digital media innovations empowering media & advertising
TRANSCRIPT
MARKETING FORMATS IN THE DIGITAL WORLD
Cairo, Egypt July 2011
Sunday, July 10, 2011
gaping void // hugh macleod
Sunday, July 10, 2011
From Brand Hero
to Advocacy
From Shouting
to ListeningFrom Pitching
to Offering
Ho
w?
“Service is the new advertising.alex gisbert // expedia
Sunday, July 10, 2011
we create...Marketing Formats not ADS.
A Marketing Format is a method/solution to:
- understand expectations - bring value - enable participation- develop target communities- create brand fans
editor of pop' africana // oroma elewa
Sunday, July 10, 2011
Content fuels our Marketing Formats
Traditional Campaigns Marketing Formats
“Content is the new currency
paul isakson
3 days =
Sold
on lin
e
$9.6 Million
Sunday, July 10, 2011
...and Context is King
Every platform we use to deliver our content is a connection-point with our consumers
Every technology influences the way consumer will perceive our message
Every community has its own rules
editor of pop' africana // oroma elewa
Sunday, July 10, 2011
in West Africa our Format is
called...
Sunday, July 10, 2011
Sunday, July 10, 2011
4
3
2
1
MarketingFormat
The Context
CoolBrands
Valuable Content
Sunday, July 10, 2011
today
tomorrow
- Web & Mobile Campaigning w/ local and international contents
(audio and video),- SMS calls-to-actions Sweepstakes
- Augmented Reality Promos - Inspirational Music for Streaming
and Download- Music events
- Branded Mobile Apps
- Integrated Streaming Music Platform,
- Profiled Consumer-Base - Ad Inventory management
- Extensive Reports (and more to come..)
“Best entertainment project ever launched in Africa!”Chris Ankrah
Sunday, July 10, 2011
our Format with Augmented
Reality is called...
Sunday, July 10, 2011
*Aladdin*A ugmented
L ive
A D vertising
(4)
D igital
I nteractive
N etworks
The Promise
An Aladdin's lamp. In fact it is as if each time we start our smartphone we had one, rubbing it makes us feel the music, for example, or tell us how much a product can help us in our job or how many kilometers we still have to travel or...,
How can we change the world?
Sunday, July 10, 2011
THE GRAMMARREALITY COMPUTING
SYNC EXTEND ZOOMenriching TV contents
with interactive contents that appear on the
touch-device
TV boundaries with images that appear on
the smartphone
every TV frame using your mobile phone
(x-ray 3D, details, etc.)
THE TECHNOLOGYAUGMENTED TV (SYNC TV-TOUCH DEVICE)
Sunday, July 10, 2011
“AUGMENTED” ADVERTISINGHOW TO HAVE IN-SYNC NEW MEDIA WITH COMMUNICATION OVER PRESS, RADIO AND TV
A-TV
A-RADIO
A-PRESSA-PRINT
In-Ad Injection on billboard, starting from Radio and TV commercials and to complement print publishing.
Aladdin adds a new dimension to all media.
Sunday, July 10, 2011
CONVERSION
*ENEL* Use Case
1
2
3
0
500
1000
1500
2000
Week 12, 2011
Week 14, 2011
Unique visitors Total Views
Total Views and Total Unique Visitorsper Week
2024 Unique Visitors
in the first 4 Weeks!
10 Airport, 8 Countries
Sunday, July 10, 2011
our Format for Publisher in
Egypt is called...
Sunday, July 10, 2011
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12
13
Reach new audiences 1
1
1
Monetize valuable content
(including back issues)
Social Media Ready
Sunday, July 10, 2011
User Friendly UI including:
Content Index
Text Search
Scrollable Thumbnail Pages
Facebook, Twitter and RSS integration
End-to-end hosted service to bring your content to the Apple Store in only few weeks
Video
Streaming
Social
Sharing
Photo
Galle
ry
In-A
pp
Purchas
e
Ad N
etworks
Integration
Extensive
Reports
Sunday, July 10, 2011
THANK YOU!
Sunday, July 10, 2011