DIGITAL MARKETING QUESTIONSWHAT TO KNOW IN 2016

As in any business, there are times when our clients require additional expertise to help them solve a complex problem or may want to discuss an issue or concern.

Founder/CEO @WebiMax

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HOW LONG DOES SEO TAKE?The most important thing to understand about SEO is that it's a never ending endeavor. While it may take anywhere between 2-6 months to reach a certain goal, the key is to stay on top by continuously keeping up and sustaining your SEO efforts.

SEO is more like a marathon, not a sprint. Slow and steady wins the race as the sprinter runs risk of injury (penalty).

Matt HaranDirector of Digital Marketing @WebiMax

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WHAT IS THE SIGNIFICANCE

Keyword research is the foundation of an SEO campaign. It helps determine what KWs competitors are ranking for, your target audience and how to successfully optimize your website.

OF KEYWORD RESEARCH?

CAN I JUST ADD RANKING

No. Google will likely penalize this black hat practice known as keyword stuffing. Instead, keywords should be included naturally in meaningful, quality content.

KEYWORDS INTO MY CONTENT?

HOW DO I STARTA SOCIAL

In order to sustain a successful social media campaign, posts must be all of the following: engaging, fun, relevant, meaningful and frequent. In addition, you'll want to consider a social media campaign with ads, such as Facebook ads or promoted tweets.

MEDIA CAMPAIGN?

HOW CAN I DRIVE TRAFFIC

Some of the quickest ways to drive traffic to your site include creating social media posts with links back to your site, contests/giveaways and generating leads through online PR outlets.

TO MY SITE IMMEDIATELY?

WHAT IS

Lead generation is a digital marketing tactic that focuses heavily on conversions. It involves collecting prospective customer contact information and reaching out to these individuals to establish a pipeline for sales.

LEAD GENERATION?

HOW CAN I AVOID BEING

The best way to avoid any penalties is to practice white hat SEO, which essentially follows search engine rules and policies, as well as has user experience in mind. Furthermore, keep an eye out for 404 redirect pages, outdated XML sitemaps and overused anchor text.

PENALIZED BY GOOGLE?

DOES ADDING MY BUSINESS

Creating profiles on local sites like Yelp and Google+ make businesses more visible in search results. As these sites improve their authority, they can help build your brand, provide easier access to contact information and generate site traffic and conversions.

TO LOCAL DIRECTORIES

HELP MY SEO?