Digital Marketing Innovation

Employing Social Media & Engaging Customers

September 19 & 20, 2013 Hotel Nikko, San Francisco, CA

Keynote Speakers

F TI L

Confirmed Speakers• Vice President, Global Digital Marketing, Hasbro• Director, Social Strategy & Marketing, SalesForce• Director, Mobile & Store Digital Marketing, Sephora• Vice President, Marketing, Turner Sports• Director, Global Marketing, Google+• Senior Director, Digital Marketing, Hard Rock International• Vice President, Digital Marketing, BET Networks• Vice President, Digital Marketing, CNN• Managing Director, Marketing, American Student Assistance• Director, Digital Marketing, Roc Nation• Senior Director, Digital Marketing, Capitol Records• Vice President, Digital Experience & Marketing, American Express• Vice President, Digital Strategy, AARP Services• Chief Marketing Officer, Story Worldwide• Director, Digital Marketing, Scotiabank• Director, Digital Marketing, Sears Holding• Vice President, Digital Strategy, Alex and Ani• Manager, Digital Marketing, General Mills

Past Delegates Include

• VP, Strategy, Walt Disney Studios

• VP, Corporate Strategy, PayPal

• VP, Customer Campaigns, AMEX

• Director, Strategy, Ebay

• Director, Strategy & Planning, Best Buy

• Senior Director, Strategy, Boeing

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

F TI L

Effective marketing strategies are central to business success. In the modern business environment technological developments and the advances of globalization have created unparalleled opportunities for businesses to expand their markets. But new opportunity has opened the door to new challenges.

This summit will focus on the solutions offered by innovative digital marketing campaigns. It will comprise of learning objectives, illustrated intermittently with a number of exploratory case studies, to include:

• Methods designed to deliver the most effective impact on your business through effective digital marketing planning.

• Tactics to optimize the role of Strategic Management in your organization.

• Learning how to transform the way you set strategy, align resources & effectively execute to deliver superior business outcomes with speed and scale.

• The essential balance between strategy formulation and ensuring flawless execution.

About The Summit

Speaker Information

Jeff Mirman currently serves as vice president of marketing for Turner Sports.  In

this role, he is charged with strategic marketing and planning for Turner Sports’ television sports properties, which includes the NCAA Division I Men’s Basketball Championship, NBA, MLB, NASCAR and professional golf, as well as developing the brand vision for the division’s online and mobile destinations which includes NCAA.com, March Madness Live, PGA.com, and Bleacher Report. In addition, Mirman oversees marketing of the NBAD (NBA Digital) portfolio, featuring NBA TV, NBA.com, NBA League Pass, NBA League Pass Broadband, NBADLeague.com and WNBA.com. Based in Atlanta, he reports to Christina Miller, senior vice president, Turner Sports Strategy, Marketing and Programming and general manager of NBAD.

Jeff MirmanVice President, MarketingTurner Sports

Mirman comes to Turner Sports from Starwood Hotels and Resorts where he was director of brand integration, mobile strategy and interactive marketing, overseeing brand marketing and interactive media.  He led Starwood’s global strategy for mobile applications, as well as the strategy for Sheraton.com which created a unique, branded consumer experience and created a global merchandizing program. 

n his previous marketing roles, he has served in various capacities such as vice president of the Beyond Interactive Advertising Agency, where he was a part of the senior leadership team responsible for defining overall company strategy and direction. He was also online marketing director for Leading Hotels of the World, establishing and executing a formal online marketing strategy. Earlier

Victor leads the Hasbro Global Digital Marketing group responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Playskool and others. In his role he drives all digital strategies and activations within the web, mobile, social and digital media. Prior to, he was Senior Vice President of Marketing at Digitas and led the relationships for brands such as, Goodyear, Buick, GMC, Harley-Davidson, Pontiac, IHG, OnStar, Saturn and GM Branded Entertainment. In addition to CRM, digital strategy and promotions, he worked on key partnerships with NASCAR, Marvel, NFL, Bravo, The Apprentice, NCAA, Maxim, Sports Illustrated, Jimmy Kimmel Live, The Oprah Winfrey Show, MTV,

Victor LeeVP, Global Digital MarketingHasbro

Survivor, Transformers The Movie, The Jonas Bros, Glee and Live with Regis and Kelly which have won awards from The Pro Awards, The Reggies, The Effies, MIXX, MITX, and Cannes Lions.

Prior to Digitas, he was Vice President, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements.

In 2012 he was awarded Top 40 Under 40 by Brand Innovators. Currently serves as a Board Director for the Brand Activation Association and Advisory Board Member for Brand Innovators.

Victor is a Boston native and a graduate of Boston College.

Raja Shankar heads Scotiabank's international digital marketing team. He holds an MBA from Rotman School of Management - University of Toronto and has previously worked at various high profile Canadian organizations such as CHUM (now part of CTV), Corus Entertainment, Cineplex Entertainment, Canwest (Postmedia), Sun Media, and was also briefly involved in a Social Media start-up company.

At Scotiabank, Raja is responsible for the overall strategy and execution of both regional and local social media initiatives for 27 countries in the Caribbean, Central

America and Latin America where Scotiabank operates. Raja spends more and more time building relationships with the countries to fine tune the corporate social and digital media strategy to align with local culture and customer needs.

In addition to being involved with Scotiabank's sponsorship and philanthropic initiatives in the countries, Raja is also personally involved in local Scotiabank's charitable initiatives such as the United Way and Juvenile Diabetes Research Foundation.

Raja ShankarDirector, Digital MarketingScotiabank

Marvin is currently the Global Marketing Director for Google+. He leads a team that is focused on the positioning, promotion and driving of community and brand engagement across the entire Google social platform, giving people a place to share with the people they love and explore the things they’re into. Since 2011, highlights have included the “That’s a plus” campaign, Google+ Stories, epic Hangouts with icons including the Dalai Lama, President Obama, and Alicia Keys, redefining the Runway with Topshop and helping build the “fastest growing network thingy” in history.

He joined Google in 2010 as the Senior Marketing Director for Google Asia Pacific, which includes Japan, Greater China, Korea, Australia, India and Southeast Asia. In that role, his team led the charge in showing consumers how Google products can make life simpler and more fun, while

also working with businesses to inspire them on how digital marketing can help them grow.

Prior to Google, Marvin has 15 years of experience in both sports and youth marketing, most recently a 7 year stint at Nike where he led marketing efforts for Greater China, Japan and Korea as well as strategic global projects like NIKEiD and NIKE+. His career includes work in strategy, marketing and general management, involving brands like Nickelodeon and Reebok as well as internet start-ups that list Michael Jordan, John Elway and Benchmark Venture Capital as investors.

Marvin ChowDirector, Global MarketingGoogle+

Derek Van Nostran is vice president of digital marketing for CNN. In this role, he is responsible for strategic consumer marketing efforts for CNN Digital properties. He also leads the team tasked with developing marketing programs aimed to drive consumer adoption and increase brand engagement. He joined CNN in 2012, and is based at CNN’s global headquarters in Atlanta. Van Nostran reports to

Derek Van NostranVice President, Digital MarketingCNN

Susan Grant, executive vice president of CNN News Services.

Before joining CNN, Van Nostran worked as vice president of brand strategy for the Weather Channel and managed the consumer marketing team responsible for branding the network as well as the digital platform and mobile products. During his tenure, he oversaw integrated strategic marketing partnerships with various high-profile brands. Van Nostran has also held leadership positions at LastMinuteTravel.com and TMP Worldwide.

Michael Pukownik is a Music Industry and Digital Marketing professional with over

18 years of experience. He started his career in Government IT Consulting with the prestigious firm Booz Allen & Hamilton, however since he never leaked any highly classified information, his time spent there was less than newsworthy. In the midst of a spontaneous decision to move to New York City, he was hired by DoubleClick Inc., an industry leader in Web & Email Marketing. While at DoubleClick, Michael also pursued his dream of working in the music business, and started a home-run record label.

After successfully releasing 2 albums in the then ‘underground’ EDM genre (artists that he discovered on MySpace), Michael landed a position at EMI Music, as a Project Manager in charge of building new digital supply chains for the Global Digital Operations unit. His experience naturally led him to more artist-focused roles within EMI, and ultimately as the co-head of Digital Marketing for Capitol Records in Hollywood, CA.

Michael PukownikSenior Director, Digital MarketingCapitol Music Group

Josh Golden, CMO for Story Worldwide, possesses just short of two decades of award-winning integrated experience in advertising, marketing, technology and production across a wide range of industries and geographies. Throughout his multifaceted career at Paramount, AT&T, Young & Rubicam, NBC Universal, Euro RSCG, Grey and now Story Worldwide, he has demonstrated a keen ability to build and motivate digital teams to develop and deliver programs that drive both results and sizzle in the marketplace.

Golden received his MBA from the Leonard L. Stern School of Business at New York University and his B.S. in Communications from the Roy H. Park School of Communications at Ithaca College.   He lives in Westchester, NY with his wife and two children.

Josh GoldenChief Marketing OfficerStory Worldwide

Dedicated to raising the profile of developing artists and providing all aspects of album marketing campaigns online, including direct to consumer strategy and management, advertising, social media marketing and online publicity. Clients include Universal Music UK, Nettwerk Music Group, Stones Throw Records, Thirty Tigers (RED), and B-Unique/Atlantic Records UK.

Megan HealyDirector, Digital MarketingRoc Nation Specialties:Content creation and syndication, viral and

grassroots online marketing, promotional and revenue share partnerships, advertising.

Featured Panel Session: From Vision to Execution

What digital innovations do you use to transform your online performanceWhat is the potential of data-driven marketingWhat other ways are there to engage your customersHow do you understand consumer behaviourHow do you improve brand awareness through promotional marketing

Featured Panelists:• President, Entrinsic• Co-Founder and Creative Co-Chair, mono• CCO, INNOCEAN USA• Chief Strategy Officer, Kirshenbaum Senecal Bond + Partners (kbs+)

The Information

For larger groups or special requests contact Sean by calling +1 415 692 5514 or email sforeman@theiegroup.com* Team discounts are applicable at the point of registration only.

Ways to Register

Silver Pass

$1395Access to the Digital Marketing

Innovation Summit &networking events

$1195Early Bird Price(before July 12)

Access All Areas

$2095Access to Digital Marketing, Digital

Design, Digital Strategy & Brand Strategy Summits

Full Access to IE. membership

& Strategic Analysis Report

Gold Pass

$1695Access to the Digital Marketing

Innovation Summit, networking events & annual subscription to IE. membership

$1495Early Bird Price(before July 12)

+1 415 692 5514 +1 415 992 7632 https://theinnovationenterprise.com/summits/digital-strategy-sanfrancisco

Registration Pricing

Digital Marketing Innovation Summit

Date: September 19 & 20, 2013City: San FranciscoVenue: Hotel Nikko, 222 Mason Street, CA 94102Accommodation: Hotel Nikko, please quote ‘Innovation Enterprise Summit’Reservation Link: https://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID=10654650Reservations Phone: Toll Free: 800-NIKKO-US * Local Phone: 415-394-1111

7

F TI L

1 Day Pass

$695Full access to the Digital Marketing

Innovation Summit, networking events & annual subscription to IE. membership

30 dayonline access to event materials

Live Stream and On-Demand

$600Full access to a live recording across both days for the Digital Marketing

Innovation Summit

Access to ourmembership siteto view the event

materials

3 Silver Passes: $3000 ($1000 per attendee)5 Silver Passes: $4500 ($900 per attendee)

3 Gold Passes: $3900 ($1300 per attendee)5 Gold Passes: $6000 ($1200 per attendee)

Group Discount Offers

NAME OF EACH ATTENDEE

TITLE OF EACH ATTENDEE DEPARTMENT

COMPANY INDUSTRY

ADDRESS CITY

STATE/PROVINCE ZIP/POSTAL CODE COUNTRY

EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER

1. Delegate Information...

2. Pass Types...

Early Bird Pass Options until July 12, 2013 Early Bird Silver: $1195 Attendees ____ Early Bird Gold: $1495 Attendees ____

Regular Pass Options after July 12, 2013 Silver Pass: $1395 Attendees ____ Gold Pass: $1695 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4500 ($900 per attendee) 3 Gold Passes $3900 ($1300 per attendee) 5 Gold Passes $6000 ($1200 per attendee)

For larger groups or special requests contact Sean by calling +1 415 692 5514 or email sforeman@theiegroup.com* Team discounts are applicable at the point of registration only.

Check (Make checks payable to The Innovation Enterprise Ltd) Invoice me

Visa Mastercard American Express Diners Club Discover

CARD NUMBER EXPIRATION DATE SECURITY NO.

CARDHOLDERS NAME CARDHOLDER’S SIGNATURE

BILLING ADDRESS INDUSTRY

Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before August 12, 2013 incur an administrative charge of 50%. If you cancel your registration after August 12, 2013 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormDigital Marketing Innovation SummitSeptember 19 & 20, 2013 | San Francisco | Hotel NikkoFor registration or more information on the program, please call Sean on +1 415 692 5514 or email sforeman@theiegroup.com or fax this registration form to +1 (323) 446 7673

3. Payment Options...

Other Pass Options 1 Day Pass: $695 Attendees ____ Live Stream & On-Demand: $600 Attendees ____

Access All Areas Full Access to Digital Marketing,

Digital Strategy, Digital Design & Brand Strategy Summits

$2095 Attendees ____

7 Schedule

Networking Drinks 17.00 - 19.00

September 20

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

September 19Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

F TI L

Previous Sponsors

For sponsorship information contact Pip at pcurtis@theiegroup.com

7

Silver Sponsor

Previous ExhibitorPrevious Exhibitor

Previous Associate SponsorPrevious Platinum Sponsor

F TI L

Partnership Opportunities: Pip Curtis | pcurtis@theiegroup.com | +1415 992 5349 Attendee Invitation: Sean Foreman | sforeman@theiegroup.com | +1415 692 5514

Flagship Summit

Expected Attendees

CXO

Social Media

Women

Digital

March Women in StrategySummitMarch 21 & 22New York

Digital Strategy Innovation SummitMarch 21 & 22New York

AprilChief Strategy O�cer SummitApril 18 & 19Hong Kong

Chief Strategy O�cer Summit April 25 & 26London

DecemberChief Strategy O�cer SummitDecember 5 & 6New York

Strategic Planning Innovation SummitDecember 5 & 6New York

MayChief Strategy O�cer SummitMay 23 & 24San Francisco

Strategic Performance & Change Management InnovationMay 23 & 24San Francisco

SeptemberDigital Strategy InnovationSummitSeptember 19 & 20San Francisco

Digital Marketing Innovation SummitSeptember 19 & 20San Francisco

Brand Strategy Innovation SummitSeptember 19 & 20San Francisco

OctoberDigital Strategy Innovation SummitOctober 24 & 25London

Strategic Planning Innovation SummitOctober 24 & 25London

Chief Strategy O�cer SummitOctober 24 & 25Shanghai

Branding

Strategy 2013 CALENDAR

Partnership Opportunities: Pip Curtis | pcurtis@theiegroup.com | +1415 992 5349 Attendee Invitation: Sean Foreman | sforeman@theiegroup.com | +1415 692 5514

Expected Attendees Marketing

Design

March Digital Strategy Innovation SummitMarch 21 & 22New York

JulyDigital Publishing Innovation SummitJuly 17 & 18New York

SeptemberDigital Strategy Innovation SummitSeptember 19 & 20San Francisco

Digital Marketing Innovation SummitSeptember 19 & 20San Francisco

Digital Design Innovation SummitSeptember 19 & 20San Francisco

October Digital Publishing Innovation SummitOctober 9 & 10London

Digital Strategy Innovation SummitOctober 24 & 25London

2013 CALENDAR

December Chief Digital O�cer Innovation SummitDecember 5 & 6San Francisco

Digital

Strategy Publishing

What you get...• Access to over 1000 hours of On-demand training on topics that are important to you, like Strategy, S&OP, FP&A,

Predictive Analytics , Supply Chain, Strategic Planning, Inventory Optimization, Integrated Business Planning and more

• Access to our extensive training library. Whenever your team needs to benchmark or gain some key actionable ideas, they just watch a quick video.

Affordable. Cutting Edge. Convenient. Invest in innovative business education that will help you benchmark and validate current and future initiatives that can be leveraged to optimize business results and effective decision making. IE. membership content spans numerous industry sectors and includes presentations from many of the world’s leading companies.

Membership Exclusive Content for Finance, Operations & Business Analytics.

What is the IE. Network?IE. is the premier forum for Strategy, Finance, Operations Planning & Business Analytics education. Gain insight and optimize results with un-biased actionable business education available on-demand and delivered by your peers. Stay on the cutting edge of the latest trends within Strategy, FP&A & Business Analytics, all without having to leave your desk.

Learn from leading companies including:

Sign UpNow

click here

F TI L