digital marketing fundamentals - digital marketing...learning the fundamentals and core concepts of...
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Digital marketingFundamentals
Basic Class
Willard Muzaeni Chengeh Madondo
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Digital marketing
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THE ACT OF
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Generally considered synonymous with:
• Online Marketing
• Internet Marketing
• E-Marketing
• Electronic Marketing
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Digital Marketing Common Areas
• Search Engine Optimization (SEO)
• Search engine marketing (SEM)
• Content Marketing
• Social Media Marketing(SMM)
• Pay Per Click (PPC)
• Affiliate Marketing
• Native Advertising
• Marketing Automation
• Email Marketing
• Online PR
• Inbound Marketing
IMPORTANT NOTE
• Don’t be confused by these
terms.
• We will cover them in detail in
our next modules
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Digital Marketing vs Traditional
Traditional Digital
Hard to measure Measurable
Targeted No direct interaction
Permanent Constantly evolving
Expensive Relatively cheaper
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Test Yourself
•Define what is Traditional Marketing and give example.
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So ……In the old days
Let’s rewind a bit
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Marketing meant Interruptingcustomers
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Customers received messages whetherthey wanted to or not
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On these Traditional
Advertising channels
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What has changed now?
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FAMILY
FRIENDS
NEWS & EVENTS
ENTERTAINMENTCUSTOMERS
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• The way we access information
• The way we communicate
• The way we choose and buy products
and services
What Changed is
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• Channels
Mobile
display
websites
Using these
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THANK YOU