digital marketing abc for sharing
TRANSCRIPT
Why Digital Marketing Persona Building Elements of Digital world and How to use
them How to measure our growth Famous Case Study
Interactive
BiggerEngaging
Measurable
Cheaper
Faster
Situation – Where are we now? Objectives – Where do we want to be? Strategy – How do we get there? Tactics – How exactly do we get there? Action – What is our plan? Control – Did we get there?
S (20%)O (5%)S (45%) T (30%) Total =100%
A. MethodicalB. SpontaneousC. HumanisticD. Competitive
Elements of
Digital World
Google Adword -Search Ads, -Display Ads, -Shopping Ads -Video Ads
Keyword/contextual targetingTopicInterestPlacement
Highest ROI Direct into the Mailbox Keeps you in regular touch with user Brings the user back to your website
Pay only for the results and not or the display or visitors
FREE – Branding and visitors On the Rise- Email affiliate Marketing
Reward user for referring Reward at every step
Makes any product, news or action go live in few seconds
FacebookPintrestInstagramTwitter LinkedInTumblerQuoraGoogle +
Traditional marketing funnel Digital Marketing Funnel
What is our most desired action? Sale, lead, download, engagement
And the metrics?Cost of sale/leadPipelineLevel of engagement/brand advocacy/word of
mouth.Recall/brand awareness
HubSpot’s Marketing Grader websiteGrader.com Google Page Rank RSS Subscriber Email subscribe
People Buy, We do not sell They want their needs to be fulfilled, not
yours! Server what customer wants. Customer is the Kings in today's world.
BHARGAVI RATHIHead – Marketing and Communicationgo4fresh.in
Email: [email protected]: @BhargaviRathiFB: /bhargavi.rathiPhone: 8419929555