digital marketing basic modules · 2020. 6. 1. · digital marketing topic 2 - introduction to...
TRANSCRIPT
The Digital Society | Power Apartments, Flat No. 84A, Block AD, Pitampura, Delhi 110034 99909 90155, 99909 90175 | [email protected] | www.thedigitalsociety.in Page 1
Module 1 – Introduction To Digital
Marketing
Topic 1 – What is Digital Marketing?
Topic 2 – Scope of Digital Marketing
Topic 3 – Various Topics in Digital Marketing
Topic 4 – How to Lean and Excel in Digital
Marketing?
Module 2 – Introduction To Internet
Topic 1 - The Internet Overview
Topic 2 - The HTTP Protocol
Topic 3 - The HTTPS Protocol
Topic 4 – The SMTP Protocol
Topic 5 – Outbound Mail Delivery
Topic 6 – Network Basic – LAN and WAN
Topic 7 – Network Ports and Firewalls
Digital Marketing Basic – Modules
The Digital Society | Power Apartments, Flat No. 84A, Block AD, Pitampura, Delhi 110034 99909 90155, 99909 90175 | [email protected] | www.thedigitalsociety.in Page 2
Module 3 – Web Hosting and System
Requirements
Topic 1 - Web Hosting Packages Overview
Topic 2 - Shared Hosting
Topic 3 - VPS Hosting
Topic 4 - Dedicated Hosting
Topic 5 - Cloud Hosting
Module 4 – Domain Names
Topic 1 - Introduction to Domain Names
Topic 2 - Domain Name Registrars
Topic 3 - Domain Registration
Topic 4 - Registration and Privacy Protection
Topic 5 - Control Panel Sign-In
Topic 6 - Auto-Renewal and Domain Lock
Topic 7 - Domain Forwarding
Topic 8 - Nameservers
Topic 9 - Update Registration Information
Module 5 – Create Website Using Wordpress
Topic 1 - How to Create a Website to Learn
Digital Marketing
Topic 2 - Introduction to Wordpress
Topic 3 - Customizing the Dashboard
Topic 4 - Creating Pages and Menus
Topic 5 - Wordpress Setting
Topic 6 - Plugin Installation and its Uses
Topic 7 - Theme Installation and its
Customisation
Topic 8 - Creating Menu and Widgets
Topic 9 - Creating Website using Siteorigin Page
Builder
Topic 10 - Creating Website using WP Bakery
(Visual Composer) Page Builder
Topic 11 – Monitor Uptime of Website
The Digital Society | Power Apartments, Flat No. 84A, Block AD, Pitampura, Delhi 110034 99909 90155, 99909 90175 | [email protected] | www.thedigitalsociety.in Page 3
Module 6 – Google Products
Topic 1 - Google Analytics
Topic 2 - Google Tag Manager
Topic 3 - Google PageSpeed Insights
Topic 4 - Google Search Console (Previously
Google Webmaster)
Module 7 – Search Engine Optimization
Topic 1 – Basics of SEO
Topic 2 – On Page SEO
Topic 3 – Off Page SEO
Topic 4 – Long Tail Keywords For SEO
Module 8 – Facebook and Instagram Ads
Topic 1 – Introduction to Facebook and
Instagram Ads
Topic 2 – Facebook and Insta Page Creation and
Account Set-up
Topic 3 – Facebook and Insta Page
Management Tools
Topic 4 – Content Strategy & Tips & Insta
Topic 5 – Types of Promotions
Topic 6 – Audience Targeting
Topic 7 – Bidding Strategies
Topic 8 – Understanding Pixel
Topic 9 – Ad Formats & Ad Dimensions & Rules
The Digital Society | Power Apartments, Flat No. 84A, Block AD, Pitampura, Delhi 110034 99909 90155, 99909 90175 | [email protected] | www.thedigitalsociety.in Page 4
Module 9 – Google Ads
Topic 1 – Introduction to Google Ads
Topic 2 – Types of Google Ads
Topic 3 – Different Bidding Strategies
Topic 4 – Campaign Structure and Setting
Topic 5 – Ad Group Structure and Setting
Topic 6 – Different Keyword Types
Topic 7 – Creating Your First Google Search Ad
Topic 8 – Understanding and Creating Landing
Pages
Module 10 – Native Ads and Sponsored
Content
Topic 1 – Understand Native Ads and
Sponsored Content
Topic 2 – Different Types of Native Ads
Topic 3 – Product Placements
Topic 4 – Paid Post
Topic 5 – Understanding Taboola, Revcontent
and Outbrain
The Digital Society | Power Apartments, Flat No. 84A, Block AD, Pitampura, Delhi 110034 99909 90155, 99909 90175 | [email protected] | www.thedigitalsociety.in Page 5
Module 11 – Online Sales Funnel
Topic 1 – What is Sales Funnel?
Topic 2 – What is Conversion Ratio?
Topic 3 – Different Digital Marketing Funnels
Topic 4 – Improve Conversions Using Heatmap
Topic 5 – Testing Different Landing Pages Using
Unbounce
Topic 6 – Understanding A/B Testing
Module 12 – Email Marketing
Topic 1 - Introduction to Email Marketing
Topic 2 – Understanding Drip Marketing
Module 13 – Affiliate Marketing
Topic 1 - Introduction to Affiliate Marketing
Topic 2 – How to Become Affiliate
Topic 3 – Different Affiliate Networks
Module 14 – Earn While You Learn
Topic 1 – Earning through Freelancing
Topic 2 – Earning through Agency
Topic 3 – Earning through The Digital Society
Topic 4 – Earning through Teaching