digital marketing
TRANSCRIPT
GROWTH
Online Marketing Growth
Organic Traffic
Referral Traffic
Paid Search Traffic
Social Media
Email Marketing
Proper WebsiteTarget
DemographicTracking / Analysis
Piyush Srivastavawww.piyush.info
OBJECTIVETo create brand awareness, increase traffic and sales to the website by different marketing channels such as SEO, Social Media, Email Marketing, Paid Advertisement, Press Releases and Blogging etc.
Reaching the right audience To engage with your audience To motivate your audience to take action Efficient spending on your campaign Return on investment (ROI)
Piyush Srivastava www.piyush.info
OVERVIEWBrand building, website traffic and lead generation through these marketing cannels.
Search Engine Optimization Paid Advertisements (PPC) Social Media Marketing Online Reputation Management Blogging and Content Marketing Email Marketing Digital Marketing Measurement
Piyush Srivastava www.piyush.info
SEARCH ENGINE OPTIMIZATIONProcess of generating organic traffic from major search engines like google, yahoo and bing. It’s a very effective process to increase ranking of any website on google top #1 position.
SEO Basics: Website SEO Audit Keyword Research Competitor Research On Page and Off Page Optimization Tracking & Goal Implementation
Piyush Srivastava www.piyush.info
PAID ADVERTISEMENT To generate more sales, clicks and leads to your website the pay-per-click advertising is one of the best ways of using search engines paid advertising. Pay-per-click is a faster way of enables audience to click on their online advertisements, thus will drive more leads and traffic to their websites.
Sources to Generate Leads and Traffic PPC Google AdWords Search Ads (Google and Bing) Display Marketing and Remarketing Affiliate Advertising Gmail Ad Campaigns Social Media Ads (Facebook Ads + Linkedin)
Piyush Srivastava www.piyush.info
PPC SEARCH ADSWe will keep your website position for selected keywords under top #3 ranks. This will attract more customers and enquires .
PPC Campaign Research (Google + Bing)
We will do keyword research and will select the best keywords for your campaign to target right peoples.
Creating the perfect landing pages
In order for us to get the best quality score to ensure a good CTC (cost per click) we need to creating the best landing page environment for users and google. This includes, having catchy relevant ad titles, having appropriate call to actions buttons, having the right images and infographics
Contact Form Setup
It’s a best part to capture online leads & Enquiries
Piyush Srivastava www.piyush.info
BANNER ADS
Campaign Setup and Targeting Establish marketing budget and
campaign objectives Develop comprehensive list of
applicable keywords Target your right audience Placement and keyword targeting Create display banners Targeting by topics Remarket ads to those who have
visited website but didn’t take action
Display marketing is great way to reach out to your target audience by creating attractive banners. Retargeting is a key method for increasing conversions.
Piyush Srivastava www.piyush.info
GMAIL SPONSORED PROMOTIONSGSP is a unique ad type that shows up only in personal Gmail boxes (it does not show in Google business apps email boxes) in the promotions tab.
Piyush Srivastavawww.piyush.info
SOCIAL MEDIA Better targeting High return on investment (ROI) Does not require specialization or vast technical skills Increased visibility Targeted traffic Content promotion Helps with PR Fun way to do business Ability to go viral Expedites online brand development Cost effective (only time and effort) Market research (what are your customers talking about?) Create relationships with your customers Campaigns has the ability to drive huge amounts of traffic Supports traditional and other digital marketing campaigns Generate Leads
Piyush Srivastava www.piyush.info
AFFILIATE ADVERTISING Affiliate marketing is internet advertising that allows any online business to affiliate themselves with web site owners (known as affiliates or publishers) using affiliate programs. Affiliates make money by generating sales, leads and traffic for the Merchants business. Merchants who sell goods and services online or seek other affiliate business activity typically use one of the affiliate program commission payment models below: Cost Per Sale (CPA)
A visitor referred by the Affiliate purchases goods and services from the Merchant. This payment structure is referred to as - cost per sale or cost per acquisition (CPA). Cost Per Lead (CPL)
A visitor referred by the Affiliate completes a form on the Merchants web site. This payment structure is referred to as - cost per lead (CPL). Cost Per Click (CPC)
A visitor to the Affiliates web site clicks on a Merchant's banner and visits the Merchant's web site. This payment structure is referred to as - cost per click (CPC).
Piyush Srivastava www.piyush.info
BLOGGING AND CONTENT MARKETINGBlogging is the best part of marketing to reach out to more peoples through your content. Create Blog articles Social book marketing submission Guest posting Promotion on social media sites Blog commenting
Piyush Srivastava www.piyush.info
