digital media marketing and your biz part 2
TRANSCRIPT
Social Media &
Your BusinessPremium Tools and Email
22
Social Media & Your Business 2
Presented by: Economic Development
Commission of Medford
Township
Host & Sponsor: Medford Business Association
Speaker: Allison Eckel, Promotion Savvy
Member: EDC, Member: MBA,
Medford resident
Recap: Social Media Marketing 101
3 Types of Posts:
➔Call-to-Action
➔Shared
Experience
➔Company Update
Create engaging content,
customers will come
Question:
How many of you tried this strategy?
A Crowded Space
Pinterest: 40 million
Twitter: 288 million
Instagram: 300 million
Facebook: 1 billion
Image source: www.shestocks.com
Beyond Free Features
❏ Promoting Posts
❏ Targeting Audiences
❏ Segmenting Lists
❏ and Integrating
PlatformsImage source: www.windycityword.com
Facebook Ads
Reach for the Stars
❏ Your post appears to
users who Liked your
page,
❏ Your post becomes
visible to the friends of
users who Like,
Comment, or Share
your post.
❏ You define an audience
for your post and pay for
it to be shown to related
users.
Organic Reach: vs. Paid Reach:
Relatively Inexpensive
❏Choose your message
❏ Set your budget
❏ Set your timeframe
❏ Target your audience
Plan your ad; Pay for the resultsPay for an ad; Hope for the best?
Choose Your Message
The New York Times sponsored a post to increase page likes
Set Budget, Timeframe, Target
Facebook Fan Demographics
Facebook Engagement
Promoted Tweets
3 Types of Posts
Promoting posts on Twitter looks just like our 3
types of posts we covered in Part 1:
Generate Excitement
❏ “Coming Soon”
❏ “Getty Ready”
Share Exclusive
Content
❏ “Click for a sneak
peek…”
❏ Unboxing videos
❏ Exclusive coupons
Spark Conversations
❏ Ask questions:
“Which would
you choose?”
“Would you
rather A or B?”
Example of a Promoted Tweet
Exclusive Content Pulled from Instagram
Instagram is for photos and ads are coming soon
Questions
Before Continuing
Email Marketing
One of the best ways to
engage existing customers
is still through email
marketing.
Email Marketing Platforms
allow you to integrate with
social media.
Image source: freshlime.com
Email Marketing Platforms
❏ Constant Contact
❏ MailChimp
❏ Campaigner
❏ Aweber
❏ StreamSend
❏ VerticalResponse
❏ GetResponse
❏ Square (new!)
And there are more! Mostly the same features, many different pricing models.
Multi-featured, cloud-based systems delivering high levels of customization and targeting.
Features of Leading Platforms
❏ HTML Templates
(customizable, mobile-
ready, drag-and-drop)
❏ List Segmentation
❏ Social Sharing
❏ List Building Tools (Text-
to-Join, QR Codes)
❏ Auto Responders
❏ 3rd Party Integrations
(QuickBooks)
❏ CMS Integrations
(WordPress, Shopify)
❏ Multiple User Accounts
❏ Reporting and Analytics
❏ A/B Split Testing
List Segmentation
Targeting your customers works for email as
well as social media ads.
Example: Customizable Templates
Constant Contact Trial
Free, no-obligation 60-day trial of EmailPlus
from Constant Contact:
http://conta.cc/1CFRHKo
Promote, Target, Grow
❏ Continue organic posting to social media
❏ Choose occasional events/products/services to
promote
❏ Target your audiences
❏ Leverage email to retain customers
❏ Integrate email lists with social posting for best results
Stay Tuned for Part 3
Sign in with your email and receive a survey
about today’s seminar and a chance to vote on
the topic for Part 3!
Thank you!Thank you!