digital marketing for greek-australian businesses ver en1.1

Digital Marketing for Greek-Australian [email protected]: En.1.1

“Digital Marketing for Greek-Australian businesses”

Nick KagelarisGeneral Manager

OKNetTV Pty Ltd

mailto:[email protected]


Nick Kagelaris

He was born in Sydney at Newtown in 1962.

He has more than 30 years experience in computing and internet as well as in applications development.

He has studied in Australia (i.e. Master’s in Information Systems at the UNSW)

Also, he studied in Greece (i.e. Master’s in Business Administration at the Athens Uni. Of Economics &

Business).

After 22 years of IT experience in Greece, he came back to Sydney aiming to offer in the Greek community.

At the beginning of 2014 he established OKNetTV Pty Ltd which is focused on Digital Marketing services

using its own websites as well as social media.

In April 2014 he introduced GreekTV247 (greektv247.com) the first internet based TV channel for the Greek-

Australians. From this channel they are able to watch on demand programs from Greece and productions from

the Greek community in Australia. Also, they are able to upload their own video content.

In May 2015 he introduced GreekAustralianDeals.com.au which is the e-shop which promotes Greek-

Australian businesses in the Australian market.

.



Advertising in Media(Radio, TV, newspapers, magazines)

Nowadays the traditional forms of media advertising has been changed.

The Greek newspapers shrink and many of them close down, because the readership

reduces daily.

Greek-speaking TV channels does not exist in Australia.

The Greek-speaking radio stations have mostly retirees as listeners and their number

decreases every year.

The internet is the main means of information from mobile phones, tablets, laptops and all

ages, kids and 60+

Few people, mostly over 60s, are they not using the internet.

.



What is Digital Marketing or Digital advertising;

Today, if you run a business and you're not on internet then "you don't exist". In other words, if

someone is searching for something similar to what you do he must be able to find you in the net.

At the same time you should be able to serve your customers from internet as well.

Digital Marketing is the advertising you do on internet in order for the world to learn about your

business and buy your products or your service.

On internet you are able to have any form of advertising, namely video, audio, photographs and

text.

Digital advertising is considerably cheaper than it costs in the traditional media and the result is

always better and measurable !!!



Digital Marketing in Australia

Did you know that in the year 2014 Australian companies spent 4.6 billion dollars to advertise in

the market via the internet?

This amount was higher by 16% from the previous year!

Source

http://www.iabaustralia.com.au/



How to start with Digital Marketing?

A few years ago it was relatively simple to advertise on internet. The most important thing

was Google to know your business and to bring it in first page of any search results of a user

looking for something similar to what you do.

But today things have advanced a lot and now there are major social networks and many

smaller websites which however collect specific audience which would be interesting for your

business.

.



Get an experienced consultant

So if you want to advertise with the right way on the internet and not wasting your

money you need an experienced consultant.

The consultant will design for you a Digital Marketing strategy for your own needs

and will undertake to implement it for you.

.



What we do for you

We will design an advertising campaign according to your needs which will aim to bring you new

customers.

New customers will come to your business

by making it known on social networks using advertising with video and photos and other

techniques of "indirect" advertising.

by connecting your business to GreekAustralianDeals.com.au which promotes Greek-

Australian businesses in the Australian market.

.



Main advertising tools

We connect your business to GreekAustralianDeals.com.au from

which you can sell products or services or tickets or reservations. Also

from there, you can find those who are looking Greek-Australian

businesses.

The GreekTV247.com is a video-on-demand channel from which

thousands of Greek-Australians watch Greek video content. In this

channel your video spot will be shown.

Facebook is the most important social network in which we have built

deep expertise on how to use the tools to create your Page (Page),

user groups (Groups) and publications flow (posts). All this is done in

such a way as to direct new customers to your business.

… other tools are following.



Additional tools

Social networks

LinkedIn

Instagram

Twitter

Google

Search engine

Google Ads (AdSense)

Facebook

Facebook ads



Our services

We create promotional material for your business, i.e. photos, videos which we use in social

media (Facebook, etc.) together with our own websites (GreekAustralianDeals.com.au &

GreekTV247.com) for your promotion.

We provide you space in our marketplace GreekAustralianDeals.com in order for you to,

sell your products or your services.

publish your deals in the form of discount coupons.

sell electronically if you are a company in the entertainment industry.

serve your customers with reservations if you are a restaurant, for example.

We could also develop your own e-shop.

Finally we can discuss every one of your needs about using the technology.



How many customers will see me?

Within the social networks (Facebook, LinkedIn, Instagram, Twitter, etc.) we have created

vast networks of people so your ad will reach several thousands of them.

Our own websites (GreekAustralianDeals.com.au & GreekTV247.com) are used from 2000-

3000 visitors and this number increases on a daily basis.

If we create your own website or e-shop we can bring it in the top positions of a search on

Google.

Thousands of people will learn & use your business, in a very short time!



How much will it cost?

There are three different plans.

Plan 1: FREE

We connect your Facebook Page to GreekAustralianDeals.com.au and you are able to sell your

products and/or services in the form of Discount Coupons.

We connect your Facebook Page to GreekAustralianDeals.com.au and we provide you space for

selling your products, your services, tickets etc. You manage your products by yourself and make our

profit from an agreed commission plan.

Plan 2: $50/week

We develop your Facebook Page using our expertise.



You are able to directly sell and manage your products, services, tickets. We teach you the promotion

techniques which you do by yourself.

Video spot one minute long is shown in GreekTV247.com (video production not included).

Video spot one minute long is shown in GreekAustralianDeals.com.au (video production not

included).

More plans follow.



How much will it cost?

Plan 3: $75/week

We develop your Facebook Page & Group using our expertise. We also take over their

management and we increase the number of members in your group, and we make at least 3 posts

per day for creating business awareness. All these are done in such way to lead people in your

business.



You are able to directly sell and your products, services, tickets. We take over the

products/services management and the promotional activities on a daily basis.

Video spot one minute long is shown in GreekTV247.com (video production not included).

Video spot one minute long is shown in GreekAustralianDeals.com.au (video production not

included).

Finally there is the possibility to make a custom plan according to your needs.



Contact us

For more information contact us.

Email: [email protected]

Mobile: 0468 495 111

Facebook: https://www.facebook.com/nick.kagelaris



https://www.facebook.com/nick.kagelaris

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