digital media business model
DESCRIPTION
TRANSCRIPT
Digital Media Business Model
=
Business for media (offline)
in a digital arena (connected)
There is no choice here. There must be integration.
Without integration your digital business model will die.
Offlinevs
Online
Being connected is the key
Online Revenue
Google Ads
Paid Links
Text Ads
Banner Ads
Rich Media
Special Reports
Paid for channels
…and many more
Brand Awareness = Market Value
Market Value = Revenue
Social media marketing
It’s NOT always about Revenue directly
Brand Awareness = Trust = belief
Belief = spending and usage
Brand awareness
Integration is key
Mobile
integrated
models
Online, social and print products
SMS services, competition lines, admob revenue
sponsorships, custom pages, new projectsand new products
Pre-roll/post-roll opportunities
Branded entertainment - RayBan
Branded player - CNN embedding video
In-video opportunities - Interact with a brand within video
Avoid copyright
Video
Zoopy Model
Offline, online, banners, text links, client sales, google advertising, social media strategy, mobile
OFFER MORE
EXPAND BUSINESS MODEL & BE DIVERSE
Holistic
approach