digital location: 6 tips on domaining
DESCRIPTION
DIGITAL LOCATION 6 tips on choosing choosing domain names one of most important thing on business is LOCATION even inside store one of the most crucial element is LOCATION Uniform Resource Locator (URL) also know as web adress or popularly: DOMAIN NAME digital places must be GEOGRAPHICALLY LOCATED according to the audience a global location demands an universal domain name most international and traditional TLDs* are .COM .NET .ORG most frequent domain names in the world Commercial .COM Germany .DE Network .NET China .CN United Kingdom .UK Organization .ORG Information .INFO Netherlands .NL Russia .RU Europe .EU Brazil .BR if the business intended to be locally targeted ccTLDs domain names are precisely more efficient acoustically pronounceable & phonetically comprehensible CLEAR COMBINATIONS save your audience from misunderstand DOMAIN TRANSACTIONS ACCORDING TO LENGTH - one word and mnemonic acronyms are preferable SMALLER IS BETTER digital practices are the opposite from physical world have a digital chain store investing on QUANTITY - multiple online locations multiply opportunities - online leaders have in common a wide range portfolio of domains think beyond the brand - GENERIC DOMAIN NAMES are essential to complement digital strategy consumers may prioritize needs instead of any particular brand The address of each page on a website, knownas URL (Uniform Resource Locator) decisively influence the process of SEO Generic Domain Names enable better ranking depending on the exact correlation (Domain Match) between the domain name and search term. These addresses tend to overlap in organic search, captivateaudienceand lead their respective markets. generic domain names perform better Cognitive storytelling examples of TV advertising with call to action on generic domains instead of brands BUY INSTEAD TO CREATE because all the good ones are already taken decision makers can be confronted with the challenge to choose a WEB ADDRESS from a wide range virtually infinite of options - historically decision makers developed an aversion from buying domain names because of cybersquatting 1 digital places must be geographically targeted 2 clear combinations avoid misunderstanding 3 shorter addresses are memorable 4 multiple locations increase opportunities 5 generic domains complement digital strategy 6 leadership requires buying instead of creating any name can do the job, but generic domains dramatically increase attractiveness online and offline Copyright 2014 i9 Marketing i9.com.brTRANSCRIPT
