pxWRAP AROUND

1920 x 1080pxWRAP AROUND 1920 x 1080px

STICKY VERTICAL

160 x 600px

STICKY VERTICAL

120 x 600px

BILLBOARD 970 x 250px

FOR HOLIDAY WEATHER AND

EVENTS WEBSITE SECTIONS ONLY

FOR HOLIDAY WEATHER AND

EVENTS WEBSITE SECTIONS ONLY

320 x 50px

WEBSITE AD UNITS AND TECHNICAL DETAILS

Max initial file size: 40 kB Max polite file load size: 100 kB

Max user initiated file load size: 2.2 MB

MOBILE APP ADVERTISING

Mobile banner 320x50px MPU 300x250px

For technical guidelines, please refer to the

IAB Guidelines

Colour guidanceThe communication of our weather warnings is of paramount importance to public safety. Our weather warnings are communicated using the colours - green, yellow, amber and red. The warnings are displayed on the Met Office home page across the top banner. It is preferred that advertisers avoid sending creatives that contain block colours that may conflict and confuse these warnings. Where possible, advertisers should use secondary palette colours.

ExampleThe RAC were a sponsor of our UK weather pages...

Their corporate colours are white on orange and directly clash with the amber warnings.

To avoid confusion with the warning they used their secondary palette of orange on white.

WEBSITE - RUN OF SITEMPU (300x250px) £5 CPMDOUBLE MPU (300x600px) £9 CPMLEADERBOARD (728x90px) £9 CPMSUPER LEADERBOARD (970x90px) £10 CPMBILLBOARD (970x250px) £12 CPMSPONSORSHIP DAILY FORECAST VIDEO £25 CPM STICKY VERTICALS (120 x 600 & 160x600) £15 CPM

WEBSITE - THERMAL, WEATHER AND GEO ACTIVATED ACROSS THE WEATHER FORECAST PAGESGeo-targeting inventory is a key feature of the Met Office’s digital resources. Target your inventory to our 7,000+ UK sites, and 5000+ international sites to ensure a wider reach with greater relevance to specific campaigns.

Weather targeting means specific conditions can be accounted for, including temperature, snow, UV, rain, sunshine and more.

MPU (300x250px) £6.50 CPMDOUBLE MPU (300X600) £12 CPMLEADERBOARD (728x90px) £12 CPMSUPER LEADERBOARD (970x90px) £15 CPMBILLBOARD (970x250px) £18 CPM STICKY VERTICALS (120 x 600 & 160x600) £15 CPM

WEBSITE - DAILY AREA TAKEOVERFORECAST LONDON/SOUTH EAST £5,000FORECAST REST OF UK £10,000

WEBSITE - AREA SPECIFIC ADVERTISINGClick links below for more info...

Severe weather warningsNational parks forecastGet ready for winterWill it rain today? Mountain weather forecast Holiday WeatherMarine Weather Rainfall Radar Event forecastsPollen forecast Barometer

MPU (300 x 250px) £6 CPMDOUBLE HEIGHT MPU (300 x 600px) £10 CPMLEADERBOARD (728 x 90px) £10 CPMSUPER LEADERBOARD (970x90px) £12 CPMBILLBOARD (970x250px) £15 CPMWRAPAROUND* (1920x1080px) £25 CPMMONTHLY SPONSORSHIP POASTICKY VERTICALS (120 x 600 & 160x600) £16 CPM

MOBILE WEBSITE - GEO-TARGET FORECAST PAGESBANNER (320x50px) £9 CPMLEADERBOARD (728x90px) £9 CPMSUPER LEADERBOARD (970x90px) £9 CPM

MOBILE WEBSITE - RUN OF SITE £7.50CPM

MOBILE APP - RUN OF SITEFORECAST PAGES (320x50px) £7 CPM

MOBILE APP - WEATHER TARGETFORECAST PAGES (320x50px) £8.50 CPMFORECAST PAGES (320x250px) £11 CPM

For the latest information, including up-coming campaign opportunities, please contact Flavio Velasquez...

07742 400446

flavio.velasquez@metoffice.gov.uk

www.metoffice.gov.uk/about-us/advertise