DIGIGYAN.IN

LEARN A - Z OF DIGITAL MARKETING

WITH US!

DIGITAL MARKETING

CERTIFICATE COURSE

Digital marketing is also known as web marketing or internet marketing. It deals with the marketing of

products or services using internet. The emerging e-commerce trends as seen in companies as Flipkart,

Amazon, and numerous similar companies have grown very fast in recent past years.

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OPPORTUNITY FOR

MARKETING

PROFESSIONALS

This has provided opportunity for marketing professionals, professionals in different areas of services, and

business owners to use digital marketing in their areas of business and job functions. This course is aimed at

providing the skills in the Digital Marketing area for senior level executives across business functions,

marketing executives, professionals like doctors, trainers, consultants, etc.

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COURSE SYLLABUS

The course outline of the program – Digital Marketing

Certificate Course is provided below.

Module 1 – Introduction to E-Commerce and Digital Marketing Module 2 – Search Engine Optimization (SEO)

Module 3 -Search Engine Marketing (SEM), PPC and Google Adwords

Module 4 -Social Media Marketing (SMM)

Module 5- Email Marketing: What is Email Marketing

Module 6 -Web Analytics and Google Analytics

Module 7- Content Marketing and E-Commerce Strategy

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OUR COURSES

Our Courses are Comprehensive ,100 percent Industry-Relevant having Latest

Curriculum, based upon current industry requirements as well as Future skill requirements. Our courses are IAMAI certified.

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INTRODUCTION TO E-COMMERCE

AND DIGITAL MARKETING

Introduction to Electronic Commerce ; Impact of Electronic Commerce; Market forces driving E-Commerce; Understanding Traditional Marketing and Digital Marketing; Digital Marketing Process; Digital Marketing tools and its techniques; Trends in Digital Marketing.

SEARCH ENGINE OPTIMIZATION (SEO)

Learn How Search Engines Work; Functions of a Search Engine; Understanding Google Page

Rank; Introduction to Search Engine Optimisation; Design and Architecture of a website; Keyword

Research and planning; On page Optimization techniques; Off page Optimization techniques;

Useful Tools for SEO; Measuring your SEO strategy.

SEARCH ENGINE MARKETING (SEM), PPC AND

GOOGLE ADWORDS

Introduction to Inorganic search results and Search Engine Marketing; Introduction to Google Adwords; Adwords

Account Management; Navigating the Google Adwords; Keyword Research in Adwords; Creating Ads in Google

Adwords; Understanding Match types; Learn different targeting options in Adwords; Creating and Managing your

First Ad Campaign; Adwords Reporting and understanding Reports.

SOCIAL MEDIA MARKETING (SMM)

Why care about Social Media?; Getting Started with Social Media; Social Media Channels; Understanding Facebook

Marketing; Understanding Twitter Marketing; Understanding LinkedIn Marketing; Understanding Youtube Marketing;

Reputation management on social media; Measuring your Social Media Strategy through Social Media Analytics.

WEB ANALYTICS AND

GOOGLE ANALYTICS

Introduction to Web Analytics; Defining Goals and Conversions; Understanding data;

Understanding Segmentation; Introduction to Google Analytics; How does Google

Analytics work?; Setting up Google Analytics Account; Goals and Actionable Insights

into Google Analytics; Understanding Reports in Google Analytics.

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CONTENT MARKETING AND

E-COMMERCE STRATEGY

Introduction to Content Marketing; Develop your Content marketing strategy; Platforms for

content marketing; Content for Viral marketing; Word of mouth marketing through content

marketing; E-Commerce marketing strategy using content marketing; Emerging trends in

Digital Marketing: Affiliate marketing, Inbound marketing, Mobile and Apps Marketing.

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WHY JOIN DIGIGYAN?

HIGH IN-DEMAND COURSES & TRAINING: We provide opportunities for Top-in-

Demand Industry careers.

INDUSTRY-RELEVANT: Our Courses are 100 percent Industry-Relevant. We provide Latest

Curriculum, based upon current industry requirements as well as Future skill requirements.

CERTIFIED COURSES: Our courses are certified by Internet and Mobile Association of India

(IAMAI), the most respected trade body in Internet domain in India. You would get Certificate from IAMAI

& DigiGYAN that is industry recognized. And much more..

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DIGIGYAN.IN

LEARN A - Z OF DIGITAL MARKETING

WITH US!

www.Digigyan.in