digital marketing a-z
TRANSCRIPT
Digital MarketingDon’t F*** Your Money UP!
More than 80% of Digital Marketing
Campaignswere failed
because they don't know what
happens after campaign’s starting
If you Can’t
Analyze and
Optimize don't Start
What should ! Do?
! have a Product or Website
!need Users
!need Traffic
!need Order
is about content…
is about content…
Banner
Landing
Social
Blog
News
Video app
Photo
website
PLACE CONTENT
TIME
Where Can!Start?
CPC and Banner AdvertisementSocial Media MarketingContent, Blog, PR, News
Email Marketing & AutomationSEO
CPC and Banner AdvertisementSocial Media MarketingContent, Blog, PR, News
Email Marketing & AutomationSEO
CPC and Banner AdvertisementSocial Media Marketing
Content, Blog, PR, News
Email Marketing & AutomationSEO
CPC and Banner AdvertisementSocial Media MarketingContent, Blog, PR, News
Email Marketing & AutomationSEO
CPC and Banner AdvertisementSocial Media MarketingContent, Blog, PR, News
Email Marketing & AutomationSEO
When Can!Start?
Setup your Google analytics before take any other action
Analytics is about identifying trends, not about getting
hung up on numbers
Then, Identifying Goals
isthe Most Important Step
• Downloading a document • Completing a contact form • Completing a purchase • Spend more than 5 min • See more than 3 pages
Goals could be:
What else! need?
Strategy . Plan . Action
Strategy
Plan
Action
SubscriptionUsers
Branding TrainingRelationTraffic
Strategy
Plan
Action
TimeBudget
ResourcesEmail Automation
Social Media Marketing Calendar
CPC
Strategy
Plan
Action
ASKUSERSTO DO
EXATLYTHAT
YOU ARE LOOKING FOR
Traffic to
Lovers
Attract
Convert
Close
Delight
BloggingSocial Media
Keyword OptimizationSite Page
Attract
Convert
Close
Delight
Call to ActionLanding Page
FormsContact Database
Attract
Convert
Close
Delight
NewsletterEmail Automation
Social MediaLead Scoring
Attract
Convert
Close
Delight
Smart Call to ActionSocial Media
Email MarketingCustomer Service
StrangersVisitor
Customer
Lead
Promoter
“!” to “i”
A Scientist in Digital Marketing
i ‘m a Digital Marketing Manager
@shayanshalileh [email protected]