digital marketing for business growth
TRANSCRIPT
FOR BUSINESS GROWTH
What is Digital Marketing?
Digital marketing is an umbrella term for the
targeted, measurable, and
interactive marketing of products or services
using digital technologies to reach and
convert leads into customers and retain
them.
Digital marketing allows you to more effectively target your
desired market, so you can reach out to an already receptive
audience who is primed to be interested in what you have to
offer. Through digital media, especially social media, brands
can interact directly, and can foster a deeper emotional bond
with customers.
Why is digital marketing so important? Because it is
not only a rapidly growing force in the current
marketing playing field, it is set to be the future of
marketing, and it seems likely that digital media will
soon replace more traditional forms altogether.
The facts are that digital methods of communication
and marketing are faster, more versatile, practical and
streamlined, so it is perhaps unsurprising that once
the technology became available we began quickly
moving into the digital age.
Why Digital Marketing it necessary for business growth?
More Cost-Effective than Traditional Marketing
Measurable Results
More Customizable hence generate more Better Revenues
Facilitates Interaction with Targeted Audiences
Why Companies should go for Digital Marketing? (1/2)
Builds Brand Reputation
Better ROI for Your Marketing Investments
Earns People’s Trust
Entices People to Take Favorable Action
Why Companies should go for Digital Marketing? (2/2)
DIGITAL MARKETING CHANNELS ‘’GO WHERE YOUR AUDIENCE GOES’’
As the face of your company, your website design needs to
be professional, clean, and easy for all visitors to navigate.
When designing your website,
focus on:
• Including calls to action on many pages so viewers are
continually thinking about what your company can do for
them.
WEBSITE DESIGN
• Optimizing the site on all browsers, including those on smart phones. The percentage
of people who surf the web on smart phones and tablets is growing. In fact, 25
percent of mobile Web users never or infrequently use the desktop to search the web.
• Incorporating relevant keywords naturally to help your search rankings.
Statistically, companies that blog get 55% more visitors to
their websites than companies that don’t blog. Therefore,
your website should include an integrated blog, which
helps you provide customers with useful, relevant
information.
When creating a blog, ensure that it is:
BLOG
• Easy for readers to subscribe through RSS and email.
• Easy to share through social media.
• Easy to interact with you by commenting on posts.
Many potential customers start at the search engines
when they need what you sell. To be found, you must
use search engine optimization techniques to help your
website, blog, and social media accounts rank high in
the search engines.
SEARCH ENGINE OPTIMIZATION (SEO)
Follow these steps in your marketing strategy:
• Make sure each page of your website is optimized for the search engines
• Research specific keywords that people most commonly search for in your industry.
• Use these keywords on your website and through social media.
• Include long-tail keywords specific to your market, which are one of the keys to ranking
well on search engines.
Because you can’t always keep your website on
people’s minds, email marketing is a great way to
stay in front of your customers.
EMAIL MARKETING
Pay attention to:
• Creating a quality design for your email
template so it ties in with the look and feel of
your website, completing a comprehensive
marketing strategy.
• Providing useful, relevant
information through email on a regular basis
to help you convert potentials into customers.
Facebook, Twitter, Linkedin, YouTube, and Google+ are not
just for individuals. They have several major advantages for
businesses:
• Provide an opportunity to create a community around
your company through interaction with the people who
are interested in you.
SOCIAL MEDIA MARKETING
• Help you remain on people’s radars by posting status updates, media, blog posts,
and information about your company regularly.
• Allow you to reach exponential numbers of people at a very minimal cost because
of the viral nature of these networks.
The competition for visibility in the search results is fierce, which is all the more reason
that big brands should stake their claim as a presence to be reckoned with online.
Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for
your brand on the results page — and if you’re not there, your competition surely will be.
PAY PER CLICK (PPC)
PPC Matters To Big Brands, And It Drives Revenue
Here are five reasons why PPC marketing is worthwhile:
• You only pay when an interested person clicks.
• You set your budget to control costs.
• You can reach your target consumer at the right time with the right
ad.
• Unlike organic search, PPC can show results very quickly.
• PPC data can inform your other marketing channels.
Measuring the results and trends of your website, blog,
email campaigns, search engine ranking, and social media
reach plays a crucial role in any online marketing strategy.
ANALYTICS
The most important metrics to measure include:
• Website: Site visitors, page views, pages per visit, average time on the site, bounce
rate, top landing and exit pages, top content, leads & conversions.
• Blog: Subscribers, views / visitors, conversions, comments, clicks, rank, inbound links,
social media shares.
• SEO: Page rank, # of indexed pages, # of inbound links, # of keywords sending traffic to
your site, long-tail keyword rank & opportunities.
• Email Marketing: # sent, bounces, spam reports, opt-outs, opens, clicks, forwards.
• Social Media: # of likes, followers, connections, etc., growth, engagement, momentum,
results.
DIGITAL MARKETING STRATEGIES
Conversion• Website Design• Content• UI• Offerings
Acquisition• SEO• SMO• SMM• PPC• Content Marketing
Retention• CRM• Customer Services• Facilities
Analysis• Web Analysis• ROI• Analytics
To Attract , Acquire, Retain & Analyze your customers plan an effective Digital Marketing strategy. Consider various stages on customer interaction in the entire marketing process.
Ms.Nachiketa Soni
Ecommerce Consultant | Digital Marketer
Email: [email protected]
Skype: Nachiketa.soni | Twitter: @NachiketaSoni
LinkedIn: https://in.linkedin.com/in/nachiketasoni