digital marketing secrets most organizations know nothing about
TRANSCRIPT
DIGITAL MARKETING
SECRETS MOST
ORGANIZATIONS KNOW
NOTHING ABOUT
Vince Salud Robert Cipriano Richmond Ibasco Khris Torres
Sean Si
THE TEAM
Angelyn Co Kevin Si Austin Takahashi
Aubrey Madrona
Link Development Manager
Founder & Consultant Content Production Manager Lead Web Developer Blog Manager
SEO Specialist Lead Programmer SEO School Manager
Social Media Specialist
Marc Sorongon
Accounts Director
Angie Reyes
Content Production Specialist
Uel Sosmena
Human Resource Manager
COMPANY PROFILE
SEO Hacker is primarily an SEO and internet marketing company.
Our focus is mainly on SEO and Social media marketing unlike other one-stop-shop digital
agencies.
Our clients range from Philippine based companies to international companies looking to get
higher ranking in search engines.
Here are some of the businesses we have rendered services to:
We offer a comprehensive suite of solutions, including:
Search Engine Optimization
Consulting
Pay Per Click
Blogging
Social Network Marketing
Conversion Rate Optimization
Online Reputation Management
Internet Marketing
User Experience Optimization
Our Vision is to be the best SEO and Internet Marketing Services Company in the whole of
the Philippines and other English-speaking Asian countries.
Our Mission is to provide best-quality services to our clients, taking care of their branding
and optimizing their websites for their users.
COMPANY PROFILE
THE WORLD IS GOING DIGITAL
IT’S THE PRIME TIME TO GO ONLINE
THERE WERE ALMOST 2,000,000
Tourists in the year 2000
AND MORE THAN 4 MILLION
Tourists in the year 2012
AND MORE THAN 4 MILLION
Tourists in the year 2012
4,272,811 to be exact
148.3 MILLION
Bookings are Done Online Each Year
$162.4 BILLION
Online Travel Sales for 2012
TOURISM
Huge Revenue Generating Industry
BUT… WHERE DOES OUR REVENUE GO?
BUT… WHERE DOES OUR REVENUE GO?
PESO INCOME
BUT… WHERE DOES OUR REVENUE GO?
INTERNATIONAL ONLINE BOOKING AGENCIES
% OF PESO INCOME
WHY?
WE THINK WE CAN’T MAKE IT ONLINE
WE THINK WE CAN’T MAKE IT ONLINE
So We are Paying them our Future
INTERNET MARKETING IS RISING
INTERNET MARKETING IS RISING
We Can Make It
HERALDS TO THE DIGITAL AGE IN THE PHILIPPINES
HERALDS TO THE DIGITAL AGE IN THE PHILIPPINES
IT’S A WHOLE NEW BALLGAME
SEARCH IS STILL THE BEST
SOURCE OF TRAFFIC
PERPETUAL
SEARCH TRAFFIC
PEOPLE ARE SEARCHING 24/7
PERPETUAL RELEVANT
SEARCH TRAFFIC
BECAUSE YOU HAVE
WHAT THEY WANT
PERPETUAL RELEVANT FREE
SEARCH TRAFFIC
SAVE YOUR BUDGET
IMPORTANCE OF SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
IMPORTANCE OF SEARCH
PEOPLE COMING
IN FROM SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
IMPORTANCE OF SEARCH
PEOPLE COMING
IN FROM SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
PEOPLE GIVING YOU THEIR
ATTENTION
IMPORTANCE OF SEARCH
PEOPLE COMING
IN FROM SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
PEOPLE GIVING YOU THEIR
ATTENTION
PEOPLE WHO HAVE TURNED
INTO CUSTOMERS
IMPORTANCE OF SEARCH
PEOPLE COMING
IN FROM SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
PEOPLE GIVING YOU THEIR
ATTENTION
PEOPLE WHO HAVE TURNED
INTO CUSTOMERS
REPEAT CUSTOMERS
IMPORTANCE OF SEARCH
PEOPLE COMING
IN FROM SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
PEOPLE GIVING YOU THEIR
ATTENTION
PEOPLE WHO HAVE TURNED
INTO CUSTOMERS
REPEAT CUSTOMERS
IMPORTANCE OF SEARCH
NEEDS HAVE TO BE MET
WHERE NEEDS ARE
MET TODAY
THE ART
AND
SCIENCE
TO SEARCH
RANKINGS
THE SECRET BEHIND SEO
Keywords
User Experience
Design
Navigation
Site Speed
Links
Counts as a Vote
Getting Links
Dwell Time
Time on Site
Pages per Visit
SHORTLIST
MAJOR RANKING FACTORS
KEYWORDS
https://adwords.google.com/o/Targeting/Explorer
GOOGLE KEYWORDS TOOL
https://adwords.google.com/o/Targeting/Explorer
GOOGLE KEYWORDS TOOL
USER EXPERIENCE
DESIGN
First Impressions Last
Very Simple Message
DESIGN
http://seo-hacker.org
Very Simple Message
“There’s a Lot of
us here! Join us!”
DESIGN
http://seo-hacker.org
Very Simple Message
“There’s a Lot of
us here! Join us!”
Metcalfe’s Law
DESIGN
http://seo-hacker.org
Very Simple Message
“There’s a Lot of
us here! Join us!”
Metcalfe’s Law
Real ‘Sneak Peek’ of
what’s Inside
DESIGN
http://seo-hacker.org
Very Simple Message
“There’s a Lot of
us here! Join us!”
Metcalfe’s Law
One Clean Call-to-Action Button
Real ‘Sneak Peek’ of
what’s Inside
DESIGN
http://seo-hacker.org
NAVIGATION
Make it Easy for them to Journey on
NAVIGATION
http://seo-hacker.com
Fix your Navigation
Bar
NAVIGATION
http://seo-hacker.com
Fix your Navigation
Bar
Provide a Working
Internal Search
Form to Keep
users from
Bouncing out of
your website to
search in Google
Instead
NAVIGATION
http://seo-hacker.com
SITE SPEED
The Internet is not a Patience Platform
THAT’S A LOT OF MONEY FOR A 1 SECOND DIFFERENCE
SITE SPEED
http:// tools.pingdom.com
TEST & IMPROVE YOUR SITE SPEED
http:// gtmetrix.com
LINKS
GOOGLE COUNTS
LINKS AS A ‘VOTE’
GETTING A LINK IS NOT EASY
VALUE
GETTING GOOD LINKS REQUIRE
VALUE RELEVANCE
GETTING GOOD LINKS REQUIRE
VALUE RELEVANCE GREAT CONTENT
GETTING GOOD LINKS REQUIRE
DWELL TIME METRICS
DWELL TIME METRICS
DWELL TIME METRICS
Not Good
DWELL TIME METRICS
Not Good
Sweet Spot
DWELL TIME METRICS
Not Good
Sweet Spot
Cha-Ching!
DWELL TIME METRICS
NOW LET’S COMPARE
IT WITH PAGEVIEWS
DWELL TIME METRICS
DWELL TIME METRICS
These Guys spend 10 – 30 Minutes
DWELL TIME METRICS
Visit a Good Number of Times per Month
DWELL TIME METRICS
View Tons of Pages Each Time They Visit
DWELL TIME METRICS
Awesome Dwell Time Stats!
GOOGLE ANALYTICS IS
YOUR MEASURING TOOL
http:// analytics.google.com Check out our Awesome Tutorial!
SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!
SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!
SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!
SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!
SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!
SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!
SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!
SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!
v
SOCIAL MEDIA
PEOPLE ARE SEARCHING 24/7 DISCOVERY PHASE
PEOPLE COMING
IN FROM SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
PEOPLE GIVING YOU THEIR
ATTENTION
PEOPLE WHO HAVE TURNED
INTO CUSTOMERS
REPEAT CUSTOMERS
IMPORTANCE OF SEARCH
PEOPLE COMING
IN FROM SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
PEOPLE GIVING YOU THEIR
ATTENTION
PEOPLE WHO HAVE TURNED
INTO CUSTOMERS
REPEAT CUSTOMERS
IMPORTANCE OF SEARCH
NEW TRAFFIC
BRAND AWARENESS
VIRALITY
VIRALITY
VIRALITY
VIRALITY
VIRALITY
VIRALITY
VIRALITY
VIRALITY
VIRALITY
VIRALITY
VIRALITY
HEIGHTENED EMOTIONAL
TRIGGERS LEADS TO VIRALITY
ITS NOT EASY TO MAKE
CONTENT VIRAL
SOMETIMES IT TAKES HARD WORK
http://www.youtube.com/watch?v=tj7al6MXu7U
SOMETIMES IT TAKES A SKEWED SENSE OF HUMOR
http://www.youtube.com/watch?v=ZUG9qYTJMsI
SOMETIMES IT TAKES A BAD DAY
THERE IS A RANKING SYSTEM
BEHIND FACEBOOK
EDGE RANK
ALGORITHM
WHAT IS AN EDGE
AFFINITY
Deals with Relationships
WEIGHT
Deals with Interactions
TIME DECAY
Deals with Freshness
Source: www.whatisedgerank.com
Source: www.whatisedgerank.com
Source: www.whatisedgerank.com
Source: www.whatisedgerank.com
Source: www.whatisedgerank.com
Source: www.whatisedgerank.com
Source: www.whatisedgerank.com
WHY IS IT IMPORTANT?
REACH INCREASE
HOW DO YOU OPTIMIZE IT?
ENGAGEMENT
CHECK OUT YOUR EDGERANK
http://edgerankchecker.com
CONCLUSION
GOT IT?
CONCLUSION
Gimme a Break!
I DON’T WANT TO OVERLOAD YOU
WITH INFORMATION
YOU’VE BEEN AN AWESOME
AUDIENCE
SEE YOU NEXT TIME
WANNA KNOW MORE?
Pay us a visit!
21 Batac Street BF NSHA Paranaque
Email me at [email protected]
Enroll in http://seo-hacker.org it’s FREE!
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http://slideshare.net/h3sean
This is a Presentation about
Digital Marketing Secrets
by
Sean Patrick Si
Founder & Consultant
SEO Hacker