digital media marketing campaign rick e. norris – an accountancy corporation – case study
TRANSCRIPT
Digital Media Marketing CampaignRick E. Norris – An Accountancy Corporation – Case Study
•CREDIBILITY•LEAD GENERATION•COMMUNICATION
What does your business need to grow?
Brand Heaven
Brand Reputation Destruction
or
An incredible plan that integrates Social Media & Search
And takes all the complexity out of it
Execution – Competitive Analysis
• Who are your Top 10 competitors?
• What is there internet strategy?• How can I compete?• What is my industry searching
for and how are they going to find me?
What you need to know to get in front of your competition!
SEO Execution – Search Marketing
• On Page/Off Page• Social Networking• Social Bookmarking• Blog Linking/Commenting• Article Marketing • Directory Linking • Press Releases • Video Marketing
Execution – Social Media Marketing
• Twitter 200 Followers/month
• Facebook – 100 Friends/month
• LinkedIn – 50 Connections/month
• YouTube – 20 Subscribers/month
WEBSITE TRAFFIC
VISITOR GEOGRAPHY
TRAFFIC SOURCES
KEYWORDS
JANUARY SEARCH ENGINE RANKING
APRIL SEARCH ENGINE RANKING
AUGUST SEARCH ENGINE RANKING
JANUARY BUILDING ANALYSIS
AUGUST LINK BUILDING ANALYSIS
BEFORE
AFTER
Before
AFTER
Before
AFTER
GOOGLE RESUME
Summary & Questions