digital marketing strategy - wfm
TRANSCRIPT
Whole Foods Market Digital Marketing Strategy
ADV 420 Summer ’15created by S. Spencer
Who Is Whole Foods Market?
People Want Mobile
Convenience
Crunchy Moms, Yoga Pants, Outdoor Adventurers
Tools & Tactics
46% of people read blogs more than once a day.
– HubSpot Science of Blogging
Budget: $750,000
Strategy, Planning, Im-plementation, Man-agement: $520,000Application: $100,000Blog: $50,000Social Media: $40,000HTML Emails $ 20,000Adwords: $ 20,000
