digital marketing master for entrepreneur mentoring program

www.thedigitalmarketinginstitute.org

Globally Accredited Digital Marketing Certifications

Digital Marketing Master for Entrepreneurs™

MENTORING PROGRAM

INTERNATIONAL Institute OF Digital Marketing Learning Leaf ™

Comprehensive 3 months of Mentoring Program for your BusinessIntroduction to Digital Marketing

Content Marketing

Social Media Marketing

Search Engine Optimization (SEO)

Paid Search (PPC) Using Google Ads

Display and Video Advertising

Email Marketing

Website Optimization

Analytics Using Google Analytics

Digital Marketing Strategy

Become a Licensed Digital Marketing Master forEntrepreneurs in Digital Marketing™

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This extensive, in-depth Mentoring Program takes you through all the basics, helps you explore the buyer journey and stay grounded in practice, keeping your business goals clear and attainable through perseverance and intelligent design.

Are you an Entrepreneur who wants to extend his/her business by starting new ventures, improving business intelligence and are you looking for communicating with a large number of customers in less time? Then Digital Marketing will help you grow your Digital Entrepreneurship. As an Entrepreneur or Business owner, you will be able to take the cutting-edge Mentoring program we provide to boost your existing Marketing and Sales Strategy. Gain more experience with knowledgeable Professionals to provide opportunities to learn and develop skills that can help you move forward in your Entrepreneurship. Promote your progress in Digital Marketing with certainty and con�dence and pull through the roadblocks holding you back with Personalized Guidance from years of experience.

Copyright © 2021 International Institute of Digital Marketing ™. ALEPH Technologies LLC. All Rights Reserved.

Entrepreneurs who want to be more entrepreneurial

Small business owners who may or may not want to stay small

Traditional marketers and marketing executives who want to play a bigger, sharper game

Whoever needs to create and apply a digital marketing strategy for their organization

Anyone in business who wants to show the world what they can do

WHO IS DIGITAL MARKETING FOR?

Find your audience for your Business using the right media channel. Win hearts and minds and make your followers grow and grow and grow

Make your business website visible to more humans thanks to Search Engine Optimization (SEO) techniques

Drive the right traffic to your business website through smarter Pay-Per-Click (PPC) advertising

Create compelling digital display campaigns for your Business

Capture, segment and manage subscribers for fruitful email marketing campaigns and grow your Email list

Discover what works by measuring and optimizing your Business social media campaigns. Then discover what works even better and gain huge return on investments

Leverage mobile marketing for a precision micro-targeting edge

Create a cohesive digital marketing strategy for your own business

Bring your Business to the next level and take over the world

WHAT WILL I LEARN AS AN ENTREPRENEUR?

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INTRODUCTION TO DIGITAL MARKETING

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rs™What's Digital Marketing all about, and what's it going to do for your business? How are you going to reach customers for your

business? How is it different from traditional media, and how can the new and old work together to create a water-tight campaign that speaks its truth across every channel? You as an Entrepreneur now have the potential to reach thousands of people around the globe in just a few clicks. The potential is vast, that you might feel like you don't know where to start. This extensive, in-depth mentoring course takes you through all the basics, helps you explore the buyer journey and stay grounded in practise, keeping your business goals clear and attainable through perseverance and intelligent design.

The Buyer’s Journey

Five Marketing Functions

360 Digital Marketing Campaign

Marketing Functions and Buyer Journey Stages

Digital Marketing Concepts, Principles

Inbound and Outbound Strategies

Digital Media Examples

Traditional vs. Digital Marketing

Principles of DMI’s 3i Methodology

Digital Channels

Audience Research

Social Listening Platforms

Social Listening and Audience Research Tools

Principles of Digital Marketing every Entrepreneur must know

Competitive Research Platforms and Tools

Industry Trend Research

Digital Research

SMART Objectives

Cultural Research for your Business

Digital Research on your Business

Developing Objectives for your Business

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Connecting with the Customer


CONTENT MARKETING

Bene�ts of Content Marketing

Qualities of Effective Content

Types of Content

Content Alignment with the Buyer’s Journey

Community Management

Content Marketing Strategy

Social Listening

Competitor Content Analysis

Content Audit

Content Marketing Goals for Your Business

Content/Business Goal Alignment for Your Business

Customer Personas for Your Business

Content Topics for Your Business

Content Calendar for Your Business

Content Management Systems for Your Business

Content Stakeholders for Your Business

Content Types and Formats for Your Business

Content Tools for Your Business

Content Creation and Curation for Your Business

Content Creation Best Practice for Your Business

Brand Components for Your Business

Content Personalization for Your Business

Content Marketing Concepts and Strategy for Entrepreneurs

Content Marketing Concepts and Strategy for your Business

Creating and Curating Content for your Business

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rs™Are you looking for a mentor who can guide you through the essential aspects of Digital Marketing for your own Business? Or are you

looking for an expert in the Digital Marketing �eld which can skyrocket your Business to the next level? Digital marketing is fascinating and powerful because it's personal-oriented, yet also data-driven – you get to know how people think and see how and what they do. This module is about creating content that speaks to people, but also about sending it to the wide digital world at the right time and through the right channels. Best of all, you have the ability to see what works.

Developing a Content Marketing Plan focusing on your very own Business


SOCIAL MEDIA MARKETING

MARKETING

Bene�ts of Social Media Marketing for your Business

Social Media Marketer Responsibilities as an Entrepreneur

The Buyer’s Journey Stages

In�uential Social Media Platforms for your Business

Key Terminology

Campaign Tools Analysis on your Business

Facebook Tools and Analytics on your Business

Twitter Tools and Analytics on your Business

LinkedIn Tools and Analytics on your Business

Instagram Tools and Analytics on your Business

Snapchat Analytics and Campaigns on your Business

Best Social Media Account Practices for your Business

Facebook for your Business

Twitter for your Business

LinkedIn for your Business

Instagram for your Business

Snapchat for your Business

Community Techniques and Best Practices for Your Business

Content Sharing Best Practices for Your Business

Sharing Stories Best Practices for Your Business

Video Content Best Practices for Your Business

Hashtag Usage Best Practices for Your Business

Twitter Content Best Practices for Your Business

LinkedIn Content Best Practices for Your Business

Instagram Content Best Practices for Your Business

Snapchat Content Best Practices for Your Business

Campaign Set-up for your Business

Facebook and Instagram Business Manager for your Business

Twitter Ads Manager for your Business

LinkedIn Campaign Manager for your Business

Snapchat Ad Manager for your Business

Key Social Platforms for Digital Marketing

Developing Data-Driven Audience and Campaign Insights

Setting up a Social Media Experience for your Business

Growing and Engaging your Audience

Creating and Optimizing Social Media Campaigns for your very own Business

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rs™It's not just social media marketing, it's a great, warm, enjoyable social media experience for your audience. Your brand needs to ring loud and

clear across all the right platforms, and we're going to show you how in our Mentoring Program. In addition, getting your brand to make an impression on the various social media channels and forums helps you gain better income through greater visibility and exposure. Digital Marketing can help you achieve a much better return on investment with the minimum resources available. Learn how to grow your Business and get your community involved in your business offering. Give these people more to care about. We will guide you through paid marketing and our Mentors will teach you how to get deeper insights to bring out the full potential of your very own Business.


© the digital marketing institute.org

PAID SEARCH (PPC) USING GOOGLE ADS

Paid vs. Organic Search

Customer Use of Search Engines

Paid Search Bene�ts

Elements of Paid Search Campaigns

Advertising Budget Management

Google Ads Bidding

Google Ads Bid Simulator Tool

Optimize Paid Search Campaigns

Google Ads Editor

Google Ads Manager Account vs. Child Account

Google Ads Best Practice

Google Ads Account Elements

Paid Search and SEO Keyword Research

Google Ads and Paid Search Campaigns

Paid Search KPIs

Conversion Tracking

Success Metrics

Google Analytics Measurement

Google Analytics and Search Console Reporting

Fundamentals of Paid Search

Search Campaign Management on your Business

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rs™This is fundamental for Entrepreneurs. You need to make your products more visible to a large number of people. Paid Search (PPC) using Google Ads

gives you the platform to make the most of its interactive, intrinsic properties and increase sales. This offers you as an Entrepreneur a number of incentives to help strengthen your position in the webspace. Which increases your sales, reduces your acquisition costs and greatly improves your pro�t margin. When you examine the importance of Digital Marketing to your business, never underestimate the power of PPC and display advertising. Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

Paid Search Campaign Creation with Google on your Business

Paid Search Campaign Measurement focused on your Business


© the digital marketing institute.org

DISPLAY AND VIDEO ADVERTISING AS AN ENTREPRENEUR

Key Concepts, Bene�ts and Value

Key Advertising Platforms

Advertising Buying Mechanisms

Strategy Objectives on your Business

Google Ads Display Ad Campaign

Responsive and Non-responsive Ads

YouTube Channel and Google Ads Linking

Standard Video Ad Campaigns

YouTube Ads

Google Ads Manager Account vs. Child Account

Google Ads Best Practice

Google Ads Account Elements

Paid Search and SEO Keyword Research

Google Ads and Paid Search Campaigns

Key Display Campaign Metrics

Video Campaign Metrics

Performance Analysis of Display Campaigns

Performance Analysis of Video Campaigns

Impact Performance Analysis

Campaign Optimization

Google Display Network Campaign Types

Ad Formats and Sizes

Targeting Types

Audience Targeting

Contextual Targeting

Advanced Google Ads Features

Con�gure Ad Exclusions

Remarketing Options

Bidding Strategy

Fundamentals of Display and Video Advertising

Creating Display and Video Campaigns with your Business

Creating and Managing your Business YouTube Channel

Measurement and Optimization for your Business

Google Display Network and Video Ad Formats

Targeting Display and Video Campaigns specialized on your Business

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rs™YouTube. Because we have eyes to see. Online Video Advertising is a unique opportunity for your Business. Efficiently used, Video Advertising can

help build trust to your end users. In addition, it makes it easier for customers to connect and engage. YouTube is the second largest online search engine that offers Businesses a gigantic platform for viewers to access. In addition, trust plays a major role in customer acquisition. By building a relationship with clients, you can build an edge over the rest of the competition and build a base for your customers. Learn how to set up, manage, analyze and optimize a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at to bring your Business to the next level.


EMAIL MARKETING

Key Concepts

Inbound Email Marketing

Legislation and Regulations

Key Strategy Principles

Email Service Providers

Contact Databases

Email Campaign Creation

Delivery Factors

Delivery and Placement Challenges

Campaign Management Best Practices

Email Writing and Design for Your Business

The Buyer’s Journey Alignment

Subject Lines

Copy Essentials

Design Best Practices

Call-to-Actions (CTAs)

Image Best Practices

Test Components

A/B Testing on your Business

Key Campaign Measurement Metrics

Optimize Open and Click Through Rates

Mobile Optimization

Bounce Rates and Unsubscribes Marketing Automation

Bene�ts of Automation Tools

Key Process Building Blocks

Email Marketing Fundamentals for Entrepreneurs Creating an Effective Email Campaign concentrated on your Business

Email Design for your Business

Connecting with your Customers

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rs™Are email lists still relevant? Oh yes. An email is a post, sent to your virtual home address so it’s important - but do it right so that email gets

opened and starts your target on a click-through journey of discovery. Email marketing remains one of the most efficient ways to market your brand online. The most important feature is that it helps you grow your network and create a list of potential customers that can be reached for conversion. For an Entrepreneur like you, it's very useful in connecting with your focus group, increasing your brand credibility and helping you create innovative ways to connect with your consumers. Also see how it can all be automated for max efficiency. And let’s not forget the all important regulatory stuff.


WEBSITE OPTIMIZATION

Website Optimization and SEO

Optimization and Digital Marketing Strategy

Design, Construction, Maintenance and Optimization in a Marketing Context

Key Components of Web Design

Web Design Principles

Mobile-First Design and SEO

Copy Best Practice

A/B Best Practice Testing

Website Hosting Options

WordPress.org Setup

WordPress Themes

UX and UI Design, Bene�ts and Principles UX Assessment

User Experience Improvement and User- Centered

Design Methods

Key Optimization Performance Factors Website Metrics and Developing Insight

Website Monitoring

Evaluation Tools

Implement Monitoring and Optimization Best Practice

Web Design and Website Optimization of your Business

Design Principles and Website Principles

Publishing a Basic Website for your Business

User-Centered Design and Website Optimization for your Business

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rs™Want to rank well in today's search results? Then you need to optimize your Business website. But what's really important today? What

makes a winning website in the entrepreneurial world? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.


ANALYTICS WITH GOOGLE ANALYTICS

Insight Types for Digital Marketers

Analytics Tools for Data Collection

Insight Types for Digital Marketers

Analytics Tools for Data Collection, Measurement and Analysis

Google Analytics Bene�ts and Limitations

Analytics Reporting Terminology

Legal Requirements, Responsibilities and Best Practice

Creating and Con�guring a Google Analytics Account

Account Setup for your Business

Tracking Code Installment

Key Settings and Navigational Functions

Account Settings and Filters

Bene�ts and Risks of Sharing Access

Linking Google Analytics and Other Tools Setting Goals with Google Analytics

Setup Goals

Match Website Activity to your Business Goals

Use Goal Funnels to Analyze Customer Conversion Journey

Campaign Types

Audience, Acquisition, Google Ads, Behavior,

Events and Conversion Reports

Multi Channel Funnels Reporting

Analyzing and Recording Google Analytics Data

Track Traffic Changes in Real-Time

Custom reporting, Annotations and Custom Segments

Standardized Data Process

Web Analytics Fundamentals for Entrepreneurs

Measurement and Analysis Monitoring your Business Campaigns with Google Analytics Reports

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Be all seeing, all knowing. Data Analytics is probably the most important facet of digital marketing that gives Entrepreneurs like you a strong edge over traditional marketing methods. With Google Analytics, you as an Entrepreneurs can successfully measure the performance of your product or service. This helps you gain a better understanding of your position in your speci�c market. You can strategize marketing tactics to increase your traffic, gain more leads, interact and feed them into conversions. Analytics help Business owners to change their strategy whenever they want to align their business needs which results in more targeted focus. This module helps you unleash the awesome capability of data. Discover what your customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. And we also cover the legal stuff because with that thrilling, addictive power comes responsibility.


DIGITAL MARKETING STRATEGY FOR ENTREPRENEURS

Common Business Objectives and Campaign Expectations

Identify and Distinguish KPIs

Past Performance and Industry Benchmarks for Forecasting

Regular Performance Reviews Digital Strategy Research

Key Research Activities

Research Mapping

Strong Research vs. Potentially False Reports

Owned, Accessed and Desk Research

Audit Factors

Audience and Competitor Research

Social Listening Study

Creative vs. Media Brief

Strategy Objectives

Optimize Channel and Budget Mix

Media Planning for Paid Channels

Key Campaign Components

Stakeholder Communication Tools

Digital Marketing Strategy Best PracticeKey Creative Strategy Ingredients

Maximize and Repurpose Creative Output

Content Strategy Elements

Creative Format Speci�cations

Setting Strategy Objectives and KPIs for your Business

Executing a Digital Marketing Strategy expertised on your Business

Communicating a Digital Marketing Strategy for your BusinessDeveloping a Creative Strategy for your Business

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We give you capability, in�uence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high-performance sports car round and round in circles on your way to the corner shop. That’s why, in this Mentorship Program, we tie it all together with a Strategy module. Once we have decided on your marketing strategy, we will draw up a marketing plan for your Business to determine how to implement and evaluate the success of your marketing strategy. Have a big and clear vision of where you really want to go with your business, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

Without the right marketing it's virtually impossible to consistently boost your Business growth as an Entrepreneur. However, �nding the right strategies to market your Business is often like rocket science. How are you going to get your message to the right audience and do it effectively?

Core Digital Marketing Strategy Components

Strategy Purpose

Strategy for plan communication

Digital Marketing and Digital Media

Resource Mapping

Budget Planning

ROI and Success Metrics

Digital Strategy Fundamentals for Entrepreneurs


1-(888) 955-9155 [email protected]

INTERNATIONAL Institute OF Digital Marketing Certification Tracks™

digital marketing master for entrepreneur mentoring program

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