OpticalE CommerceDigital Marketing Road Map. July 2016 By

Jishnu Brahma

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Create a Content Marketing Strategy Before StartingWrite a list of all the methods you plan on using to reach out to customers, whether it be blog posts, videos or newsletters.

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Content is King. Original content like videos, blog posts, audio segments and eBooks help you build your ecommerce site as a knowledge base for those interested in learning more about your market.

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User Generated Content.User generated content is a wonderful way to build interaction with your customers, while not having to put much money or time into the campaign on your end.

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Generate a Personalised Email Marketing Campaign : That’s Automated

TipEmail marketing is the bedrock of effective e - commerce marketing strategies, because it’s still one of the best methods for influencing your customers and convincing them to buy more.#jishnu

Social Media! Diversification(Create Facebook, Twitter, Pinterest and Google Plus pages. Spread your content through these mediums, and use social media analytics tools to understand which ones work best.)

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Know Your Customers

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Welcome Controversial Topics to Generate Discussion

Tip'Shake it off like the earthquake', says Lenskart ad after Nepal tragedy.

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"Flip the Kart, Amaz-Off, Snap the Deal" Brand Factory took a ‘’very bold’’ step and announced war against the Big Players like Flipkart,Snapdeal,Amazon

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A/B Test Your Checkout ProcessThis helps you see where people abandon their carts or find it tough to pay you.

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Website SpeedDid you know that 47% of shoppers expect a website to load within 2 seconds? Worse, 79% of shoppers who are dissatisfied on a site’s loading speed are less likely to shop on the same site ever again. And the nail on the coffin? 44% of consumers will tell their friends about a bad online experience.

TipThese, ladies and gentlemen, are the reasons why website speed is very important. It is therefore imperative that you optimize your site’s loading speed.

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Key Performance Indicators

Number of unique visitorsNumber of return visitors

Time spent on websiteConversion rate

Revenue per customerTotal revenue

Customer retention rateCost per acquisition

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Milestones

35 million online shoppers

100millio

n onlin

e shoppers

2014 Q1

November 2016

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help the search engines identify you as a store that sells certain products.

Set a Plan for SEO Tip

Do Market ResearchDo A Basic Site AuditOn Page SEO Must-Do’sWrite ContentOff-Page SEO

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Initial SEO Strategies#1Keep your out-of-stock item pages up and running

Link between pages wherever possible

Integrate your product pages with social sharing

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Initial SEO Strategies#2

Establish easy site

navigation

Create unique product descriptions for every product

Encourage user reviews

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Initial SEO Strategies#3Make your site secure

Add a community forum and encourage growth

Include pictures and videos for products

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Initial SEO Strategies#4Optimize your site's internal search functionality

Regularly check your pages for errors

Build relevantly titled URLs

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Thank You.Jishnu BrahmaDigital Marketing9903214356Kolkata,India

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