digital marketing frontier ... for death care operations
DESCRIPTION
This is the presentation I am keynoting on Monday, June 8 @ at the North Carolina Cemetery Association's annual convention. The presentation is full of practical and extremely targeted information specifically for cemeteries seeking to climb aboard the digital marketing train for improved market positioning, communications and outreach.TRANSCRIPT
• One third (35%) of American adult internet users have a profile on an online social network site, four times as many as three years ago
– 75% of online adults 18-24 have a profile on a social network site
– 57% of online adults 25-34 have a profile on a social network
– 30% of online adults 35-44 have one
– 19% of online 45 to 54 year olds have a profile
– 10% of online 55 to 64 year olds have a profile
– 7% of online adults 65 and older have a profile
Courtesy of Pin Stripe Marketinghttp://www.pinstripemarketing.com
Does your marketing point everyone to the home page? Can you capture registration data? Can you measure results from each campaign? Can you see which leads from which campaigns converted?
Courtesy of CrownPeak: Primer On Landing Pages
In summary
• now is the time to do marketing differently by thinking differently and embracing innovation
• mobile, social, email, display, and search marketing will increase exposure and market position
• don’t be afraid to take some risks and try something new• aim to attempt, at the very least, one or two things by or
before the end of the year
Special thanks to:Pin Stripe Marketing
www.pinstripemarketing.com
Tom Bowling @ Ivy Hill Cemeterywww.ivyhill.org
Nick Tempe @ webCemeteries.com