digital marketing in financial and banking industries
DESCRIPTION
An outlook of Digital Marketing and Social Media in the banking and financial industries. Who Am I ? An enthusiastic Digital Marketer learner at one of the Digital Social Media Agency in Jakarta Find me in Linkedin: http://linkd.in/ZYjJQW Twitter : http://bit.ly/13YTcpQ Find Muhammad Azhar " The Designer " Twitter : http://bit.ly/XeQwgKTRANSCRIPT
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DIGITAL MARKETING IN FINANCIAL AND BANKING INDUSTRIES
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Table of ContentTABLE OF CONTENT
Bank from time
to time
Market Insights
Study CaseBest Practices
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THE EVOLUTION OF BANK
1.0Correspondent
Banking
2.0Transaction
Banking
3.0Collaborative
Banking
Mid 1970s Late 1990s Mid 2010s“Automated the telex” “Make it more efficient ” “Banking made simple” - Long list of correspondents sign of importance-About automating the telex with large network of banks
-Created smaller networks-Centralised global transaction
-Customers triggers banking service -Integrated with client channel and customer service provider
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Banking is no longer something you go to but rather something you do
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This makes banking is no longer banking that we used to know
Do bank
ing w
ithout
a bank
(build
ing)
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Something that they do mobile, anywhere and anytime
Bank 3.0
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MARKET INSIGHTS
-Customer wanting a seamless banking experience
-A non banking institution can do what a bank do
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Its not just the change of the technology that the banks are facing, but also the shifting CUSTOMER BEHAVIOR
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Facebook and twitter ALONE its just the tips of the iceberg..
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STUDY CASE
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OVERVIEW IMPACT
-AMEX and twitter let you pay with a hashtag. Which will made AMEX twitter account a shopping cart
-Good endorsement by the twitter users and consider as an inovative bank-Opening a new streamline of B2B partnership
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OVERVIEW IMPACT
-The bank would like to re-educate the market about the financial matters due to the economic downturn. They do live streaming financial talk show through facebook
- A significant growth on the number of fans and an increasing number of engagement due to great amount of discussion during the live streaming show
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OVERVIEW IMPACT
-Chase want to generate awareness towards its presents in online community by having a sweepstakes for those who LIKE their fanpage
- A significant growth on the number of fans and the growth of the fans surpass other banks
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OVERVIEW IMPACT
-The enable users to linking their bank account to facebook profile. The users could buy airtime, SMS Bundles or data bundles from their bank account synced facebook profile
- On 2012, South Africa is the home of 4,7 millionsand 150,000 out of them are FNB fans and most of them are customers
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OVERVIEW IMPACT
- Bank of wachovia explain and serve their customers through DM on twitter whose having a hard time with online banking and other related financial products
- This create Wachovia twitter account as a credible channel of sources information for the customers
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BEST PRACTICE
Bank 3.0
Social Networks
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THANK YOUPresented by Designed by
@andrewjgunawan
andrewjasongunawan.com
Jakarta
Indonesia
@ayieazhars
ayiesinaga.deviantart.com
Jakarta
Indonesia
Saturday, March 16, 13