digital marketing reach customer roi 2019 · europe 7.4% middle east 1.9% africa 2.1% north america...

Your single global resource for print, digital and events in the power and energy industry

CUSTOMER REACH

ROI

LEAD GENERATION

ANALYTICS

GLOBAL COVERAGE

BRAND RECOGNITION

powermag.com/mediakit

2019

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DIGITAL MARKETING

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A TRUSTED MEDIA PARTNERPOWER’s value to the market lies in independent analysis of industry news and information from editors who understand the business. POWER also covers business information such as industry forecasts, legal topics, regulatory updates, and workforce management issues to provide subscribers with a complete picture of the generation and energy marketplace. Launched in 1882, POWER is the oldest, continually published business-to-business magazine in the U.S.

85% of readers are college graduates

32% of readers have a master’s degree

All data in the media kit is sourced from survey results from February 2018 Signet AdStudy, 2018 E-media Study, publisher’s own data and the December 2017 BPA Statement

SOCIAL MEDIAPOWER magazine reaches beyond our print subscribers, digital subscribers, and website visitors through POWER’s social media channels.

Join more than 19,000 followers!

facebook.com/POWERmagazine

@POWERmagazine

Groups: POWER magazine and Women in Power Generation

POWER magazine

In a blind study, 68% of readers indicated they only read POWER magazine

CUSTOMER REACH

“POWER is great resource for staying up to date on industry movements with reliable information.” - General or Corporate Management, IPP/Cogen

“Very useful and it has been helping in reaching decisions on equipment purchase and maintenance.” - General or Corporate Management

“I am a protection and control design engineer. I spent 34 years as a field engineer, primarily transmission, but I have also worked at hydro, coal, natural gas, and nuclear generating transmission facilities. POWER has allowed me to stay current with power plant challenges and operations for well over 25 years.” - Engineering, Operations and/or Maintenance

34%Electric utilities including investor-owned and municipal utility, rural electric co-op, and federal/state electric system

26.8%Power plant consulting engineering firms, including construction and architect-engineer firms

31.4%Industrial steam and/or captive electric generating

6.2%IPP/cogeneration including independent power producers, cogenerators, and electric wholesale generators

1.6%Others allied to the field

POWER is the only industry publication that addresses all power generation technologies and fuels utilized throughout the world, providing news and information for this increasingly complex sector. The POWER brand is dedicated to providing its global audience with exclusive analyses of the latest trends, best practices, and power generation projects through several platforms, including print, digital, and in-person events. POWER equips generation professionals and those who support them with the resources they need to make informed decisions that power the future.

Europe

7.4%Middle East

1.9%

Africa

2.1%

North America

77.8% Asia

6.7%

Asia Pacific

1.0%

Central America

0.2%

Caribbean

0.2%

South America

2.7%

POWER is the largest global publication serving the power generation market, reaching subscribers in

180 countries each month.

POWER reaches more than 14,000 subscribers outside of North America

GLOBAL COVERAGE

POWER GENERATION DECISION MAKERSPOWER’s readership includes more decision-makers and management titles than any other source. Top buying authorities worldwide refer to POWER when making decisions critical to their work. Annual readership and blind research studies continue to show notable increases in the value of POWER magazine’s content and advertising.

Why subscribers read POWER magazine:

70% To acquire technical knowledge

To learn about new products and services62%

57 minutes Average time reading an issue of POWER

201,549 readers per issueAn average of 2.9 readers per issue, including pass-along readership

84% To keep up with industry trends

82% of subscribers are involved in the initiation, recommendation, specification, approval or purchase of one or more products or services

LEAD GENERATION

75% of subscribers have taken action on advertisements by visiting an advertiser’s website, recommending the product or service to others, or buying the product or service

27% purchased the product or service based on the ad in POWER magazine (17% increase from last year)

35% recommended/specified products or services advertised

25% requested additional information from a company, sales representative or distributor

44% visited the advertiser’s website

1*Non-US/Canada-only ad options available, for more details see page 12.

EVENTS

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3rdAnnual

The 3rd annual event will focus on the latest digital monitoring, diagnostic, analytics, Industrial Internet of Things, and decision-support technologies for the power generation and chemical process industries. Contact your sales representative to secure your sponsorship and put your marketing message in front of the power generation industry’s decision makers.

February 19-21 | Charlotte, N.C. Sheraton Charlotte Hotel connectedplantconference.com

The Forums cover issues affecting all aspects of the natural gas marketplace, including sources of supply, utilization of storage, infrastructure projects, LNG opportunities, hedge fund analysis, and supply issues.

October 30 - November 1 | Denver, Colo. Gaylord Rockies Resort & Convention Center distributedenergyconference.com

After a highly successful inaugural event, the Distributed Energy Conference has set the bar high and will continue to bring together utility-scale electricity providers with other power generators, including commercial and industrial facilities, cooperatives, and private enterprise. It will focus on real-life applications and the business and financial aspects of distributed generation, including renewables, energy storage, microgrids, and on-site generation.

Enhance your brand and partner with POWER’s events covering all aspects of power generation. Contact your sales representative for a custom sponsorship and advertising package.

2

DISTRIBUTEDCONFERENCE

Presents the 2nd Annual

April 23-26 | prbcoals.comEach year hundreds of plant professionals and corporate executives from leading coal-

fired generating companies around the world gather at the PRB Coal Users’ Group Annual Meeting for exclusive industry coverage. Don’t miss this opportunity to prominently feature your company at the world’s largest PRB coal users’ group meeting. Contact Christy Coleman at 713-343-1873 or [email protected] today!

April 23-26 | Las Vegas, Nev. Mirage Events Center electricpowerexpo.com

The 21st annual event will pair hands-on training and development with current, relevant insight from the industry’s leading publication, POWER magazine, and directly from end-users. The training and education received at ELECTRIC POWER can be applied next week, not years from now, and will transition your facility into the next generation of power.

Exhibit or sponsor at ELECTRIC POWER and showcase your company as part of the solution. Contact Jason Smith today at [email protected] or 713-343-1889.

Show issue discounts are available! Advertise in POWER’s March Pre-show Issue, April Show Issue, and May Post-show Issue.

Southeast: April 15-17, Atlanta, Ga.Northeast: June 10-12, Boston, Mass.Mid-Continent: September 9-11, Chicago, Ill.Gulf Coast Energy Forum: October 7-9, New Orleans, La.US-Mexico Natural Gas Forum: November 11-13, San Antonio, Texasldcgasforums.com

April 23-26 | hrsgusers.orgThe Annual HRSG User’s Group is the premier forum for the entire combined-cycle/cogeneration

operator industry. With two decades of experience, the annual meeting draws over a hundred attendees, and covers the entire range of challenges encountered with today’s combined-cycle/cogen power plants, in topics such as operations & maintenance, retrofits, and HRSG inspections.

Darrell Proctor Associate EditorDarrell Proctor joined POWER in 2017. He has years of experience in the energy and publishing industries, including as a writer, editor and energy data analyst for Ponderosa Advisors and Bentek Energy (S&P Global/Platts). He was an assistant business editor and assistant news editor as well as Technology Editor for the Rocky Mountain News in Colorado, and also was a senior editor at the St. Petersburg Times in Florida. He is a graduate of Franklin College of Indiana. Follow Darrell on Twitter @DarrellProctor1

Ken Maize Contributing EditorKennedy Maize is a long-time energy journalist and frequent contributor to POWER. He joined the POWER staff as a senior editor in 2006. He was founding editor of The Electricity Daily for 13 years prior to that, and a writer and editor for The Energy Daily for more than a decade. He has also served in senior staff positions at the National Institutes of Health, the American Public Power Association, Friends of the Earth, and the Union of Concerned Scientists. Follow Ken on Twitter @kennedymaize

SUPERIOR EDITORIAL QUALITYWith advanced educational degrees, as well as industry and publishing

experience, POWER’s editorial team is unmatched.

Dorothy Lozowski, M.S.Ch.E. Editorial DirectorDorothy is the Editorial Director of POWER and Chemical Engineering, where she has been an editor since 2005. Prior to that, she worked for AkzoNobel in both R&D facilities and production environments in several countries, including five years in the Netherlands. Her positions included project manager, technical development manager and research engineer. Much of her work was in the specialty and polymer chemical areas. Dorothy holds M.S.Ch.E. and B.S.Ch.E. degrees from the State University of New York at Buffalo.

Aaron LarsonExecutive EditorAaron Larson joined the POWER team in September 2013 as an associate editor and was named executive editor in 2017. Aaron has a bachelor’s degree in nuclear engineering technology and a master’s degree, specializing in finance. He spent 13 years in the U.S. Navy nuclear power program, advancing to Chief Petty Officer. He has worked at commercial nuclear, biomass, and coal-fired power plants, functioning in operations, maintenance, safety, financial, and management capacities. Aaron holds a Chief A Engineer boiler operator license in the state of Minnesota. Follow Aaron on Twitter @AaronL_Power

Sonal Patel Associate EditorSonal Patel is a national award–winning journalist, who has covered a wide range of technology, business, and policy issues for POWER since 2008. Along with keeping her eye on international matters for the magazine’s monthly Global Monitor section, she contributes in-depth analysis and spot news pieces for POWER and its other media channels. Sonal also surveys, crunches, and visualizes power sector data and trends for inclusion in web and print infographics. She is a graduate of the University of Houston. Follow her on Twitter @Sonalcpatel

LOOKING FOR EARNED MEDIA AND RECOGNITION?Submit one of your power plant projects for a 2019 Award!

For over four decades, POWER magazine has honored the top performers in the electricity-generating industry with annual power plant awards. Award winners are selected by the editors of POWER based on nominations submitted by suppliers, designers, constructors, and operators of power plants. Award-winning projects are profiled in the July through November issues, and plants receive an award. See powermag.com/power-awards for list of awards, nomination forms, and deadlines.

All award winners and suppliers to the top plant projects will have exclusive access to POWER Award Advertising Packages and exclusive access to use the POWER Award Winner logo in print and online.

EDITORIAL AWARDS

» 2018 ASBPE Best Online > Photo Gallery/Slide Show Regional Gold

» 2018 ASBPE Best Online > Photo Gallery/Slide Show National Silver

» 2018 SIPA Best Blog/Commentary Finalist

» 2017 SIPA Best Interview or Profile of Someone in Your Industry

» 2016 SIPA Best Scientific or Technical Reporting Winner

» Neal Award Finalist (two times)

» ASBPE National Gold, Regional2019 AWARD WINNER

2018 AWARD WINNER

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For general editorial submissions and press

releases, please send to [email protected].

AD CLOSING DATE: December 3, 2018

AD MATERIALS DUE: December 5, 2018

JANUARY » 2019 Industry Forecast C G N R » Corrosion Prevention Through Water Chemistry C G N R » Blockchain for Energy C G N R » Advanced Nuclear Technologies and Cost Analysis N » Game-Changing Coal Technologies C

» Operations & Maintenance C G N R » Natural Gas for Power Generation Industry Forecast G » Flexible Operation of Hydropower Plants R » Instrumentation and Control C G N R » The Cost of Power C G N R » CTOTF Innovation Award G

APRILAD CLOSING DATE: March 1, 2019

AD MATERIALS DUE: March 6, 2019

EXCLUSIVE DEPARTMENTS » All fuel types are covered in some way in every issue: COAL C , GAS G , NUCLEAR N , RENEWABLES R

» Topics are subject to change and are not restricted to this list.

» Please review the Contributors’ Guidelines (click “Contribute” at the bottom of powermag.com). and submit editorial pitches at least three months prior to desired publication month.

» For general editorial submissions and press releases, please send to [email protected].

SPEAKING OF POWER: The editor comments on a wide variety of issues related to the power industry.

GLOBAL MONITOR: Briefs on the latest business and technology developments around the world.

FOCUS ON O&M: Best practices, new technology options, and real-world examples of how to improve business performance through operations and maintenance excellence.

LEGAL & REGULATORY: Legal experts examine the regulations, laws, and policies that affect power generation.

COMMENTARY: Noted spokespersons with a variety of points of view offer their take on industry issues.

EQUIPMENT SHOWCASE: A unique feature on the latest equipment offerings for various power plant applications.

SPECIAL ADVERTISING SECTIONS: This is an opportunity to provide sponsored content in POWER magazine. See below for feature topics.

» Combined Heat & Power C G R » Carbon Capture and Storage C G » Battery Storage: Technology and Safety R » Small Gas Turbine Applications G » Nuclear Power - Fast Reactor Designs N » Solar Tracking Technologies R

MARCH

SHOW ISSUE

AD CLOSING DATE: February 1, 2019

AD MATERIALS DUE: February 6, 20198

» Water & Wastewater Treatment C G N R » ELECTRIC POWER Post-Show C G N R » Wind Turbine Repowering Performance R » Growth of Geothermal Power R » Roadmap for Decarbonization C G N R » Gas Turbine Life vs. Digital Control Life G

MAY

POST-SHOW ISSUE

AD CLOSING DATE: April 1, 2019

AD MATERIALS DUE: April 5, 2019

» Digital Power Plant Technology C G N R » The Evolution of Hydropower Technology R » Water-Side Issues in Boilers and HRSGs C G » Gas Turbine Warranty Best Practices G » Cybersecurity C G N R

FEBRUARYAD CLOSING DATE: January 2, 2019

AD MATERIALS DUE: January 7, 2019

SHOW ISSUE

3rd Annual

PRE-SHOW ISSUE

EGSA Spring Conference, March 3-5, Austin, TexasWestern Turbine Users, March 17-20, Las Vegas, Nev.

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EQUIPMENT SHOWCASE: INSTRUMENTATION & CONTROL C G N R

SPECIAL ADVERTISING SECTION: EXECUTIVE INSIGHT

CONNECTED PLANT SHOWCASE C G N RSPECIAL ADVERTISING SECTION: CONNECTED PLANTBONUS DISTRIBUTION:

EQUIPMENT SHOWCASE: DIESEL AND GAS GENERATORS C G N R

ADVERTISING READERSHIP SURVEY: SIGNET ADSTUDY®

BONUS DISTRIBUTION:

ELECTRIC POWER SHOWCASEBONUS DISTRIBUTION:

Electric Power Show Issue, April 23-26, Las Vegas, Nev.PRB Coal Users’, April 23-26, Las Vegas, Nev.HRSG Users’ Group Conference, April 23-26, Las Vegas, Nev.

Energy Storage Conference, April 16-18, Phoenix, Ariz.LDC Gas Forum Southeast, April 16-18, Atlanta, Ga.CTOTF Spring, April 28-May 2, St. Augustine, Fla.

EQUIPMENT SHOWCASE: CONTINUOUS EMISSIONS MONITORING SYSTEMS AND GAS ANALYZERS C G

SPECIAL ADVERTISING SECTION: WATERBONUS DISTRIBUTION: AWEA Windpower, May 20-23, Houston, Texas

DistribuTECH, February 5-7, New Orleans, La. Connected Plant Conference, February 19-21, Charlotte, N.C.

EUEC February 25-27, San Diego, Calif.

JUNE » Optimizing Plant Efficiency and Reliability C G N R » Fuel Flexibility C G R » Microgrid Market Trends G R » Respiratory Protection C G N R » Workforce Issues for Power Plants C G N R » Waste to Energy R

AD CLOSING DATE: May 1, 2019

AD MATERIALS DUE: May 6, 2019

JULY » Plant of the Year Award C G N R » Hydro Trends in Developing Countries R » Pairing Solar and Wind with Storage R » Advanced Distribution Management System Technology C G N R » Awards: Water; Smart Grid; Reinvention; Commercial and Industrial Generation; and Distributed Energy C G N R

AD CLOSING DATE: June 3, 2019

AD MATERIALS DUE: June 5, 2019

AUGUST » Top Plant Awards-Coal C » Evolution of Coal Technology C » Improving Operational Flexibility C G N R » Transmission Grid Problems and Solutions C G N R » The Ancillary Service Market C G N R » Biomass Technologies R

AD CLOSING DATE: July 1, 2019

AD MATERIALS DUE: July 5, 2019

SEPTEMBER » Top Plant Awards-Renewables R » The Age of Renewable Gas G R » Community Solar: Technology and Safety R » Robotics in the Power Sector C G N R » Heavy Load Lifting and Transportation C G N R

AD CLOSING DATE: August 1, 2019

AD MATERIALS DUE: August 6, 2019

OCTOBER » Top Plant Awards-Gas G » Coal Material Handling Systems C » Distributed Energy Resources G R » Large Wind Turbine Blades R » Decommissioning Power Plants C G N R

AD CLOSING DATE: September 3, 2019

AD MATERIALS DUE: September 6, 2019

NOVEMBER » Top Plant Awards-Nuclear N » Pumped Hydro Energy Storage R » Waste Heat to Power Generation C G » Physical Security: Best Practices C G N R » Mobile and Wearable Technologies for Power Plants C G N R

AD CLOSING DATE: October 1, 2019

AD MATERIALS DUE: October 7, 2019

DECEMBER » Multipollutant Control Technologies C G R » Coal Ash Management C » Hybrid Power Plants G R » Power-to-Gas storage R » Remote Monitoring of Power Plant Assets C G N R » Reviving Dormant Nuclear Power Plants N

AD CLOSING DATE: November 1, 2019

AD MATERIALS DUE: November 5, 2019

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EQUIPMENT SHOWCASE: CONSTRUCTION EQUIPMENT C G N R

SPECIAL ADVERTISING SECTION: CORPORATE CAPABILITIES BONUS DISTRIBUTION:Hydrovision International, July 23-25, Portland, Ore. Intersolar, July 9-11, San Francisco, Calif.

EQUIPMENT SHOWCASE: VALVES, PIPES & FITTINGS C G


BONUS DISTRIBUTION: EEI Annual Convention, June 9-11, Philadelphia, Pa.LDC Gas Forum Northeast, June 10-12, Boston, Mass.APPA National Conference, June 7-12, Austin, Texas

A&WMA Conference, June 25-28, Quebec City, QuebecValve World, June 19-20, Houston, TexasISA POWID Symposium

EQUIPMENT SHOWCASE: PUMPS C G N RBONUS DISTRIBUTION: Turbomachinery & Pump Symposia, September 10-12, Houston, TexasEGSA Fall Conference, September 15-17 Scottsdale, Ariz.CTOTF Fall, September 15-19, Rancho Mirage, Calif.

LDC Gas Forum Mid-Continent, September 9-11, Chicago, Ill.WEFTEC, September 21-25, Chicago, Ill.Solar Power International, September 23-26, Salt Lake City, Utah

DISTRIBUTED ENERGY SHOWCASE G R

SPECIAL ADVERTISING SECTION: EUROPEBONUS DISTRIBUTION: Gulf Coast Energy Forum, October 7-9, New Orleans, La.

Distributed Energy Conference, October 30-November 1, Denver, Colo.

EQUIPMENT SHOWCASE: BOILERS, BURNERS, COMBUSTION C G


BONUS DISTRIBUTION: US-Mexico Natural Gas Forum, November 11-13, San Antonio, TexasEnergy Storage North American (ESNA) Conference & Exhibition, November 5-7, San Diego, Calif.

POWER-GEN International, November 19-21, New Orleans, La.

EQUIPMENT SHOWCASE: TOOLS AND SAFETY PRODUCTS C G N R

SPECIAL ADVERTISING SECTION: ENVIRONMENTAL

SHOW ISSUE

DISTRIBUTEDCONFERENCE

EQUIPMENT SHOWCASE: COATINGS AND CORROSION CONTROL C G N R

WEBSITE POWERMAG.COM

When compared to other power-related websites, readers maintain a 5-year average of scoring POWER’s website as most useful.

POWER’s website is designed to conveniently adapt to whatever device is being used. All ad positions have been optimized for performance across devices. The website offers many ways for the power generation community to connect with the latest industry news, technology, blogs, webinars, white papers, videos, awards, and commentaries, plus years of engineering and technical archives.

More industry professionals rely on powermag.com because it is data-rich and easy to use on-the-go with smart phones and tablets. There are select banner positions available in certain areas of the site that provide the best visibility without being invasive to our visitors. Increase traffic to your website while leveraging powermag.com’s fully mobile and responsive website.

GROSS RATES: » Due to traffic and based on demand, positions may be rotated to accommodate all advertisers.

» Rates are based on cost per thousand (cpm) impressions (powermag.com averages 200,000 impressions per month).

Expanding Super Leaderboard (970x90 - 970x250) ..........$135 cpm

Super Leaderboard (970x90) ..............................................$110 cpm

Half Page (300x600) ............................................................$110 cpm

Medium Rectangle Top (300x250) ......................................$102 cpm

Medium Rectangle Middle (300x250) ................................$97 cpm

Medium Rectangle Bottom (300x250) ...............................$90 cpm

Floater ad (970x90) Δ ...........................................................$150 cpmΔ Floater ad sticks to the bottom of the screen as user scrolls up/down on the website

87% of POWER readers said powermag.com is useful to their work

E-MEDIAFor more information on POWER’s digital programs, links, live samples and pricing details, view digital media kit at powermag.com/mediakit.

To help you plan your e-media strategy with POWER, the product offerings are noted with the following icons to meet specific goals.

BRAND RECOGNITION

Provides a platform for the power generation professional to correctly identify and recognize your company, product or service just by viewing the advertisement.

LEAD GENERATIONProvides targeted sales

leads by actively generating interest from decision makers and prospects in the power generation industry.

ONLINE TRAFFICDesigned to push the power

generation professionals to your website and other online offerings.

ROIE-media advertising delivers

your message to power industry professionals with measurable results to provide a return on your investment.

ANALYTICSContinuously measure and

monitor the data collected for marketing objectives and campaigns.

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E-MEDIA

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of readers spend MORE THAN

1 HOUR on the web for business

purposes each day

74%

WEBSITE

POWER PRECISION

WEBINARS

WHITE PAPER SPONSORSHIP

CUSTOM E-NEWSLETTERS

ACCOUNT BASED

MARKETING

TARGETED E-MAILS BLASTS

POWER’s webinars are an engaging, measurable and cost-effective way to reach the power generation industry. By combining the immediacy of the internet with the impact of streaming audio, video and live Q&A, POWER webinars provide a dynamic marketing solution that accelerates the lead generation process and produces actionable results.

TARGETED E-MAIL BLASTS/LIST RENTAL

POWER PRECISION

White Paper Sponsorships provide an opportunity for sponsors to post technical papers from industry experts and thought leaders. The White Paper is hosted on powermag.com and promoted through different media channels to drive leads. Generate profitable leads with this valuable online lead generation tool.

STANDARD OFFERING: Post up to 6 pages: $60 net/leadPrice includes email and advertising promotion

WHITE PAPER SPONSORSHIPS

POWER webinar sponsors have found that this platform is one of the most effective ways to generate highly qualified leads. Previous webinars have produced 500 registrations with an average of 34% live attendance.

SINGLE SPONSORED PACKAGE: Advertiser develops the content

MULTI-SPONSORED PACKAGE: Advertiser(s) and/or POWER staff develops the content (topics vary)

ALL PACKAGES INCLUDE: » Registration list with contact details » POWER staff to moderate the webinar

» Sponsors are recognized during the webinar

» Online advertising on powermag.com and POWER e-newsletters

» Email promotion » Print advertising (if signed before ad close deadline)

» One-year archive on powermag.com » Post-event promotion » Sponsor will receive the raw video file in MP4 format for marketing purposes

WEBINARS

74% of readers said

White Papers are very useful/useful to stay informed about the energy industry

74% of readers plan to attend a webinar in the next 12 months

88% of readers said they attend webinars as a way to stay informed about the energy industry

Do you have an email that you would like to promote to POWER’s audience? Send us your HTML and demographic selections and we do the rest. Reach beyond your database for highly qualified business leads through this valuable service.

Submit your demographic selection on the media kit site at powermag.com/mediakit (located in the E-media tab under Targeted E-blasts).

POWER Precision uses demographic and behavioral data to target exactly who is interested in your product or service, generating more qualified leads. Through the use of a more frequent, impactful and targeted campaign plan, your marketing becomes more efficient and effective. This allows you to personalize our readers’ experience, whether it is through our website, email, social or mobile – engaging them at every step of the purchasing funnel.

CASE STUDYA previous POWER Precision partner wanted leads from 440 companies they deemed of high value. The POWER team used emails, targeted content, webinar registrations, quizzes and gated white papers to collect 1,500 leads. POWER was also able to set up six face-to-face meetings for the partner at the ELECTRIC POWER conference, which represented over $4 million in revenue potential. The success of this Precision program has resulted in the partner increasing their investment in POWER and continuing on with other programs.

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CUSTOM E-NEWSLETTERSBe the sole sponsor of an e-newsletter on a specific topic of your choice, which is then sent to a targeted audience. Content comes from POWER sources and the sponsoring company. The e-newsletter is sent to a targeted list of industry professionals in the POWER database interested in selected topics. Stand out as an industry expert in a specific area of the market with this product.

RATES: Prices determined by size of distribution and based SABJ150 on $600 cpm net

Minimum order $4,200 net or 7,000 names/e-mails

Acquire, expand and nurture the leads of your top high-value clients and prospects. Leverage POWER’s enhanced marketing capabilities with an ABM strategy that’s designed specifically to boost your sales pipeline and close deals. Select 5 accounts (up to 5K users) to target with your messaging for a month. Segmenting capabilities include job titles, geographic location and content affinity.

ACCOUNT BASED MARKETING

STANDARD OFFERING: $600 cpm net

E-MEDIA

POWER INSIGHT VIDEO PROGRAM The POWER Insight Video Program takes your content and leverages our reach in the industry to give you a positive return on your video investment. This program places your video in front of the global power generation market through a variety of methods including promotion in POWER’s e-newsletters and on powermag.com.

Please consult your sales representative for packages and pricing.

CASCADE Cascade is a full-screen, featured web article sponsorship that engages the reader across devices through the use of responsive web design and an enhanced visual experience. This customized multimedia format removes outside web distractions and allows readers to immerse themselves in the content. Utilizing the latest technology in digital design, Cascade brings articles to life by integrating multiple content assets into one unique format. User engagement is extraordinarily high with this product with the time spent on Cascade articles averaging over 7 minutes per article.

VIEW SAMPLES ONLINE AT FULLSCREEN.POWERMAG.COM.

BRAND CONNECTCONTENT MARKETING

Wish your content was easier to find? Brand Connect allows you to position your content alongside POWER’s editorial content. This dynamic content marketing platform is an efficient way to reach buyers at key points in their decision-making process and is an extremely effective way to generate leads. By uploading white papers, webinars, social media, blog posts, articles, videos and more, Brand Connect allows you to create, distribute, and measure your content cost-effectively.

Please consult your sales representative for packages and pricing.

of readers said the digital issue is very useful/useful to stay informed about the energy industry

81%

of readers read sponsored content on websites (content generated by a product or service supplier)

of those readers find the sponsored content to be useful or interesting

65%

90%

of readers rely on video as a useful information source to stay informed about the energy industry

83%Every month, POWER’s print issue is converted into a digital version and is sent to subscribers who request this format. As more readers ask for this version, utilize the enhanced digital features such as business reply cards and rotating animated ads.

DIGITAL ISSUE

AVAILABLE POSITIONS:

Cover Wrap/Insert Cards .................... $2,900

Above Issue and in Email Notices ..... $2,500

Cover (0) Ad ........................................ $3,500

Lead Generation Forms ...................... $1,900

Rotating and Animated Ads ............... $1,000

PODCAST The POWER Podcast provides listeners with insight into the latest news and technology that is poised to affect the power industry. POWER’s Executive Editor Aaron Larson conducts interviews with leading industry experts and gets updates from insiders at power-related conferences and events held around the world. Contact your sales representative for sponsorship information.

of POWER's circulation requests the digital issue38%

8

73% of readers

find podcasts beneficial

BRAND RECOGNITION

LEAD GENERATION

ONLINE TRAFFICROI ANALYTICS

EVENTS

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DIGITAL MECHANICAL

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CASCADE

BRAND CONNECT

POWER INSIGHT VIDEO

PROGRAM

PODCAST

E-NEWSLETTERS POWERNEWS

GAS POWER COAL POWER

HOT PRODUCTS

AUDIENCE EXTENSION

STORE

CAREERS IN POWER

TEST YOUR KNOWLEDGEPOWER's website offers an enjoyable way to edu-cate decision makers about a new or existing tech-nology, product or service. Promote your brand to the power generation industry while driving traffic to your own website and generating leads through the Test Your Knowledge Sponsorship.

E-NEWSLETTERS

53,000 SUBSCRIBERSPOWERnews is a weekly e-newsletter that delivers key developments in the global electric power industry to more than 53,000 opt-in subscribers. Headlines and article excerpts direct readers to full text stories on powermag.com. Promote your products and services to this influential audience on a weekly basis.

POWERNEWS GROSS RATES:

Top Leaderboard Banner Ad (700x90) or Top Text Ad ...............$2,750

Middle Text Ad ............................$2,500

1st Banner Ad (300x250) ............$2,250

2nd Banner Ad (300x250) ...........$2,000

Bottom Text Ad ...........................$1,750

GAS POWER AND COAL POWER GROSS RATES:

Top Leaderboard Banner Ad (700x90) or Top Text Ad ...............$3,100

Middle Text Ad ............................$2,800

1st Banner Ad (300x250) ............$2,500

2nd Banner Ad (300x250) ...........$2,200

Bottom Text Ad ...........................$2,000

89% of readers said reading e-newsletters is a very useful or useful tool to stay informed about the energy industry (an 11% increase from last year)

55% of readers are using their smart phones to read e-newsletters

98% of readers receive and read work-related e-newsletters (a 6% increase from last year)

HOT PRODUCTS HOT PRODUCTS is a tool that guarantees product exposure to the global audience of POWER. Whether it’s a new product launch or to promote existing products before an event, HOT PRODUCTS will give you the edge you need to ensure premium exposure.

Each HOT PRODUCT listing in the print edition and e-letter includes a product photo and a 100-word product description with a URL to your website. You can reach more than 85,000 decision makers in the power generation industry with a combination of print and e-newsletter marketing.

STORE The POWER Store offers new merchandise regularly, with quick and easy search options to locate the topics important to you. It contains a variety of industry tools including reference and guide books, CD’s, e-learning, and wall charts. The store provides resources on all aspects of the power generation industry. It covers coal, gas, nuclear, renewables, O&M, plus much more.

GROSS RATES 1x Rate 3x Rate 6x Rate 12x Rate

E-newsletter Only: $2,100 $1,900 $1,700 $1,500

Print & E-newsletter: $2,900 $2,500 $2,200 $2,000

40,000 SUBSCRIBERSGAS POWER Direct is a monthly e-newsletter that delivers the latest news and technology stories about the gas-fired generation market, which continues to show significant growth, to more than 40,000 subscribers around the world. Companies targeting the gas segment of the power generation industry can have their advertisements delivered right to the desktops of readers.

POWER50,000 SUBSCRIBERSCOAL POWER Direct is a monthly e-newsletter that delivers the latest news and technology about the coal-fired power market to more than 50,000 opt-in subscribers around the world. This e-newsletter has become an important industry source for engineers and managers working in coal plants globally.

9

AUDIENCE EXTENSION

This advanced marketing program blends audience segmentation, outbound engagement and programmatic retargeting. A custom, targeted email blast will be sent to 10,000 users from POWER’s coveted database. We’ll then send a retargeted email blast with modified creative to users that engaged with the initial blast. Plus, a targeted rectangle ad will surround the same 10,000 users with your message for one month. And finally, a programmatically retargeted rectangle ad will be displayed to the same target audience off-site across the web, up to 100,000 impressions.

CAREERS IN POWER

POWER’s print and digital job resources allow you to target passive and active job seekers in the power generation industry. Reach them through all the media they use – print, online, and e-newsletters.

22,000 SUBSCRIBERSDiscover the latest renewable energy news and information, including articles on new technology, operations and maintenance best practices, industry trends, innovative projects, and much more.

RENEWABLE POWER DIRECT GROSS RATES:

Top Leaderboard Banner Ad (700x90) or Top Text Ad .............. $1,550

Middle Text Ad ............................$1,400

1st Banner Ad (300x250) ............$1,250

2nd Banner Ad (300x250) ...........$1,100

Bottom Text Ad ...........................$1,000

Exclusive .....................................$4,000

All e-newsletters are fully responsive and easy to read on mobile devices

news September 31 2017

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700x90 ad

300x250 ad

300x250 ad

In Case You Missed It

Careers in Power

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer sodales sapien turpis, vel consectetur purus tempus rhoncus. Phasellus et iaculis leo, hendrerit dignissim lacus. Sed venenatis suscipit sem sit amet

Text Ad Title

ARMED: S6 Mentor (SMW 3rd SOAT) Raytheon - Afghanistan, Afghanistan

ARMED: Vehicle, Power Generation, and Maintenance Trainer Raytheon - Afghanistan, Afghanistan

Senior Engineer (Power Generation)Rockwell Automation - Houston, CA

Senior Engineer (Power Generation) Rockwell Automation - Chicago, MI

Senior Engineer (Power Generation) Rockwell Automation - Houston, CA

Want More?

MagazineCover

Check out these stories from the most recent POWER issue and its sister publications

3-D Laser Scanning of Nuclear Plant Piping Systems Reduces Radiation Exposure

A Proactive Program to Mitigate Coal Dust Reduces the Risk of Explosions

Design Tomorrow’s Combined Cycle Power Plant Using Previous Lessons Learned

The Importance of Maintaining Fly Ash Hopper Bin Level Monitoring

Baseload Regulation in a Post-Clean Power Plan World

Post a Job | Post a Resume | View Jobs

Industry Press Releases

Servomex provides solution for accurate monitoring of sulfur dioxide

ABB to upgrade Sweden-Germany HVDC power transmission link

Eagle Creek Renewable Energy Acquires Hydro Facilities in Maine from Madison Paper Industries

The Roadmap for Increased Safety and Viability of Nuclear Power Plants: SCHOTT welcomes IAEA

Electrical and I&C equipment safety report

Wärtsilä to supply 22 MW power plant to Morocco

Tri Global Energy Maintains Lead in Texas Wind Energy Development Projects

Siemens announces technology push for higher power plant efficiency

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Text Ad Title

Standard sizes for all e-newsletters

2nd Banner Ad (300x250)

Top Leaderboard Ad (700x90)

WEBSITEFor an example of all the available ad spots, please visit powermag.com/newads

E-NEWSLETTER

ACCEPTED FORMATS: .gif (animated or static), .jpg, HTML5 » Max file size: 200K » 3rd Party Tags are accepted

Note on .gif: » Please make sure the ad continuously loops

Note on HTML5: » Supported asset types: GIF, JPG, PNG, HTML, JS. Everything else must be placed inline within HTML or JS; binary types like fonts may be defined through data URIs. Ads are served as a single, full HTML document within an iframe. All CSS and all Javascript which references other assets must reside inline within this HTML document via <style> and <script> tags. Ad and its assets must be delivered in a single ZIP archive, with the HTML document in the root of this archive.

970x90 Super Leaderboard Ad

300x250 Banner Ad

300x250 Banner Ad300x600

Banner Ad*Top Medium Rectangle and Half Page ads occupy the same space

Bottom Text Ad

Middle Text Ad

1st Banner Ad (300x250)

*Top Leaderboard Ad and Top Text Ad occupy the same space

Top Text Ad

10

EVENTS

EDITORIAL TEAM

E-MEDIA

PRINT ADVERTISING

STATS

EDITORIAL CALENDAR

DIGITAL MECHANICAL SPECS MECHANICAL SPECS

JOHN BLAYLOCK-COOKEDigital Production Manager

[email protected]

SEND MATERIALS TO:

BANNER AD FORMAT:

• .jpg or .gif

• Max file size: 40K

Note: .swf (flash) and animated files are not accepted

TEXT AD FORMAT:

• 5-7 word headline

• 50-100 words body copy

• logo

• website link

Note: overall text ad size is approx. 150x100

Width x height (inches) Width x height (metric)

Magazine Trim Size 7.875” x 10.750” 200mm x 273mm

Full Page w/bleed 8.125” x 11.000” 206mm x 279mm

Live Area 7.000” x 10.000” 178mm x 254mm

2/3 Page – Vertical 4.500” x 9.500” 114mm x 241mm

1/2 Page – Island 4.500” x 7.500” 114mm x 191mm

Horizontal 7.000” x 4.750” 178mm x 121mm

Vertical 3.375” x 9.500” 86mm x 241mm


Square 4.500” x 4.750” 114mm x 121mm



2 Page Spread 15.750” x 10.750” 400mm x 273mm

w/bleed 16.000” x 11.000” 406mm x 279mm

Live Area 15.000” x 10.000” 381mm x 254mm

CREATING MATERIALSSet up documents to be final ad size (same width and depth as mechanical size).

Files for full page ads should be set up for BLEED SIZE (8.125” width x 11.00” height). Do not compress linked graphics when preparing PDF. All files must be converted to CMYK (NO SPOT COLORS). 2-Color ads must be CMYK builds.

Trapping must be completed prior to creating final PDF. Trap at .20 pt. and overprint black.

SUBMITTING MATERIALSE-mail ads less than 12MB to [email protected]

If more than 12MB contact the production manager, Tony Campana, for upload instructions at +1 301-354-1689 or [email protected].

LIVE AREA – KEEP ALL TEXT AND IMPORTANT GRAPHICS WITHIN THIS AREA

COLOR PROOFSYour digital submissions must be accompanied by an accurate SWOP color proof. This proof is used by our printer to match your ad on press. If you send an inaccurate proof, the reproduction of your ad may not match and Access Intelligence, LLC will not accept responsibility.

SPECIFICATIONS1/2 vertical

1/4 page

2/3 page1/3 square

1/3 vertical

Full Page1/2 horizontal

1/2 island

1/6 vertical

ADDRESS FOR SENDING MATERIALS:

POWER magazine, Access Intelligence, LLC

Attn: Tony Campana

9211 Corporate Blvd, 4th floor

Rockville, MD 20850

MECHANICAL SPECIFICATIONS

ACCEPTED DIGITAL FORMATS » PDF Hi-resolution (300 dpi minimum)

» Press-/Print-Optimized—all fonts embedded/all graphics hi-res and linked properly

We can not accept native application files, such as QuarkXPress or InDesign.

PRODUCTION CHARGESAds that do not meet the specs listed above or requests for changes to digital ads are subject to production charges. Contact the production manager for details on production charges.

INSERTSContact production manager for specs and shipping instructions for all inserts.

POWER PRODUCTION MANAGER

TONY CAMPANA +1 301-354-1689 [email protected]

11

ALL RATES LISTED ARE GROSS

Classified 4c 1x 3x 6x 9x 12x

1 Page $8,360 $8,080 $7,765 $7,290 $6,825

1/2 Page $6,650 $6,325 $6,075 $5,715 $5,345

1/3 Page $4,725 $4,470 $4,345 $4,110 $3,870

1/4 Page $3,810 $3,650 $3,510 $3,335 $3,140

Per inch $1,240 $1,220 $1,190 $1,160 $1,140

1x 3x 6x 12x

Showcase $955 $875 $800 $690

RE-PRINTS: Take full advantage of your exposure in POWER by purchasing re-prints. For more information, contact [email protected].

Special Positions (4c) 1x 6x 12x 18x

Back Cover $14,805 $14,490 $13,975 $12,945

Inside Front Cover $14,650 $14,240 $13,735 $12,730

Inside Back Cover $14,400 $13,985 $13,490 $12,505

Spread Between TOCs $25,490 $24,525 $23,565 $21,670

1/3 Page TOC Vertical $7,450 $7,245 $7,020 $6,575

Opposite 2nd TOC Page $14,500 $13,985 $13,490 $12,505

Opposite Speaking of Power

$14,240 $13,735 $13,255 $12,265

Opposite Global Monitor $14,240 $13,735 $13,255 $12,265

Opposite O&M $14,240 $13,735 $13,255 $12,265

Opposite Cover Story $14,140 $13,635 $13,155 $12,175

Color (4c) 1x 6x 12x 18x

Spread $22,700 $21,845 $21,000 $19,320

Full Page $12,925 $12,470 $12,010 $11,125

2/3 Page (vertical) $9,770 $9,430 $9,125 $8,490

1/2 Page (island) $9,370 $9,125 $8,805 $8,205

1/2 Page $8,915 $8,620 $8,325 $7,780

1/3 Page $6,720 $6,525 $6,330 $5,9501/4 Page $5,855 $5,690 $5,525 $5,225

Classified B&W 1x 3x 6x 9x 12x

1 Page $7,420 $7,150 $6,835 $6,370 $5,900

1/2 Page $5,735 $5,410 $5,170 $4,815 $4,445

1/3 Page $3,830 $3,580 $3,455 $3,220 $2,985

1/4 Page $2,925 $2,770 $2,630 $2,455 $2,265

Per inch $385 $365 $335 $310 $290

Classified 2c 1x 3x 6x 9x 12x

1 Page $7,830 $7,560 $7,250 $6,780 $6,320

1/2 Page $6,150 $5,825 $5,580 $5,225 $4,860

1/3 Page $4,250 $3,995 $3,870 $3,640 $3,405

1/4 Page $3,340 $3,180 $3,050 $2,870 $2,680

Per inch $810 $785 $750 $725 $705

Color (4c) 1x 6x 12x 18x

Full Page $5,255 $4,995 $4,540 $4,430

2/3 Page (vertical) $4,325 $4,120 $3,915 $3,710

1/2 Page (island) $3,680 $3,530 $3,375 $3,220

1/2 Page $3,605 $3,450 $3,295 $3,140

1/3 Page $2,885 $2,730 $2,575 $2,420

1/4 Page $2,165 $2,030 $1,905 $1,760

POWER INTERNATIONAL RATESPOWER offers regional split-run options where the advertisement can be distributed internationally (excluding the U.S. and Canada).

E-RESPONSE EMAIL PROGRAM: All display advertisers will receive subscriber names from interested buyers in an easy-to-use digital format. Partner with POWER and receive names of prospective buyers and gain invaluable insight into the power generation industry.

MEASURE YOUR PRINT ADVERTISING RETURN ON INVESTMENTSignet AdStudy® offers objective research on the effectiveness of your advertising message. Complimentary research is available to you in the March, June, and November issues of POWER.

» Find out if your ads have impact » Compare your advertising with the competition » Discover which ads score well » Test the impact of different ads » Learn how readers perceive the message of your ad through extensive verbatim feedback

ROI: Generate leads from print advertising

As readers take the survey and study your ad, they have the option to request more information from your company. Past advertisers have received up to 30 leads from the Signet AdStudy®.

12

EVENTS

EDITORIAL TEAM

DIGITAL MECHANICAL

SPECS

MECHANICAL SPECS

EMEDIA

STATS

PRINT ADVERTISING

EDITORIAL CALENDAR

MARKETING SERVICESNeed support with content or ad creation? A POWER editor or staff member will assist in producing material to promote your brand via a white paper, webinar, quiz, HTML, sponsored content, and more. Initial appearance must run within the POWER brand. Pricing available for content creation and/or promotional ad material. Contact your sales representative for rates.

A Publication of

2019 Media Kit

31059

Stay up-to-date with POWER’s product offerings

to reach the power generation market at:

powermag.com/mediakit

BEN STAUSS North America - East Coast

513-295-2155 [email protected]

CHRIS HARTNETTNorth America - Midwest and West Coast


PETRA TRAUTESEurope

+49 (69) 58604760 [email protected]

DIANE BURLESONClassified Advertising


RUDY TENGChina

+86 13818181202 (China) +886 921322428 (Taiwan) [email protected]

FERRUCCIO SILVERAItaly, France, Spain, Portugal

+39 (0) 2 284 6716 [email protected]

FAREDOON B. KUKAIndia, GCC

+91 22 6570 3081 [email protected]

PETER KWONSouth Korea

+82 10 8223 2876 [email protected]

KATSUHIRO ISHIIJapan

+ 81 (0) 3 5691 3335 [email protected]

TONY CAMPANAProduction Manager

[email protected]

JOHN BLAYLOCK-COOKEDigital Production Manager

[email protected]

VICE PRESIDENT & GROUP PUBLISHER

MATT GRANT713-343-1882 [email protected]

At POWER, we believe in a consultative partnership where we can come up with a marketing program based on the client’s

strategy and objectives. Please contact your sales representative for a custom package to meet your 2019 objectives.

Visit accessintel.com/termsandconditions to review POWER magazine’s print and digital general terms and conditions.

digital marketing reach customer roi 2019 · europe 7.4% middle east 1.9% africa 2.1% north america...

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